A Complete Guide to Your Video Marketing Strategy

When it comes to creating a strong video marketing strategy for your website presence and marketing campaign, you may find yourself overwhelmed by the the many options and strategies to choose from. In this post, we will break down several concepts that you need to know in order to have a successful marketing strategy using videos.

Helpful Tips on Making an Effective Marketing Video

Your main goal of video marketing is that you want your audience to actually sit and watch your entire presentation and not become dreadfully bored with the video content. One of the most important things you need to remember is that you need to engage your audience. This can be done by creating very eye-appealing concepts in your video that makes people’s eyes yearn for more; you can do this via using bolded or italicized or even underlined words. You probably think to yourself whenever you see these three types of word styles, “Gee…this word (or phrase) is different from all the others…it must be important!”

Also remember that, in the same vein as engaging the audience, you have a huge amount of competition on the Internet, with over 42,000,000 blogs to be found about a huge variety of topics. So, at the end of the day, your videos have to grab viewers and hold them in place. Also remember that video marketing is becoming the new must-have fad on the Internet, so if you choose to do a different type of marketing, you will fail to grab up the audience who would prefer to see a video as opposed to reading content off of a website.

One other thing you should keep in the forefront of your mind is to use proper spelling and grammar and punctuation. If u rite like a teen 4 your vid blog, u will be lol’d at. It is imperative that you use articulate language and place periods, commas, semicolons, and any other punctuation in the proper places. You are likely a very well-educated business professional, but it never hurts to be extra sure, as your audience generally would be other well-read and well-educated adults.

Video Blogging Techniques

In general, people may think of video blogging, also known as vlogging, as posting a YouTube video that tells you how to firm up your abs or how to apply the latest makeup…but this is not the case at all. If you want to promote your business or bring awareness to a business, you should make a video blog about it. Essentially, you can think of video blogs as Internet commercials that are more engaging than regular commercials.

When shooting your vlog, be absolutely sure that you maintain consistency. If the locations of your vlog are not consistent, viewers may become distracted with trying to take in the new background, which takes their attention off of the main focus of the vlog: Your product and your service explanation.

Always remember that Internet viewers are craving new, unique and relevant content, and your video should be the next new and unique thing that they are looking for.

What to Do After You Have Uploaded Your Video

So…you’ve brought your super entertaining and helpful video online for the Internet’s billions to devour. Now what do you do to promote it? What do you do to make sure it’s in the right place? Well, one thing you can do is, once you have uploaded your video, you can (and should) post a link to your actual blog or website in the description of the video. Except for the people that trust nothing on the Internet, you’ll have people click on your link and follow it to your website, and through this, your website will become even more active.

Sites like YouTube have the ability for you to ‘tag’ your videos, which means that, when someone looks in the search engine of that site (or even Google, for that matter), the single word you use for each tag will be a keyword that, for example, if someone types “Video game advancement business ideas” into YouTube’s search engine…if you had “Video” as a tag, your video will come up at some point in the search results, even if it’s completely unrelated (which, if you have been on YouTube, you probably get quite annoyed by…). If anything, you should add no more than 10 tags to your video blog for people to use to find your video.

A very smart tactic would be, in the process of making your videos, leave some, not all questions people may have unanswered so that people will be forced to look at your website if curiosity really is prodding at them for answers.

Very few people in the world today have the patience (or the aptitude for intelligence) to sit and read a 5000-word article on your website or blog when they could watch a 10-minute video on the same topic. It’s all about what is comfortable and easy for people.

Also, if you are distributing your videos through social media, such as Facebook, Twitter, or Google+…you’ll need the URL of your video (the link to it) in order to be able to even distribute it in the first place.

Video Length Matters

One thing that could potentially hamper the efficacy and conversion rates of your videos is the length of the video itself. If you do a short, 5-10 minute video, and you use engaging tactics and eye-appealing devices in your video…you’ll have people breaking their computer mouse to click on your link in the description.

If you have a 20-30 minute video…even if you use things that are meant to hold the viewers…they’ll eventually get bored. The human mind can only focus on one thing for so long before boredom settles in, no matter what is used.

Now, there is the issue of editing. After you have uploaded your video, you might notice that your  voice sounds choppy or it appears grainy because of low audio quality, or the picture is blurry and low-definition…it will be like nails on an endless chalkboard to the viewers, so make sure you use good quality everything, as it will show in your final product.

Techniques You Can Use for Video Marketing

Now, this was touched upon slightly earlier in the post, but there are methods that one can use to enhance their videos.

  • Now, this may seem ridiculous, but you have likely heard of the Chinese concept of Feng Shui. People dismiss it as pointless and a waste of time, but if you apply the laws of Feng Shui to the environment of your videos, then you will create a visually eye-appealing location for the viewers, but it will also make you feel more at ease with yourself, which will allow you to be in a better emotional and mental state when you create your videos, which will please the viewers even more.
  • One very important thing you should do while shooting your videos is, regarding the niche you are talking about, you should talk about 2-3 myths that can exist within your niche and speak of why they are myths. You could go even further and talk about your competition and why they do not have the product, yet you do. Now don’t bluntly criticize them outright by saying “Oh, W Inc.’s hair growth formula doesn’t work because of X, but my Y Inc.’s hair growth formula works beautifully because Z, and here’s the proof”.
  • Those are the three words you do want to get across. “Here’s the proof.” That is the beauty of video marketing, as you can actually show the results of your product and how they would benefit your audience. If you simply did a regular video…well, anyone can make a giant article of lies, to be honest. For one, if 1000 people read this exact article you’re reading now, there’s bound to be 50-100 of them that question the legitimacy of this article.
  • It’s human nature, and human nature cannot be changed, but if this was a video, then there’s a much bigger chance of those 50-100 people completely believing the legitimacy of this article. It doesn’t matter what anyone says: Humans are visual learners way before academic learners, and by that the meaning is that humans prefer to watch a video as opposed to reading an article. Simple as that.
  • However, by no means is this post out to tell you that your video has to be the most perfectly-formed and perfectly-shaped piece of video information in the universe…as you will likely hate your first take on your video. It’s natural for people to say “Oh, I look horrible!” or “That was a really poor performance on my part!” Well, cease hesitating to keep trying until you get it. Cut through any ideas you might have of degradation!
  • If you do not wish to step in front of the camera, you can always do a powerpoint presentation or a screen capture to create your video that way.
  • One last thing to remember as a tactic is that sometimes, there are viewers that are particularly interested in seeing beyond your videos. What really goes on with your business? What are your surroundings actually like? If it is deemed appropriate to do so, give viewers a “behind-the-scenes” look at your business.

Applying Your Videos to Social Media Marketing Successfully

It’s hard to say, but it would be a plus if you’ve heard of Vines. No, not the kind you climb on…but rather, a very short, repeating type of video that only lasts for about 6 seconds. Vines are all the rage nowadays, and people across the Internet are using them. For your video marketing strategy, you could consider creating a 6-second Vine and spending some time thinking about how to introduce, explain, and conclude your business niche in that 6 seconds. Shocking as it may be, with time and patience, it can be done…you just have to believe that you can do it.

Instagram has released a looping video creator identical in every way to Vine, but offering more editing capabilities, as well as almost twice the length of video (15 seconds) for you to make a video of. 15 seconds is much more generous than 6, but sometimes 6 is all you need if your business idea can be explained very quickly and very easily.

Facebook also does their own video service, and with this…considering the ever-increasing popularity of Facebook, they allow for you to upload twenty minutes’ worth of video to your Facebook Page, Group, or Profile…if you are a registered, verified user, that is. Facebook also allows for minor editing to the video to make it a good, smoothed-out video. If you have a product that requires you to do some heavy explaining and heavy promotion, you can use Facebook to do so.

Google+ has an interesting place on their site called Hangouts, where your video blog can take on a whole new light: live video. Another major plus for using Hangouts to do your videos is that you can make your Google+ video into a YouTube video later, which means you can share it on your other social media outlets later, which makes Google+ Hangouts a really good place for your videos to start its life as a little blossom on the apple tree that is the Internet.

Now, you’ve been reading about all of the social media outlets that you can use to get your videos made and uploaded onto the Internet successfully, but one thing that should be kept in mind. There are some people who would recommend you do interviews with people in your videos to attract people more. Let’s go against the grain and say you should not. Nowadays, with commercials and even online videos…when astute people see interviews conducted, they usually automatically assume these people are paid actors that simply come on, smile, look pretty for the camera, and say what they’re told to say in a convincing tone of voice, and then leave with dollar signs in their eyes.

So, because you would want to draw in as many people as possible to your videos and your actual website, make sure you are the one doing the videos, so that people can see it’s the real you and are more convinced.

ROI (Return on Investment) and How You Can Increase Yours with Video Marketing

ROI literally is what it says it is. You’ve made an investment into your business idea and your videos. It’s time to get some return on it (which usually refers to the traffic on your website/blog generated by your video blog in this event).

You’ve likely heard the saying “It’s a person-eat-person world”? Well, believe it or not…it’s true. Every word of it. If you don’t fight, you will be beaten. When it comes to applying that saying online…well, let’s just say companies can be VERY competitive when they are trying to push their product or brand across to the unsuspecting public. In order for your business niche to take off, and for your videos to receive plenty of views, you have to fight the long, hard cyber war to win a slice of online marketing space for you and your videos.

A way you can ensure success is to not make your videos seem like an ad. It would be best to “semi-advertise”, where you push your product, but subtly. People do not enjoy watching videos that seem like they’re watching a fast-food advertisement. So, take extra care in crafting your videos so that they seem like people are watching a story about your product and your business. This story must describe your product, possibly even how you came up with the product idea, and consider the product a plot device for your story. You can’t tell the story without it, so push the story and push the product. Talk about how the business idea was created, and go on to explain why you can do better than the competition without completely bashing them. Seem a bit humble about it, as some people don’t enjoy seeing one product bash the heck out of another and make them out to be the worst product, while making their product seem like the gold standard.

