Top Ways to Have an Effective Content Management Strategy

The very core of your Internet marketing plan should focus heavily on strategizing your content and the management of it proficiently. One of the first things you should know before reading any further is that you should fully comprehend your content.

When it comes down to managing your content, you should know where your clients are frequenting for their info, which is where you should be too (the Internet tends to be the most commonly used place nowadays for obtaining information).

You should also be extremely aware of your own product (in case you have people handling it for you) so that you can be right in the thick of it with your customers, answering questions and taking names and product orders.

Have A Plan for Promotion

A really good place to get your product out there is via blogs as using blog posts can provide you with the opportunity to bond with your potential customers, and draw them into your product.

One of the best places to promote your products, are social networking sites. On these sites, you can connect and get closer to your target audience and push your product on them in a much more personal way, by catering directly to the audience, as opposed to creating a broad, general, all-encompassing advertisement.

If you have a website, one helpful thing to have would be product reviews. Ask buyers of your product to leave a review on your website to say whether or not your product was good and/or helpful.

When it comes down to it, you can also make use of email campaigns to boost the product’s popularity by a sufficient amount…but make sure you give the people who get your email something to entice them, such as minor spoilers and information about your product.

If you put feelers out and feel your customers out and understand what they want, and give it to them…you can also gain loyalty from your customers, and this loyalty can be the make-it-or-break-it factor when it comes to your business.

But with all of these blog posts, product reviews, social status updates, email campaigns, it’s hard to keep track of all of your content and make sure that your posting consistently. Here are some ways to help you manage your content in order to have an effective internet marketing plan.

Map Out a Plan for the Management of Your Content

At the end of the day, you need a timeline. A special plugin compatible with WordPress would be a good example to help you create a timeline.

WP Project Manager is a WordPress-compatible plugin that is extremely useful when it comes to organizing your content, and it can easily be amalgamated with scripts, videos, flash animation, etc. A strong code, and friendly functions make things quite easy for you. What you do with a content timeline is the following: You can take any of your content; you can organize it by the content’s date, organize a call function, and once all that is done, you are fully prepared and well-managed!

When it comes to timelines, you can also edit them and tweak them to your best interests and you can execute them on a per-week or per-month basis through the use of a special content plan.

Top Social Media Tools That Will Also Add Value to Your Content Management Strategy

Regarding tools that can be used for social media, there are a very large amount of them, and these are just a few of them that can help you, depending on what your product and content is.

There are various tools that one can use in relation to social media that will greatly benefit you, and one of them is Buffer, which allows you to schedule certain times of day to post to your social media site, and you can schedule for the prime time of day, when your post would be read the most.

Disqus is a unique plugin that websites (including yours) may use to allow people to comment on certain posts or articles on that website (basically Facebook on a much smaller scale). So, if you have a website that you are promoting your product on and are managing your content on, Disqus may be a nice opportunity to allow your potential and existing customers to talk with each other, as any comments made allow for replies to be made on the comments.

WWSGD is a fanciful plugin that has caught the eyes of many, as when you make a post on any social media site, it permits you the opportunity to leave a tiny little mini-message at the beginning or the end of your post, and in that message, you can ask your customers (and whoever reads the post) to subscribe to what is called your RSS Feed. You can also leave one of these mini-messages for first-timers seeing your post, and you can leave a totally different message for anyone who is visiting you more than once.

All-in-One SEO Pack is yet another special tool that gives you the ability to completely optimize your posts and website content. Doing this can really bring you up in the rankings! To boot, you can be very specific about certain things, including the title of your page, a description of it, and you can even add keywords for it. This tool is certainly not something you should dismiss without a second glance.

HootSuite is another user-friendly social media platform that will allow you to manage multiple accounts in one space. You can measure your social stats, schedule tweets and updates and make sure your not missing anything in all of your social networking accounts.

Even Flickr has an advanced search engine that you can use at any time, free of charge, to search their database of photos for ones that were made under a Creative Commons license, which would allow you to use them in blog posts, and other locations where you would not have to worry about copyrights.

Shutterstock is a resourceful place where you can find stock photos at fairly inexpensive prices. So, if you are in the market for stock photography for your website content or even your product itself (a background to set against your product), then this would be the ideal spot for you to visit, even if it was just to browse.