Your Next Steps

Following all of the above steps and tricks to video marketing will help you in the process of making, posting, and promoting your website and services.

In closing, one final thing you should remember is this: If you have a product that you think is completely new and unique (considering this article has spent too much time discussing if you have a product that is like other products out there on the market), be sure to touch greatly upon the points of why your product is so unique and how it would best benefit everyone who would consider buying it. For unique products, videos are even better for you to use.

The Top Search Engine Optimization Techniques For an Effective Internet Marketing Strategy

What is Search Engine Optimization?

Search engine optimization is a term often heard when it comes to implementing an internet marketing plan. Search engine optimization – otherwise known as SEO, is extremely important to know in order to get your website ranked in the search engines.

You know when you do a Google search and there are certain websites or terms that appear on the first page? Chances are, those websites and businesses know all about search engine optimization and are targeting specific keywords and following Google’s latest algorithm and rules that will allow them to appear higher than their competition in the search engines.

There are several factors that contribute to having a successful SEO strategy; we will list the following below.

On-Site SEO

On-site SEO relates to search engine factors that can be controlled directly on and from your website. There are many things to keep in mind when setting up your website and business and having a good strategy for on-site SEO is a must. Here are some things to look out for.

Website Theme

Your website should have a theme that is compatible with SEO and will allow the site to be seen in Google when someone searches for your products or services.

There are many website templates that will do this for you as well as plugins that will help you along the way if you’re a beginner with SEO. A good place to start is to use a WordPress based template and install the Yoast plugin. The Yoast plugin will help walk you through the correct SEO steps you need to take in order to get the most benefits from your website and content.


The tiles on your website should be between 10-70 characters long, be unique, and contain your most important keywords.


Your website description will allow your website to be found organically in the search engine and encourage viewers to click on your website. It should be between 70-160 characters long and also contain your most important keywords. Organic search rankings means anything that appears in the search results because of relevant content on your website; it includes everything except for paid ads,

When you do a search in Google, or another search engine, you will see other websites titles and descriptions. That’s where they get displayed and why it’s important to have your keywords and an informative description to make viewers want to visit your site.

Tags and Keywords

When posting new content, it’s beneficial to make sure that your keywords (also called tags) are properly placed once in the title, once at the beginning of your content, once in the middle to the end of the content and once again in the tag or keyword section of your website.

XML Sitemap

A sitemap is a little more technical to understand but your web programmer and some plugins (Google XML sitemap) will help walk you through how to make sure your site has one. If you implement a sitemap to your website, it will help to automatically index your site when there’s new content and make your content available for all search engines to index and crawl your site.

Crawling: Google has little bots (also called spiders or web crawlers) that search all website links and make sure that they have relevant content and they are working correctly. After crawling the site for links, they bring that data back to Google’s servers.

Indexing: After crawling the search engines, Google collects pages to create an index based on location, keywords and relevant information.

Robots Txt File

It’s important to have a robots.txt file on your website because it will allow you to restrict or permit the search engines to crawl your website. Your web programmer or certain plugins (WP Robots Txt) can help guide you on how to set this up.

Google Analytics

Installing Google analytics on your website will allow you to discover what types of visitors are going to your website, how long they are staying, which types of content are the most popular and what channel sources they are coming from. It’s very important to have analytics and review your reports weekly so you can see if your marketing strategy is working, and what holes need to be fixed or revised with related to your SEO techniques. 

Off-Site SEO

Now that we’ve taken care of the most popular on-site SEO techniques, we can look at what’s involved with the off-site SEO techniques. These techniques involve everything else related to SEO that are not directly involved with your websites template or setup.


Backlinks are other links that point back to your website from other websites. They, in essence, prove to Google that your site is worth looking at. Having quality backlinks is more important than the quantity of backlinks and it’s extremely important for your marketing strategy to have a plan to create good, consistent and relevant backlinks.

Many sites had their rankings drop suddenly because of Google’s new algorithm (Panda 4.0) update in 2014, which related to poor quality backlinks.

Social Bookmarking

Social bookmarking is important for an effective marketing strategy and your SEO plan because it will allow your content to be socially shared amongst many different social networking sites.

It’s important that you choose high PR (page rank) social bookmarking sites so that your content is compatible with the new algorithm changes. Bad backlinks can get your site penalized and if that happens, it will be a long recovery process.

Some of the top social bookmarking sites include, Stumbleupon, Reddit, Digg and Tumblr. When you share your content to these sites, it will have a better chance of getting shared and read amongst others, which will, in turn drive more traffic to your website.

Web 2.0 Properties

Having your website product and services listed on other websites is a great way to get traffic back to your site, show up multiple times in Google and give your site a high quality backlink. This is important for your SEO strategy because the more web properties your website links to and from, the better your rankings will be because your site will be seen as an authority website.

Some of the most popular web 2.0 properties include: Hubspot, Blogger, Squidoo, and WordPress.com


Infographics are another great way to display your products and services in a fun and creative way. They work really well for SEO purposes because they can show up in the image results when someone does a Google search. You can use these infographics for social media, your blog pages and on photo sharing sites.


Similar to infographics, videos are a great and captivating way to show your products and services in a matter of seconds. Videos work really well for SEO purposes because they get shared and liked often on popular sites like YouTube, Facebook and Twitter. By getting your videos shared, you will get more views and more interest in your business.

Videos also rank really well in the search engines. If you post a relevant and great quality video full of wonderful and helpful information, your video can show up on page 1 of Google in a matter of days! In order to make sure your videos are properly optimized (SEO friendly), you will need to do the proper keyword research necessary so that you are using competitive keywords that get searched a lot by the public. You will need to insert these keywords in the title, tags/keyword section of the video upload site, and make sure the keywords appear at least once in the video description box.


Like infographics, images get shared a lot and can be seen in the images section of search engines when a viewer searches for a certain keyword. When using images on your blog or website, make sure that you have your keywords in the alt tags, title and description.

Try to keep the images relevant with relevant keywords. For Example: It wouldn’t make sense to promote a dog walking company and then have an image of someone holding an umbrella with keywords that say ‘dog walking company Philadelphia’. Make sure your images are congruent and relevant to your content in order to get the best chance of appearing in the search engines.


Paid ads on Google or Facebook can also help your site rankings and overall SEO strategy. By using paid ads, you will be able to target the right traffic, and have viewers visit your website. By having more visitors to your website (and keeping their attention for an extended period of time) you will be able to reduce your bounce rate and capture more eyes.

When Google sees that your site has more visitors, it will start to give your website more credibility and authority (better rankings) in the search engines.

Social Media

Popular social media sites like YouTube, Facebook and Twitter are great for search engine optimization. When you post something to your fans and followers, you will get more visits, likes and shares to those posts- which will help you get more visits to your content and website. As we’ve mentioned before, the more quality traffic you get, the more your site will be viewed as an authority site, and rank well online.

A good strategy for social media to follow is to use your status updates to promote your site 25% of the time, and offer helpful advice 75% of the time.

If you are too pushy or ‘salesy’ then your followers will unfollow you because you are not offering enough helpful advice that benefits them.

Content Creation

One of the most important strategies for SEO is to implement a content creation plan. Content creation involves anything with relevant information that can get shared in the search engines. The most popular types of content are, landing pages, website pages, blog posts, articles and press releases.

When you are posting helpful and beneficial content for your viewers, your viewers will want to come back to your site for even more information, start loving your brand and then be more inclined to buy your products and services.

Search engines love new, fresh and consistent content. By posting something new once each week that has great keywords and informative content, your site will start to rank better.

When using the proper keywords, it’s sometimes easier and quicker to get an article or page ranked than an entire website. Websites will take between 2-8 months to get ranked and one article could take 24 hours (depending on the quality, keywords and amount of visits you get).

Content Sharing

Along with content creation and social bookmarking (mentioned above) content sharing is also an important part of your search engine optimization strategy.

After each new post or article you create, you should use a social pinger to ‘ping’ it to the search engines. Using the right pinging service, you can send your link to multiple sites that will help the search engines crawl your content faster.

Some good Ping sites are: pingoat.net/# and http://www.pingmyurl.com/

After you ping your content, you should social bookmark it to the top 10 sites, and then share it with your social media following.

When trying to figure out the perfect search engine optimization techniques, it all comes down to:

  • Doing the proper keyword research
  • Posting consistent, relevant and informative content with those keywords
  • Getting your content circulated through multiple forms in the search engines by sharing it with your following and through other means online.

Getting your site ranked online using search engine optimization techniques can at times be frustrating and at other times, extremely rewarding and beneficial for your business. It’s best to stay in the loop and up to date on your Internet marketing information.

Some ways you can do this are to subscribe to popular Internet marketing, SEO and social media blogs. Signing up to a program that helps guide you to be an Internet marketing guru can also help you learn the best strategies to help your business be successful online.

Remember that it’s important to follow all of the rules and post content that is genuinely helpful and beneficial for your audience. If you focus on how you can help your clients, rather than, how can you make money off of your clients, you will see much better results when it comes to your content getting ranked in the search engines.


Promoting Your Business by Utilizing the Power and Force of Search Engine Marketing

What is Search Engine Marketing ?

Boosting your marketing strategies includes a strong understanding of Search Engine Marketing or, SEM for short. If you are confused as to what exactly SEM is, it is similar to SEO, which means search engine optimization. Those 3 letters that make up the abbreviation will be your best friend when it comes to online marketing.

The difference between SEO and SEM is that SEO entails getting ranked with organic results and natural links while SEM involves organic rankings, (ranking naturally) as well as paid search ads and other forms of advertising. When you combine the two forms of advertising, the results will be powerful.

When it comes to rankings in a search engine, such as Google, Bing, or Yahoo!, your primary goal would be to appear as close to, if not right at, the top of the search results made on your product or your content. In reference to site traffic, the sites that get the most traffic usually tend to appear near the top, but so do sites that make inordinate use of keywords.

Keywords are your bread and butter when it comes to SEM. If a short series of specific keywords keep popping up on your website and ads at a very frequent interval, then you can bet that you will skyrocket through the rankings.

Also, with regards to search engine marketing, it can be used in conjunction with specific types of searches (such as how Google offers their Web Search and Image Search).

Search engine marketing usually takes into consideration the inner workings of a search engine, as well as the content that people would look up on these search engines, not to mention a search engine that could see a level of preference above the others and is used far more often than the others.

Another way to boost your rankings by way of using SEM is through the editing of your website’s content and coding to be more SEO-friendly, this way, SEO can assist you better.

A very good example of how SEO and SEM works could is what you’re reading right now. The letters “SEM” have already appeared so many times that, if someone were to search for SEM, chances are this article would be mentioned within the first 2 or 3 pages (if all other SEO parameters are met properly).

Use SEM Wisely

However, as eager as you might be to make use of SEO and practically enslave it to bolster your website(s), you could actually find yourself getting barred from search results if you take too much of a proactive approach with SEO and SEM. Use it liberally and most importantly, naturally to, bring your website up in the rankings, but don’t push too much with it, otherwise you may find yourself in a dilemma that’s almost impossible to recover from.

You also don’t need to have any worry, as the major search engine sites, such as Google and Bing, have special tools that can help you in optimizing your website in that respective site’s search rankings…but you can also find out if that specific search engine is having any issues with managing your website in the rankings or not.

The major search engines tend to use an interesting thing called a crawler to hunt down pages to add into their search results (basically, think of insects that crawl across the rankings looking for food, which would be the websites). We also touched on this topic in our Search Engine Optimization Post

If you’ve ever heard of a little thing called crosslinking or backlinking then you’ll understand when it is said here that crosslinking is extremely important. If you are unfamiliar with the concept, crosslinking is a concept where you link one page on your website to another page on your website. An example of crosslinking is how users of Wikipedia take a phrase and link it to a Wikipedia article explaining that phrase.

Use The Right Amount of Keywords

One of the most beneficial ways to increase traffic is through the use of a keyword repeated a vast amount of times throughout your site. For example, if you’re selling a haircare product that strengthens the hair follicles and makes your hair look healthier, some good words you’d want to repeat in a variety of places on your site would be words such as “hair”, “strengthen”, “healthy”, “haircare” and the such.

Once you have created a post, article or page on your site containing those keywords, you can also use those same keywords and create an ad on Google Adwords, Bing, or Facebook. Having the same keywords will greatly increase your chances of having better ad conversions and more opt ins (prospects signing up to buy your products or subscribing to emails).

Also make sure that you update your website at a very frequent pace, so that the crawlers that search engines use have fresh information to pick at and bring back to the search engine, which, in turn will raise your rankings.

Now, in closing of what SEM means, not every website actually can benefit from the goodness of just SEO. Believe it or not, sometimes you need to take a different approach with your methods, such as pay-per-click advertisements, in order to generate enough business for your website that it does get higher up in the search engine rankings.

The Strengths of Search Engine Marketing

Now that we have the concept of Search Engine OPTIMIZATION out of the way…now it’s time to get down to the real deal. Just what is Search Engine MARKETING, and how in the world does it differ from SEO?

Well, first of all: If someone…anyone…searches up something on the Web or in a sort of directory, then they are ‘hunting’ for more information. If they are in this position at the time, there is a very good chance that this person is searching for information pertaining to something they may need in real life, or even something they’re buying. If it’s something they’re buying, that’s where you come in with your website.

Being high up in the search engine enables you to receive a good deal of traffic, especially if people are searching for information on your product, or the ability to buy it outright. You’d even get the traffic of people just looking out of curiosity.

Search engine marketing (SEM) is essentially you promoting your website or product through Internet marketing strategies that boost you higher up in the Google or Bing or some other search engine’s rankings.

When it comes to advertising (paid or unpaid, doesn’t matter), many people browsing on the Web or watching a video or anything, really, get very annoyed when an ad appears. Take YouTube, for example. In order to continue offering a free video hosting service to people, they put ads up on pretty much every other video for people to look at. Usually, people get quite ill-tempered when they see these ads, because they want to watch their video.

When it comes to you wanting to advertise your product or your website, you should consider a less invasive and forceful way of promotion. In your advertisements, offer people the chance to view more on your product or website, and keep the ad itself to a minimum length, so as to not bother the person’s current activity. This concept is known as “search-engine traffic” and it applies to almost any advertising.

In the last half a decade or so, paid advertising has bombarded the Internet, and this is mostly due in part to the major search engines requiring an alternative to their current income, as well as more marketers yearning for this “search-engine traffic”, and because both marketers and the search engines place a very high value on the people who make use of search results, they can be considered as the putty of both the marketers and the search engines to mold.

Is there an Easier Way to Get Ranked?

There are some marketers who believe that there are special “tricks of the trade” that they can utilize that can help to bring up their ranking…this is a complete and utter fallacy. If you were looking for any tricks to help you boost your ranking on your website, then you might experience a very hurtful penalty.

These “tricks” can often result in you getting the complete opposite result of what you initially intended to do. It’s much better to do the hard legwork and grind the old mill of “doing things the right way” than to take the easy path of marketing and be left with a website that practically is an online “ghost town”.

When it comes to SEO and SEM, both can be accurately compared to Public Relations, abbreviated as PR. All three of these concepts involve you being able to hire people on an internal or external basis, as well as utilizing a third party externally to help you through the concept of paid search marketing.


3 Ways That You Can Better Optimize Your Website Through Various Search Engine Marketing Strategies

There are 3 ways that you can truly benefit from SEM through the use of SEO and other strategies.

  1. Analyzing and Doing Extensive Research on a Keyword

This idea comes from 3 steps that you have to take.

1) You have to really look hard and be absolutely sure your website is properly indexed within the search engines. You can do this by searching for “site:www.yoursite.com” in Google.

2) You have to take some time to think about keywords, and which ones would be the best to use on your website to best promote your product or your site itself. If the market is competitive, choose lower competitive keywords that will be easier to rank for.

3) In conjunction with the second step, you have to take said keywords and apply them to your website in such a way that you will bring droves of traffic to your website and convince people to buy your product, or buy your service, or simply read your information (whichever your site pertains to, if not something else).

  1. The Popularity of a Website and its Saturation

How much of a presence does your beloved site have on the search engines? If you find out how many pages you have indexed in the search engines (which would be what saturation is), and you can also find out just how many backlinks you have on your site as well (this would be popularity), you will have the major information that you need.

On top of this, it would be best to have keywords that your potential clients/customers or simply visitors would be looking for, and at that point, you can also check to assure yourself of how high your pages rank in the Google, Bing, Yahoo!, or other search rankings. Now, this may be a bit technical for you at the time, but the algorithms of many websites’ rankings often contain link popularity, which is what was described above.

  1. Making the Best of Back-End Tools

Analytic tools and HTML validators are often considered the best of the back-end tools to make proper usage of, as you get all of the dirt on your website, as well as its visitors, and you will be able to properly assess the success of your site. There are a variety of tools, and their level of technicality can be measured based on whether they are simplistic tools to simply count your traffic, or you can really get into the thick of things with diverse, complex tools that allow you to access the very logs of a website itself to gather multiple statistics, not just the traffic, but who the traffic is, what the traffic’s doing, and when the traffic comes to your website and leaves it. Google Analytics and Webmaster Tools are great tools that can be used on a beginner and expert level.

Making it to the Top

With those three major concepts locked up inside your head, as well as being able to grasp SEO itself and just how vital its role is in SEM, you will have more success on building your website up, advertising it (or a product through your website), and most importantly, letting your website barge through all the others and make it to the very top of the search rankings.

When it comes to making it to the top of the search engine rankings, there’s plenty more to know, and you can find more helpful tips on the rest of our website…but you now know the basics and some of the advanced tips in regards to SEO and SEM and some of the SEM/SEO tools you can use to help you out further, so now you can take this knowledge with you and put it to use with your website. Hopefully in the near future, you do a search on your website for fun, and it’s number one!

Tips for Success with Your Email Marketing Campaign

All companies want to expose their brands, products and services in the best possible way and make some money by closing sales. However, as technology is evolving, more and more communication services appear and it can be very hard to stay in touch with your current and potential customers.

Email marketing is a technique that has appeared in the early days on the Internet but instead of fading away, it has become stronger and more effective as time has passed. With a very powerful arsenal even today, it can be considered one of the best contenders and helpers when it comes to a proficient, useful and resourceful Internet marketing strategy.

With billions of emails being sent each day, it’s pretty clear that people always stay close to their inbox at all times, so if you need an extra edge in promoting the products and services of your company, then these email marketing techniques are the ones that you need to use in order to get the job done.

There are a few tricks that you can use in order to make your email marketing techniques even more efficient.

Personalize Your Emails

This is a major mistake that many companies tend to make; they avoid making the emails personal and instead they go with bulk or copy pasted emails that don’t appeal to anyone. If you want your email marketing and Internet marketing strategy to be successful, you need to show your customers that you actually care about them, and the only way to do that is to make sure that you talk and engage in conversations on a personal level.

Of course, this requires a lot of your time because you need to insert information that appeals to the user personally rather than adding generic information.

What Your Email Marketing Campaign Needs to Do:

  • Connect with the user at a personal level and understand them
  • Understand the real life needs and provide a solution for them
  • Bring value from the first few words by adding some ideas that will immediately appeal to your user base.
  • Avoid having a fake familiarity, and appeal to the user by sharing their purchase history and showing that you care about making the future purchases even easier for them. Or, even better, try to make things simpler by showing your new prospects how good your products are by adding some testimonials, as these can contribute to an increase in trust and sales.

Think About Creating an Acquisition Strategy

Since you need to follow any anti-spam laws that your country has listed, it’s important to have some sort of acquisition strategy that follows all rules. A great way to do this is to make sure that you have permission to email your prospects. You can get permission by asking your customer to input their name and information into an opt in form.

Email leads are often called ‘opt in’s, – this refers to the prospect emails you capture from using an opt in form or web form on your website or other forms of online content. Sure, having hundreds or even thousands of emails is a great start, but that won’t be enough, as you always need to expand your customer and user base. This is why you need to actively think about creating a solid technique that allows you to acquire more and more emails.

One of the most important things is to create acquisition forms that don’t require too much information, because if an opt in form is simple, people will most likely hand you their email addresses. Yes, instead of being too obtrusive, you might want to have a more simple, congruent and refined email acquisition process, as this will help to generate more opt ins for your list.

Aweber and MailChimp are great email autoresponders that you can use to create opt in forms, send and receive emails and create an automatic follow up campaign. They also offer you the ability to test out your conversion rates, bounce rates and email opens along with many other helpful statistics.

We Recommend That You:

  • Ask only a few questions on your opt in form. 1) Their name 2) Their email address.
  • Come up with a unique design for the form in order to make it more appealing. Use arrows and an easy to read font.
  • Use interesting information and a catchy headline that will appeal to the readers rather than drive them away, i.e. offer a free sample, report, exclusive information or discounts etc.

Mobile Optimization

Since most Internet users seem to be coming from mobile platforms, you will need to make sure that you optimize your emails and opt in forms for mobile users as well. Use some designs that can be scaled to multiple resolutions, as this is another way to get even more opt ins from users of all platforms.

You should strive to deliver a simple, elegant and compelling experience for your mobile users right from the start. Test your email marketing campaign on as many mobile devices as possible in order to make sure that the entire process is seamless and error free.

Some Mobile Optimization Tips

  • Use unique mobile designs that will appeal to all users.
  • Optimize the emails in the best possible way for as many devices as possible.
  • When sharing links in your emails, make sure those links and websites are mobile friendly.
  • Bring value with the information in your emails.

Use Relevant Information in Your Emails

Today, many people are getting way too many spam emails and complaints are abundant. When someone gets an email from a source they know nothing about, they immediately delete the email or mark it as spam. It’s very important to try to avoid this from happening to your emails at all costs, and instead make sure your email brings value.

Relating to the customers needs and desires based on sex, location and other similar information is essential if you want to get some better results with email marketing. You have to make sure that you are always on track with your audience’s age, goals and so on.

Different people like different things, so your products and services will not appeal to absolutely everyone, and this is why you have to use unique strategies and customized lists based on where the email lead came from.

It’s also important to keep your emails fresh and exciting, and this is why each email marketing campaign needs to be unique rather than bringing the same old, uninteresting techniques and information that many of your users would probably know by now.

Bring fresh information that’s interesting and beneficial for them, because this is the only way to be successful when using an email marketing campaign.

Email Personalization

Your prospects want to see that you’re treating them with importance when they read your emails. They want recommendations created specifically for them based on their browsing sessions and behavior. They want interesting information that is tailored to their needs and wants, and in the end they want to feel like they are a part of a one-on-one connection.

Try to Bring Personalization in Your Emails by:

  • Include personalized recommendations, i.e. books, blog posts, infographics.
  • Try to show your readers that you care about the date they enrolled and the activity that they have come across.
  • Don’t send typical emails, instead change them and tailor to the needs of each customer. Sure, this will require a little more time than you expect, but since customer experience is the most important thing, try to make a stellar impression with each and every email as this is the way to keep long term customers and generate more sales.
  • Use their first name in the headline and email.

Use A Call to Action

Adding a call to action in your emails is a sheer necessity, because this is one of the most important ways to successfully get your customer to do what you want them to do next. You need to be certain that your customers visit your website after they read your emails, and the only way to do this is to implement a call to action.

Call to actions work well because they enable your email marketing campaigns to have a solid purpose. This is why you need to implement a call to action into your emails as often as you can. From more traffic to increased exposure, there are numerous benefits that you can take full advantage of so do not hesitate and try to get the best possible results with the integration of this wonderful method. This approach provides you with a certain, useful way to make sales quickly and with complete reliability.

See What Happens with the Abandoned Cart Emails

There are some situations in which people abandon a purchase after just putting the item in a cart, and this purchase was initiated from an email in your email marketing campaign. Although it may be hard to understand, try to figure out what exactly made that person quit, is it the extra costs, the shipping, the location of the buyer, the safety of the link or any other thing that might prove to be hazardous and create red flags for the buyer? It’s your job to find out.

You should always try and make the purchase appealing. Provide something for free or offer incentives along with their purchase, and try to add some other neat bonuses. Of course, price reductions work well so try to implement a price reduction strategy into your email marketing techniques.

You should always be trying to perfect your email marketing campaign so that it’s working at its best. Make sure that you are entering the lives of your customers; understanding their behaviors and act on them accordingly.

Automate The Messages That Come After a Purchase

It’s great to have a customer purchase something based on your email marketing techniques, but once that is done, the work is not over. You have to be sure that you create a re-engagement campaign for your customers, in which you make the experience even more personal and have customized emails.

Avoid Doing Things Such As:

  • Sending the same email to your customers no matter what they purchase.
  • Using the same templates for your emails.

The methods listed above are not advised when it comes to creating your own, unique email marketing campaign and its post-processing stages. Try to make sure that every action that the consumer makes is performed with their permission, as this is essential if you want to create a connection and build trust.

Anticipating the movement of your customers and preparing for the purchase beforehand is essential if you want great results for your email marketing campaign, so try to keep that in mind when it comes to launching your next email marketing campaign.

Choose the Best Time to Send Your Emails

According to numerous studies, it seems that sending emails in the evening and all the way to midnight provides you with the best exposure and highest chances to get your emails read. This happens because most people are back from work and at home with their family, and it’s peak time to check email and browse the web.

Your email auto responder provider will most likely have an analytics section, where you can determine what the best ‘Send Time’ will be based on your current prospect lists. (source)

Of course, you need to come up with a good headline because you will not be the only one sending messages at this particular time, so you need to make sure that you stand out of the crowd in some way, and headlines allow you to do just that.

Test and Tweak Your Campaign

Testing how customers react to your techniques and which ones work better is essential if you want to have success with email marketing. Focus on the customer’s reactions and click and conversion rates.

Studying the market is essential if you want to make your email marketing and Internet marketing strategy a success. Innovation and personal appeal is definitely the key here, so try to integrate these factors into your marketing endeavors as fast and efficiently as possible if you to see success with your marketing plan.

In conclusion, a good email marketing campaign needs to be appealing and to relate to the needs of your customers. Try to offer incentives and freebies and make sure you understand your customer base completely.

Always find out new and exciting headlines to make your content stand out. Also, try to keep your content short and concise and include a call to action. If you take all of this advice into consideration you will certainly get some great results that will take your company to the next level!

Top Ways to Have an Effective Content Management Strategy

The very core of your Internet marketing plan should focus heavily on strategizing your content and the management of it proficiently. One of the first things you should know before reading any further is that you should fully comprehend your content.

When it comes down to managing your content, you should know where your clients are frequenting for their info, which is where you should be too (the Internet tends to be the most commonly used place nowadays for obtaining information).

You should also be extremely aware of your own product (in case you have people handling it for you) so that you can be right in the thick of it with your customers, answering questions and taking names and product orders.

Have A Plan for Promotion

A really good place to get your product out there is via blogs as using blog posts can provide you with the opportunity to bond with your potential customers, and draw them into your product.

One of the best places to promote your products, are social networking sites. On these sites, you can connect and get closer to your target audience and push your product on them in a much more personal way, by catering directly to the audience, as opposed to creating a broad, general, all-encompassing advertisement.

If you have a website, one helpful thing to have would be product reviews. Ask buyers of your product to leave a review on your website to say whether or not your product was good and/or helpful.

When it comes down to it, you can also make use of email campaigns to boost the product’s popularity by a sufficient amount…but make sure you give the people who get your email something to entice them, such as minor spoilers and information about your product.

If you put feelers out and feel your customers out and understand what they want, and give it to them…you can also gain loyalty from your customers, and this loyalty can be the make-it-or-break-it factor when it comes to your business.

But with all of these blog posts, product reviews, social status updates, email campaigns, it’s hard to keep track of all of your content and make sure that your posting consistently. Here are some ways to help you manage your content in order to have an effective internet marketing plan.

Map Out a Plan for the Management of Your Content

At the end of the day, you need a timeline. A special plugin compatible with WordPress would be a good example to help you create a timeline.

WP Project Manager is a WordPress-compatible plugin that is extremely useful when it comes to organizing your content, and it can easily be amalgamated with scripts, videos, flash animation, etc. A strong code, and friendly functions make things quite easy for you. What you do with a content timeline is the following: You can take any of your content; you can organize it by the content’s date, organize a call function, and once all that is done, you are fully prepared and well-managed!

When it comes to timelines, you can also edit them and tweak them to your best interests and you can execute them on a per-week or per-month basis through the use of a special content plan.

Top Social Media Tools That Will Also Add Value to Your Content Management Strategy

Regarding tools that can be used for social media, there are a very large amount of them, and these are just a few of them that can help you, depending on what your product and content is.

There are various tools that one can use in relation to social media that will greatly benefit you, and one of them is Buffer, which allows you to schedule certain times of day to post to your social media site, and you can schedule for the prime time of day, when your post would be read the most.

Disqus is a unique plugin that websites (including yours) may use to allow people to comment on certain posts or articles on that website (basically Facebook on a much smaller scale). So, if you have a website that you are promoting your product on and are managing your content on, Disqus may be a nice opportunity to allow your potential and existing customers to talk with each other, as any comments made allow for replies to be made on the comments.

WWSGD is a fanciful plugin that has caught the eyes of many, as when you make a post on any social media site, it permits you the opportunity to leave a tiny little mini-message at the beginning or the end of your post, and in that message, you can ask your customers (and whoever reads the post) to subscribe to what is called your RSS Feed. You can also leave one of these mini-messages for first-timers seeing your post, and you can leave a totally different message for anyone who is visiting you more than once.

All-in-One SEO Pack is yet another special tool that gives you the ability to completely optimize your posts and website content. Doing this can really bring you up in the rankings! To boot, you can be very specific about certain things, including the title of your page, a description of it, and you can even add keywords for it. This tool is certainly not something you should dismiss without a second glance.

HootSuite is another user-friendly social media platform that will allow you to manage multiple accounts in one space. You can measure your social stats, schedule tweets and updates and make sure your not missing anything in all of your social networking accounts.

Even Flickr has an advanced search engine that you can use at any time, free of charge, to search their database of photos for ones that were made under a Creative Commons license, which would allow you to use them in blog posts, and other locations where you would not have to worry about copyrights.

Shutterstock is a resourceful place where you can find stock photos at fairly inexpensive prices. So, if you are in the market for stock photography for your website content or even your product itself (a background to set against your product), then this would be the ideal spot for you to visit, even if it was just to browse.

If you are a user of an Apple computer, like the iMac, then you may have noticed that even they have their creative limits, and sometimes you may struggle to find the application you need to help give your product or your content that little extra oomph. Through the use of Skitch, you will have the ability to grab your images and even crop them. The cherry on the icing on the cake is that Skitch is absolutely free. So, if you ever needed an image cropper for your Mac computer, you could look at investing not your money, but merely some of your time, into this application.

bit.ly URLs are a trendy URL type that are also very helpful. If you were to, say, add a ‘+’ at the end of a bit.ly URL, you will have VIP access to exactly who has viewed your website, and when. If you truly have a competitive streak in your soul, this is a great plugin you can download, as it can help you size up your competition, or simply see how far you’ve jumped forward or backwards in terms of web traffic over the past week.

Swix is a sort of ‘dashboard’ kind of program that, if you were to truly extoll its virtues, would give you a complete rundown of all of the details of your key social media sites, such as how much traffic you’re getting to your blog, how many hits your YouTube videos (if any) would have, and how many Facebook followers your blog posts and yourself have.

Authority Labs is one of the more widely-used platform that allows you to get a really good idea of where you are in the rankings by literally showing you what number you are. If you’re on Page 2 of a Google search made on something similar to your product, and you’re the fourth down on that page, then Authority Labs would show you your number (whether it be #3, #30, or #300 (hopefully not #300)).

TubeMogul is an interestingly little platform that would be a dream for you if you wanted to promote your product or your content through the use of video. If you think to yourself that it would take just too darn long to post your video to YouTube, Dailymotion, etc., then TubeMogul can step in and post your video to all of these sites for you, provided you have an account with each, though. You will get stats on each video posted to each site so you will be able to compare how many people watched your video on YouTube Vs. how many people watched your video on Vimeo, and even the average viewing time of all of the people on a respective site, and so much more.

SlideShare is one of the most powerful plugins of them all, if you were seeking to grow your product and expand your content management through the use of a PowerPoint-style presentation. SlideShare literally is a sort of Dropbox for presentations (Dropbox being another good social media plugin that you can share virtually anything with anyone through…but only the first 2 GB of information is free), and through Slideshare, you would be able to garner a massive amount of views of your presentation as opposed to doling it out to various media sites manually.

Flowtown is immensely useful to you if you are interested in finding out just which social media sites your customer base is attached to. This is done through the use of the email addresses of your customers, and Flowtown helps determine which social media sites each person uses on a regular basis. If you need to segregate your audience based on which social media outlet they use (so you can do more advertising on the social media site with the most of your customers), then this would be an utterly bombastic tool for you to utilize.

NutShellMail is a very handy-dandy tool if you want all of your information about your social media activity handed to you on a silver platter, so to speak. If you really do not want to do the legwork involved in finding all of your social media sites and locate your activity on them via a multitude of tools…this plugin/tool would sum it all up for you in a series of blunt and to-the-point emails.

Use of Analytics

Google Analytics is your best friend, when it comes to tracking and analytics. Google Analytics is constantly updating, and the service itself provided by the site is free, so if you ever need your social media data analyzed via a third-party tool, this would be the cream of the crop.

Use a Content Hub

A content hub would be an asset to you if you were seeking to have all of your content not only organized in one place, but also organized based on a specific type of information (that way, you can avoid having irrelevant data mixed up with that which would be relevant).

If you are in a situation where you have a massive amount of competition, then you would be best advised to use a content hub to even the playing field. One thing you should NOT do with your website (which a content hub would help) would be to build your blog about your product around average blogs that reiterate the same thing over and over again. A content hub can help you in having a diverse amount of content relating to your product.

What’s Next?

So, now you know plenty about the organization and management of your Internet marketing efforts, and some of the strategies you can utilize to best help you. You also know a vast amount of tools that can help you market your product, set up to sell your product, and even find information about your ads, blogs, or your product itself via social media and other outlets, and even get the stats on them. Just remember what was said before: Comprehend your content, so that your customer base can comprehend you when you discuss your product using said content.

Planning and Executing Your Internet Marketing Strategy

Whether you have a start up brick and mortar business or an online business, you need to use the increasing power of Internet marketing in order to make your products more appealing for your customers and thus, the fun part; creating more sales for your business.

Internet marketing can help you get a boost in sales, organize your company much easier and define a strategy that will help your business grow, so there are lots of benefits that it can provide without asking for too much in return. However, if you do want to get the best out of your Internet marketing strategy, you need to come up with a good, to the point Internet marketing plan that will allow you to get the results you’ve always wanted.

A good Internet marketing strategy should be divided into multiple steps that include planning and executing as well as targets different ideas, then shapes them in such a way so that they will bring the best results. All of these ideas need to be implemented immediately if you want to get the best results out of your Internet marketing endeavors.

Defining the Target Market

In order for your Internet marketing plan to work, the main thing you need to do is to define your customers and learn more about them. Being able to know your customers is a major advantage, because this way, you will have the opportunity to tailor all of your products and services to their needs, and thus attract them to make that much needed purchase from your company.

Knowing your customer is essential; in fact it’s as important as choosing the name for your business or writing the product descriptions.

Defining the customer is quite hard, and you need to find the answers to a number of questions, such as the sex of your customer base, the way they work, if they travel a lot, their age, location, job profile and level of education.

Know The Demographics

These demographics vary depending on the type of products or services that you are currently selling, but the main idea here is that you need to find out as much as possible about your customer, then relate and use the information that you get in order to improve your offerings.

By knowing your customer better, you will know the focus of your Internet marketing plan, and this is an essential thing to do if you want to stand out and generate the most revenue for your business online.

When you find out more about the customers, try to see if they have any expectations or desires that cater to your field of work, as these are also important when it comes to growing your company and delivering the best products, not to mention the fact that Internet marketing plan and execution will be more efficient as well.

The main purpose of knowing your customers is to have a good idea of where to start your Internet marketing plan and figure out the customer base that you need to market to and which marketing platform to use. This makes it much easier to create and place a message that will be efficient and which will connect with the user base.

Where Should You Market Your Business?

Of course, since Internet marketing is performed in a digital manner, you need to tailor your efforts so that they will cater to the needs and web browsing habits of your visitors.

In order to do this you need to figure out where your marketing efforts will be posted. Choosing multiple sites to promote your products and services is a great way to reach multiple customers and test out the market. So what do you choose? Blogging, social media, local marketing, free ads?

Of course, the most important thing is that you will have the opportunity to bring a lot more visibility to your message and this message will be retained by multiple people, which will help generate leads and increase the chance of having a successful business.

Finding multiple sites that will enable you to increase the number of visitors is essential, because this way you will have the option to find a unique and powerful way to reinforce your message.

In order to know the best way to promote your products through Internet marketing, you will need to find sites that cater to your field of work specifically and are relevant to your niche.

Try Multiple Mediums

Social media can work for your site as well, it all comes down to how much you want to invest in the creation of your content and how you want to modify it in order to appeal to your customers. You might also want to try to integrate your ads in newsletters, because this brings an even higher level of exposure.

When you consider a medium for your content, try to find one that brings the best results for some very important factors. First of all, the medium needs to provide a good amount of traffic, as this is crucial for getting a good exposure.

On top of that, search engine marketing and optimization are also important, because these will help your website get a better ranking.

External linking and backlinking is also important, as you do need to have multiple links coming back to your site from other sources. Of course, the quality of the backlinks are extremely important for getting your site to rank well.

Check the messages that are seen in your ads and, of course, try to see if your competition is already using these sites for promotion. Having ads that relate to your field of work or your business is a plus as well.

Using Pay Per Click via Adwords, Facebook or Bing is a good idea if you want to get more exposure for your business. If you’re a beginner, using AdWords will provide you with a good way in regards to finding the best keywords that will work best for your target market as well as finding the best keywords to use. You need to integrate effective and competitive keywords in your marketing endeavors in the best possible way, as this will allow you to get the best results!

Conversion rates are also crucial, and you need to keep an eye on them too. The best way to do that is to create a document where you enter all the places where your product will be sold and then track the number of clicks/sales you get. This way you will be able to see if the Internet marketing plan works well or not. Most of the time, you can use tools like Adwords, Facebook Insights, Google Analytics and HootSuite to measure your site conversion rates and social analytics.

Have a Proper Budget

Having the proper budget is essential for any marketing campaign, but obviously you don’t want to spend too much and go over budget. Usually, you will figure out what budget you need once you get your target market and keywords ready.

Try to define a proper budget limit and avoid overstepping that mark unless it’s fully necessary. A few targeted mediums to promote your products are ok at first; you don’t need more than that to get started. Remember, you can always increase the number of platforms or marketing efforts used if you see that the Internet marketing plan is successful.

Prioritize your marketing efforts in order to get the best possible exposure and add more money to the places where you think you are getting better results. If you use PPC advertising, check out the results after a few weeks in order to see the performance of the chosen keywords and tweak as necessary.

Generating Content

Of course, when you create the content for your website, you need to find out the main benefits of your products and services and place more emphasis on them. People want to know what you want to sell, and you need to bring the benefits of your products right in front of them so they will be irresistible.

Trying to relate your content to the customer is also essential; as this provides you with the best way to make the products sell. One way to relate to the customer is to integrate emotional words in your content in order to make your product easier to relate to and evoke emotion from your prospect.

Promotional Strategies

If you can, try to integrate coupons in your Internet marketing strategy. Coupons and discounts usually help you sell more, and thus you need to use that to your advantage. They also work really well for PPC ads and social media networks. Who doesn’t love a good deal?

The ad text needs to be short and to the point, but when it comes to the visuals, you might want to tailor the ad to a certain holiday, event or discount. If not, create a generalized ad or update that will make you stand out on the market, thanks to beautiful and appealing visuals, and integrate the ad text in it, in the best possible way.

Always Monitor and Track the Results

Even after your marketing content has been created and your content has been published, there’s still a lot of work to do. You will need to track the success of your efforts and see if there are any changes necessary, if there are, you should to make those as soon as possible.

Finding this information is very easy, as all websites can easily be integrated into an analytics tool. It’s recommended to track the results at least once a day for at least two weeks in the beginning, as this is the best and fastest way to identify the performance of your ads. Some will do great, others not so much, so you need to find the underperforming ones and bringing them to fully functioning order or delete them alltogether.

Ways to Execute Your Internet Marketing Plan

One of the best ways to execute your Internet marketing strategy that you have created is to perform search engine marketing and optimization techniques. This requires you to bring your content into multiple search engines.

If Google and other search engines love your content, they will offer you impressive results in the end, not to mention the fact that they offer you a wide range of tools that you can use in order to perform the promotion and make sure you are complying with the guidelines.

Internet marketing execution can also be performed via content marketing strategies. Your content (blogs, press releases, videos, ads etc.) can be placed in numerous mediums on their own, thus bringing even more exposure to your products and this will indeed yield great results

Social media and mobile marketing are also great mediums to use for executing your Internet marketing strategy. These platforms allow you to access most of the Internet consumer population, and you can easily try to bring your ads here for the best exposure and share your new content in order to get more site traffic.

Mobile marketing can bring you text messaging and QR codes, whereas social media brings sharing and numerous other tools, not to mention that it also integrates with analytics well which is a great thing for checking your conversions and traffic metrics!

Go Local!

Don’t forget about local strategies. Using local websites to market your business is very important, and they help you a lot when it comes to promoting your Internet marketing plan, just try to tailor them to the needs and aspirations of the local population if you want to have the best possible results.

When using local marketing techniques, it’s also extremely important to have your business information listed the same on all web properties. IF your address and phone number differ on different sites, Google and other search engines might penalize your site.

Follow Your Plan and Tweak When Necessary

In conclusion, planning and executing a proper Internet marketing strategy plan is quite easy to perform, as long as you follow the guidelines provided above. Both planning and execution are very important, so you need to pay extra care in regards to the way you create and expose your Internet marketing strategies to the online world, as this is the only way to get amazing, tangible results.

Don’t hesitate try something new and unseen before, because ads and impressive strategies will almost always catch up to their audiences. Just tailor your content and strategies to your audience and field of work, and you’ll do a great job, with the sales and visits to your site being increased in no time.


Blogging for an Effective Internet Marketing Strategy

For a very long time now, blogging has become one of the best (and fun) forms of marketing to use to connect with users and consumers on a more personal level. Companies and home users alike use blogging to get in touch with people from all over the world and even transform them into customers.

Blogging is a major part of an effective Internet marketing campaign because through using blogs you can create and transfer the ideas and messages of your company, but in order to get the best rewards in this regard, you need to make sure that you create a great blogging strategy. Here are some ways that will help guide you into coming up with a great blogging plan for your business.

Integrating Keywords

One of the most important things when it comes to blog marketing is, of course, the fact that you need to integrate the best keywords, the ones that you plan to use in your Internet marketing strategy. Knowing what keywords to use is essential if you want to get the word out about your products and services, so try to integrate them in as much digital content that your company creates, if possible in all of it.

Keywords are essential because, thanks to them, your readers and customers or even the potential customers can reach you easily, and because of this, they are essential to research, create and use throughout your content. What’s crucial to know about keywords is that they need to be researched and selected properly.

You shouldn’t use keywords that aren’t applicable to your niche and unrelated to your products and services. Make sure you study the competition, use keyword tools and testers and do whatever it takes in order to get some impressive and competitive keywords that will help your content appear in the search results.

Your keywords should appear in the following sections of each blog post:

  • Once in the title
  • Once in the url
  • Once or twice in the content
  • Once in the tags, description and keywords section

If you are using WordPress for your website, there are great plugins like All-in-one-SEO and Yoast that will help guide you in placing your keywords in your content.


Blogging is all about having an objective. Casual blogging allows people to connect with others, and business blogging is created to help you connect with customers on a more personal level. However, when it comes to blogging specifically for Internet marketing, you want to showcase the power of your products and include all the digital content that your company is currently offering, as this is great in providing brand consistency and motivation to purchase.

In this particular step, it’s also important for you to see if you want to cater to a niche or figure out how you can appeal to an even broader audience without investing anything else other than the written content.

The content in your blogs can be used as great tools when it comes to making people understand and buy products, so this is why you need to try and tailor your blog to have the same message as your company’s marketing mantra along with having a strong call to action at the end which leads your customer to their next step. (i.e, buy this, try this, download this, learn more here)


Blogging regularly is essential if you want to get exposure, and because of this you need to add as much content as possible, as often as possible. However, don’t write a lot of unrelated content on your blog just because you need content, instead try to provide quality over quantity, as this matters greatly for SEO reasons.

People come to your blog because they want you to fulfill a need or solve a problem, and because of this, writing useful and relevant information will often bring you more traffic and quality traffic.

Try to be consistent and add as much content as you possibly can, related to your business, products and services, as this will help to support your blogging plan while also improving the overall image of the company.


Internet marketing plans always have a focus, and that is exactly what you need to take full advantage of. Instead of adding random blog posts just to fill the blog section, you need to focus on the type of articles you need to publish. Of course, these need to be created according to your Internet marketing strategy in order to successfully promote your products and services.

If you are able to focus on the right keywords and your content consistency plan, you will be able to get the results you deserve and want.

Remember that without a focus and a core idea to include in the blogs, your content will be considered irrelevant by the search engines and highly uninteresting for your readers and customers.

Become an Industry Expert

If you want your Internet marketing strategy to work, you will need to try and become and industry expert. Of course, this is much harder than it sounds, but in the end it’s one of the best things you can do for your business.

In order to do this, you need to answer questions that people in your field of work need answered, or at least provide pointers, tips and other helpful information. The more helpful information you add, the higher your chances of getting great results will be. If you are seen as an industry expert and an authority figure, you will find yourself in a much better position and be able to start creating a loyal customer base.

Bring Value

Your blog needs to continually add value into the life of the person that’s reading it. Your blog needs to be filled with information that the reader will consider valuable; otherwise your company will fail when it comes to using blog content in your Internet marketing strategy.

There needs to be clear benefits that the reader can easily see throughout your blog content and website. Remember that the sole purpose of the blog is to maintain a great connection with the customers, generate new leads and increase your revenue stream, but in order to do that, you will need to provide your readers with something that will make them want to come back often to see your latest released content.

Don’t focus on having a great blog Focus on producing a blog that’s great for your readers. – Brian Clark

Networking and Sharing

Blogging is all about creating and sharing content, so alongside the idea of writing the content, you also have to share it properly. Networking and sharing are two immensely useful ideas that will bring you a wide range of opportunities into the mix. Sharing your content will make your whole Internet marketing strategy come to life, and allow you to get your content circulated in many social networks and search engines.

What makes sharing great is the fact that, thanks to sharing, your blog content will be able to reach people from all over the globe, and that’s certainly helpful when it comes to selling your products and services to a worldwide market.

People in your social networks can help you promote your content as well, because most of the time they are the catalyst of your blog sharing endeavors, so try to engage them and ask them to share your content in order for your blog to get the best possible coverage it can receive.

Show Emotion to the Readers

People want to see the connection that you create with your blogs, so even if your posts are created for your Internet marketing strategy, make the posts feel alive by connecting with the readers problems and show them that you have the perfect solution for all of those tough problems that they encounter.

People always welcome help into their lives, and if you show that you are passionate about what you do, then they will accept this in a much easier manner, which is very important!

Even responding to comments and social messages is a great way to interact and convert the audience from a simple reader into a potential customer, all you need to do is to add the proper information and tools, then respond to any questions that might appear. Passion and respect towards your readers will bring value and respect, something that is undeniable and can propel your business to success!

Know Your Audience

Before you start implementing blogging into your Internet marketing strategy, you need to know your audience. The same audience that you want to buy your product will most likely read your blog, so you have to be extra careful when it comes to talking and interacting with your audience.

Study what they want and need and listen to their needs accordingly, because knowing your audience is one of the best ways to grow your company and make your overall Internet marketing strategy a successful one.

Length of Blog Posts

Blog posts don’t have a set length in place, it’s not about having the longest posts, instead you have to write about the content that you think is valuable to your audience.

Sometimes, a concept can’t be said in only 400 words and you will need to write a longer post, a report or even an eBook. Other times, a short 200-word description, before and after story or even a few images would work really well.

If you decide to write longer posts, make sure you break up the content with subheadings, lists, bullet points and quotes in order to keep the reading flow lighter and easier to read.

Either way, your content needs to be filled with useful information that is genuinely helpful, informative and relevant to what your audience is looking for.

Integrate Other Forms of Content

Adding other forms of content is important if you want your blog to come alive and help explain your valuable information in multiple ways. Usually, a blog is only filled with text, but the more images and videos you have, the higher your chances at engaging your customers will be.

Some types of content that are popular to use in blog posts are:

  • Infographics
  • Videos
  • Social Media Comment Integration
  • Images

Social Media Promotion

Of course, blogs are great and very useful only if people get to see them. This is why you need to promote your blog in the best possible way. Social media works well when it comes to promoting products and services, all you need to do is to write a compelling, keyword loaded, SEO optimized post for your site and encourage people to share it, and your readers will take care of the rest.

The best thing about blog promotion through social media is that the results can be seen very quickly.

Provide Answers

A blog that relates to your Internet marketing strategy needs to demonstrate that the product you want to sell will help solve your client’s questions and problems. Nowadays there are so many products on the market and people are constantly being pulled in multiple directions. The best way to promote a product is to show your prospects that your products and services can be of use to them and that they can come to you for help.

The Perfect Blog Strategy

Here is a list of what you can do with your blog post as soon as you post it to your website.

  • Use a ping service like PingMyUrl or PinGoat to automatically share your blog post with the search engines.
  • Social bookmark your blog post to the top10 social bookmarking sites (StumbleUpon, Digg, Tumblr etc).
  • Share your blog post with your social media followers a few times over the month using different catchy headlines.

In conclusion, as you have read, blogging is an efficient, useful and highly impressive form of marketing that you can use in order to help you promote your products and services.

Creating content and sharing it with the help of a blog is very easy, and this is why we recommend it for any company. Just go ahead and create a blog, follow the tips listed above, then see how great the results of your Internet marketing strategy will be!

Understanding Conversion Analysis

One of the most important things that you need to take into account when you sell products and services online is to see how many people out of those that are visiting your site are actually buying your products; this is called conversion analysis. With the help of conversion analysis, you’ll be able to see exactly how effective your Internet marketing campaign really is, see where you are most profitable, and see areas that need improvement.

Site Impressions

Site impressions are by far one of the most important factors that you need to understand. Impressions can be defined by a measure of the amount of times your ad or content appears in front of a visitor. Your site or ad impression numbers are crucial to know if you want to grow more sales, and these can be directly connected to the traffic sources where your visitors come from. This means that the more traffic you get, the better the results will be, and that definitely says a lot!

In order to get the most impressions that you possibly can, you should try to expand the places where you are currently promoting your products and services. You should try to place your content in locations such as:

  • Blogs
  • Forums
  • Social bookmarking sites
  • Article and press release sites
  • Social media sites and status updates
  • Video descriptions

All of the aforementioned sources are great to use if you’re looking to have good exposure for your website, as all of this content together can lead to a large amount of traffic that will help you increase your conversion rates. With this information, you will be able to successfully track the sources of your revenues and improve the ones that aren’t necessarily performing, as you would expect.

Eye Movement Tracking

Believe it or not, tracking the eye movement on your pages can provide you with valuable information in regards to the images and content that people see first and look for on your site. This makes it easy for you to understand what people are actually looking at and what attracts them when they visit the site.

By tracking where your visitors are looking, you will be able to see what the most popular content is, if your menu placement and layout is working well, and understand what catches your visitor’s eyes first.

There are several types of content that will always manage to catch the attention of people from all over the world, here are a few:

  • Headlines! These are very important because they always entice the users to click to read more and help your visitors stay on your site for a longer amount of time.
  • Call to actions are also great to use in order to get more attention from visitors mainly because they always come in a format that is strong and ‘in your face.’ You can use call to actions in the form of big red buttons, arrows or bold text to tell the viewer what you want them to do next.
  • Images! Yes, images can be very appealing, and they are most of the time a great factor when it comes to getting lots of traffic for your site. Images can include funny memes, comics, charts, and the very popular infographic.
  • Videos work in a similar way to images and do a wonderful job in optimizing your site to make it search engine friendly. They also add a lot of variety for your website, and can help you generate even more exposure and traffic, which will help you increase the efficiency of your business.

Eye tracking and movement is essential if you want to know where the eyes of your customers go on your pages. Through analytics, you can take full advantage of this information and take it to the next level thanks to the tools that are at your disposal.

Google Analytics has click tracking enabled, which is similar to eye tracking movement but only monitors clicks. For more advanced eye tracking tools, you can use Tobii or EyeQuant

Thanks to conversion analysis, you have the opportunity to see if some sections of your home page or site need to be redesigned or not, as a better design might bring you better and more appealing traffic results rather than gathering poor quality traffic.

As you can see, being able to track what your visitors are seeing is crucial when it comes to conversion analysis because you will constantly be able to see what is working and what isn’t on your site and tweak and change things if necessary.

Ease of Navigation

One of the major things that can help you understand why a site converts a lot of traffic or why it doesn’t convert at all is definitely contributed to how easy it is for a user to navigate the site.

Believe it or not, many websites are still very had to navigate and it can be close to impossible to actually find what you’re looking for quickly. Of course, many sites are shifting toward a design that is much easier to navigate and mobile responsive, but this is a process that does take time and not all sites are ready for the financial impact that this would need.

Ease of navigation will always be one of the major impact zones when it comes to analyzing the conversion rates of a site, and because of this you will have to take into account factors like:

  • Banner placement
  • How many ads you have on the site and where
  • The amount of information that you place on the site
  • Phone numbers and ease of finding contact information
  • Video placement
  • Site and image loading speed
  • The amount of page scrolling necessary

Visitor Session Time

Visitor session time is a major criterion when you analyze your conversion rates, because you will be able to have the opportunity to figure out what pages draw the most attention and focus the majority of your Internet marketing strategy on them. Of course, you can customize and optimize the other pages too, but you do have to make sure that you take page priority into account.

Depending on the amount of time a person spends on the site, you will be able to actually measure the efficiency of your site and figure out if there are things that you need to improve or not.

If your visitors are only staying on your site for a few seconds, this will tell you that you may be having problems with your page speed or loading time. Your visitors need to see sites load quickly, or they will move on to the next site.

Visitors that go to your site and leave quickly will also have a negative impact that can be reflected in your bounce rate. A high bounce rate will not make the search engines love your site.

Google Analytics

This is an amazing tool that we have brought up in previous multiple posts. When it comes to checking out the amount of conversions that your site creates, and many other statistics and metrics, Google Analytics is extremely important to have.

It will provide you with the ability to track your traffic based on various criteria. Each one of them can lead you to a better understanding in regards to what your users want from you in order to convert. There are numerous tools included in the dashboard that help you understand where your traffic comes from and how you can improve your numbers.

The information available in the Google Analytics Dashboard includes:

  • Visitors cities and countries
  • Browser that was used to visit your site
  • Service provider
  • Operating system
  • Mobile OS and screen resolution
  • Length of time on site
  • Most popular channels
  • Most popular pages
  • Social statistics from social networks
  • Visitor demographics
  • Click tracking
  • Visitor flow charts

What makes this analytics tool special is that all of the information that you get from your site is in real time, which allows you to see when and how you make conversions. You’re also able to access your analytics history and see where you have improved over time.

Audience Overview

Another important factor to know when you analyze your conversion rates is to know your audience and how they react. Alongside this however, you also need to have the proper set of tools that will allow you to understand who your target audience is, and what they require from you, how you actually generate leads and so on.

This is amazing information to have because it helps you understand (what’s most important) the interests of your audience, as well be able to study the behavior of your audience while also benchmarking the results efficiently. The audience overview tool is essential if you’re looking for in depth information about your conversions.

Conversion Goals

As a website owner, you always need to create and fulfill your conversion goals. Of course, you will need to try and create the conversion goals first, and with a lot of variation it can be hard to determine the right ones.

In order for your Internet marketing strategy to work however you need to come up with some goals that will entice people to visit your site, read your content and convert. Remember, the goals need to be big and they will usually require a lot of hard work to achieve them. Don’t choose the easy way out with simple goals, and instead try to focus on better, simpler goals that will get you where you desire.

E-commerce Conversions

If you want to get more traffic to your E-Commerce site, similar rules that we have mentioned will apply; however when you study E-commerce conversions you will be able to see even more information about your buyers i.e., which person buys your product, for how much and what you can do in order to improve the conversion rate.

Tracking your E-commerce conversions is very important to study because by knowing your numbers and your buyer’s statistics, it will help you understand your customer’s behavior and you’ll be able to successfully react to it.

Other Factors

There are numerous other factors that you need to take into account when it comes to researching and analyzing your conversion rates. The sales funnels plays a major role in the way that your company and website make conversions, so you need to study that in the best possible way.

  • Start with the behavior of your visitors and check out the heat maps (eye tracking and click tracking) of your site in order to see what your customers really like and tailor the experience to their needs. The best way to see how well your site is converting is to check the page history in Analytics and see what entices people to convert. This is an important factors that you will need to improve or upgrade if you’re not seeing great results.
  • See if your visitors enjoy your giveaways or freebies! Currently a lot of sites, maybe even yours provide ‘freebies’ as a great way to get more visitors and sales. Freebies can lead to conversion as they allow your site to reach new audiences. Make sure you track how many people actually get the freebies, how many use them after the download and so on. This gives you a good understanding in regards to how useful your content really is and how fast it converts!

Think About the Future

Conversion analysis is not only about the current situation of your business, but also about the future. Frequent conversion analysis will allow you to study trends, and these trends make it very easy for you to actually find out where to shift your focus in the future.

It can be frustrating but also very rewarding to see your site metrics. Your company needs to have a plan in place to use this information and change strategies when necessary.

Only with the help of professional conversion analysis tools can a site achieve success and great results, so using the aforementioned techniques to help get your business in front of your competition is very important.

Don’t hesitate, and instead of doing the same old things that your competition does, study the market, see where your conversions are coming from and then try to improve them in the best possible way. Innovation and commitment can help you go a long way, so do not hesitate to integrate new techniques into your Internet marketing strategy if you want stunning and quick results!

Top Traffic Building Techniques

All website owners want to get more traffic to their website, as this is the only way to capture the attention of visitors and convert leads into sales. The more traffic your website gets, the more effective your Internet marketing strategy will be.

There are numerous traffic building methods and strategies that you can use in order to promote your website with complete efficiency, and these usually require a lot of attention, research and maintenance. Of course, these are only a few of the techniques that you should use for traffic building, and we will showcase the most important ones during the course of this post.


As expected, placing ads online is one of the best ways to get the fastest results. Although it may be expensive at times, there are numerous methods and sources of advertising to use, and each one of them caters to a different type of marketing plan.

Some ads work well for news sites, others work well for E-Commerce sites and so on. It’s important to test your ads, check your results and see which ads work the best, which ads are performing poorly and which ads need a different headline or copy.

Here are some types of ads you can use for marketing your business.

  • Paid search
  • Social media marketing and advertising
  • Display advertising
  • On-Site advertising

All of these advertising methods are highly sought after mainly because they allow you to pay for displaying the ads and once the set up process is done you can immediately start seeing results.

With the help of social media advertising for example, you have the opportunity to get more exposure for your business in front of targeted users. You could even place an ad for someone to like your fan page, if they like your fan page, you will then be able to market to them over and over again by using your status updates.

On the other hand, paid search campaigns with Adwords can be even more efficient as you are able to target the whole world, (and not just social media users) but it does come with a slightly higher price, which is to be expected because of the amount of competition.

There are several things you can do in order to make sure your ads are effective:

  • Try to integrate multiple keywords, as this will allow people to find your site when they search online. Use long tail and short keywords.
  • Check out your competition! You always need to check out what you are up against. Seeing what the competition does is very important because you will get to know what to avoid and what you should move forward with in order to gain the attention of more and more users.
  • Change what isn’t working. You don’t want to be wasting money paying for ads that aren’t converting. Make sure you are looking at your statistics and conversion rates daily, and pause or delete ineffective ads to save money.

The Social Aspect

Since we live in a social world, in which social media plays a major role, you need to make sure that you produce great content and share it with your fans and followers. Sharing content such as blog posts for example can lead to large amounts of visits and shares if the content is good and worth sharing. Here are some tips to help you market your business and build traffic to your site using social media.

  • Try to use as many social media channels as you can! The more channels you use, the better the exposure you will receive! The most important ones that you shouldn’t leave out are Facebook, Twitter and Google+.
  • Do not copy and paste the messages between social media channels. Although your content might be similar on multiple platforms, you have to make sure that you write appropriate content for each platform – i.e. a 200 character update will look great on Facebook, but not on Twitter as it will get cut off.
  • Post frequency will relate to your business type. When it comes to when to post on social media, you should post 3-5 times a week if you have a small business and more often if your business is larger. Posting frequency also depends on the niche of your business- i.e., if you have a celebrity gossip business or news related business, you should be posting updates as soon as new information happens.

We recommend that you try and tailor your content based on the social media sites that you want to use. Twitter is great for shorter posts no longer than 140 characters, but if you want something that will showcase the power and strength of your products, then you need to go with something such as Google+ or Facebook, as on these sites you don’t have any character limits.

If you are planning to use a lot of images in your updates, it’s recommended that you use social media sites such as Instagram or Pinterest, as these sites are built for image marketing and make it much easier for you to get traffic and shares for your image content.


Of course, no matter what type of content you write, headlines play a major role in building traffic. If you write content, then you need to add a headline, but not just any headline will do, you need to make it irresistible and compelling in order to get clicks and traffic flowing to your website.

Headlines are essential because you need to capture the viewer’s attention above all of your competition and all of the other distractions that the Internet can bring.

It would be wise to write multiple headlines and then try to select the one that suits your content and target audience the best. Here are some more tips on writing headlines:

  • Include numbers- i.e. 10 tips to help you___ , 5 ways to ___
  • Include adverbs and fun words – i.e. tricks to___ superb ways to___ stellar tips to___
  • Include intriguing words – i.e. secrets to___ , weird ways to ___

On-Page SEO

Of course, optimizing the content that you write for SEO is essential if you want to get found in the search engines and generate more exposure. Search Engine Optimization can work wonders for a business if you follow the right rules and are patient.

There are a few things that you need to do in order to optimize your webpage for SEO, and these include the following tips:

  • Creating internal links is a practice that’s been around for a long time, yet still manages to be highly efficient. Being able to add some internal links in your blog posts and images will help your site rank higher in the search engines and in turn, get more traffic.
  • Meta descriptions are also highly important when it comes to getting your site ranked in the search engines. You have to optimize the site Meta description in order for the search engine to figure out what it really is about.
  • Add keywords in your description too if you want even better results. You can do this by implementing the All in one SEO plugin or the Yoast plugin if you’re using WordPress. These plugins will help walk you through where to place your keywords and how often.
  • Image alt text is yet another thing that you need to take a look at. It can be hard to figure out at first, but the reality is that with the help of alt tags the images will be better organized within the site and receive much better results in the search engines.
  • Bring the long tail keywords in front when it comes to writing your content. Yes, instead of focusing on creating shorter keywords with a lot of competition, try to focus on long tail keywords. Long tail keywords can include the most popular questions your audience has, or strings of words in 3-8 word lengths.
  • Another great idea if you want to improve the SEO of your site is to start a forum. By adding a forum to your site, you can increase the time that a person spends on your site, not to mention that you can build an entire community.

Submitting Articles

Articles can also contribute to the amount of traffic that goes to your website. By submitting relevant and quality articles to well ranking sites like Ezine, GoArticles, ArticleBase and StreetArticles, you will be able to have your content published on another source that will make your article show up in the search engines. You are also getting a few backlinks to your site, which will also help you show up higher in the search engines and build more traffic to your site.

Article length does have a major impact on the amount of traffic you will receive, and that’s why you need to pay extra attention when it comes to writing and optimizing your text. If you want shareable articles that bring you lots of visitors and an increase in traffic, you need to be certain that you create longer, compelling and comprehensive pieces of written content.

Of course, variation is key if you want to write content often, so try to compliment your articles by adding images, relevant links, quotes and bullet points. Not only will this help with SEO, but it will also bring better visual appeal to the site as well.

Tags & Keywords

If you want to build traffic, you need to tag your content and describe it in as much detail as possible. However, when it comes to tags, there are a few unwritten rules that you need to take into account:

  • Always check the tags for validity, as this is very important if you want the site to be in the search engines and bring you traffic.
  • Additionally, include as many keywords as possible into your content as they are very effective when it comes to search engine optimization. Place them a few times in the content and especially in the title and tags section.
  • Avoid keyword stuffing, because search engines will penalize you and you will get less traffic than you would expect and need. Keyword stuffing means that you are placing the same keywords over and over again to the point where it’s unnatural and obvious that you are trying to overload your content.

Before you even think about writing your content, it’s important to do a fair amount of keyword research so that you can see what you’re up against when it comes to your competition. It will be easier to get ranked for less competitive keywords and using less competitive keywords would be a good place to start. Research the top 10 keywords you plan on implementing into your strategy and save that file for reference when you write all of your content.

Get Referral Traffic

Referral traffic means traffic that has come from other sites other than your own. Word of mouth, social media, directory sites and review sites are great ways to get referral traffic. With social media, your content can get shared worldwide and generate more traffic to your website.

Directory sites can be worldwide too, but they are more meant for local marketing. When submitting your site to directory sites, be sure you have the same address and phone number listed in all directory sites. If there is inconsistency with your business name, address and phone number, Google might see this as a red flag.

Review sites are also great sites to use in order to build loads of traffic to your site, as they are one of the best ways for potential customers to read what others think about your products and services.

In conclusion, every Internet marketing strategy requires you to get a lot of traffic in order to receive sales and a return on your investment. The strategies mentioned above are essential to use if you want to get great exposure. It will take time to build steady traffic but with enough time and research invested in your traffic building techniques, you will be able to capture the true power of all of these different types of marketing techniques and make your Internet marketing plan a true success!