If you are a user of an Apple computer, like the iMac, then you may have noticed that even they have their creative limits, and sometimes you may struggle to find the application you need to help give your product or your content that little extra oomph. Through the use of Skitch, you will have the ability to grab your images and even crop them. The cherry on the icing on the cake is that Skitch is absolutely free. So, if you ever needed an image cropper for your Mac computer, you could look at investing not your money, but merely some of your time, into this application.

bit.ly URLs are a trendy URL type that are also very helpful. If you were to, say, add a ‘+’ at the end of a bit.ly URL, you will have VIP access to exactly who has viewed your website, and when. If you truly have a competitive streak in your soul, this is a great plugin you can download, as it can help you size up your competition, or simply see how far you’ve jumped forward or backwards in terms of web traffic over the past week.

Swix is a sort of ‘dashboard’ kind of program that, if you were to truly extoll its virtues, would give you a complete rundown of all of the details of your key social media sites, such as how much traffic you’re getting to your blog, how many hits your YouTube videos (if any) would have, and how many Facebook followers your blog posts and yourself have.

Authority Labs is one of the more widely-used platform that allows you to get a really good idea of where you are in the rankings by literally showing you what number you are. If you’re on Page 2 of a Google search made on something similar to your product, and you’re the fourth down on that page, then Authority Labs would show you your number (whether it be #3, #30, or #300 (hopefully not #300)).

TubeMogul is an interestingly little platform that would be a dream for you if you wanted to promote your product or your content through the use of video. If you think to yourself that it would take just too darn long to post your video to YouTube, Dailymotion, etc., then TubeMogul can step in and post your video to all of these sites for you, provided you have an account with each, though. You will get stats on each video posted to each site so you will be able to compare how many people watched your video on YouTube Vs. how many people watched your video on Vimeo, and even the average viewing time of all of the people on a respective site, and so much more.

SlideShare is one of the most powerful plugins of them all, if you were seeking to grow your product and expand your content management through the use of a PowerPoint-style presentation. SlideShare literally is a sort of Dropbox for presentations (Dropbox being another good social media plugin that you can share virtually anything with anyone through…but only the first 2 GB of information is free), and through Slideshare, you would be able to garner a massive amount of views of your presentation as opposed to doling it out to various media sites manually.

Flowtown is immensely useful to you if you are interested in finding out just which social media sites your customer base is attached to. This is done through the use of the email addresses of your customers, and Flowtown helps determine which social media sites each person uses on a regular basis. If you need to segregate your audience based on which social media outlet they use (so you can do more advertising on the social media site with the most of your customers), then this would be an utterly bombastic tool for you to utilize.

NutShellMail is a very handy-dandy tool if you want all of your information about your social media activity handed to you on a silver platter, so to speak. If you really do not want to do the legwork involved in finding all of your social media sites and locate your activity on them via a multitude of tools…this plugin/tool would sum it all up for you in a series of blunt and to-the-point emails.

Use of Analytics

Google Analytics is your best friend, when it comes to tracking and analytics. Google Analytics is constantly updating, and the service itself provided by the site is free, so if you ever need your social media data analyzed via a third-party tool, this would be the cream of the crop.

Use a Content Hub

A content hub would be an asset to you if you were seeking to have all of your content not only organized in one place, but also organized based on a specific type of information (that way, you can avoid having irrelevant data mixed up with that which would be relevant).

If you are in a situation where you have a massive amount of competition, then you would be best advised to use a content hub to even the playing field. One thing you should NOT do with your website (which a content hub would help) would be to build your blog about your product around average blogs that reiterate the same thing over and over again. A content hub can help you in having a diverse amount of content relating to your product.

What’s Next?

So, now you know plenty about the organization and management of your Internet marketing efforts, and some of the strategies you can utilize to best help you. You also know a vast amount of tools that can help you market your product, set up to sell your product, and even find information about your ads, blogs, or your product itself via social media and other outlets, and even get the stats on them. Just remember what was said before: Comprehend your content, so that your customer base can comprehend you when you discuss your product using said content.

Planning and Executing Your Internet Marketing Strategy

Whether you have a start up brick and mortar business or an online business, you need to use the increasing power of Internet marketing in order to make your products more appealing for your customers and thus, the fun part; creating more sales for your business.

Internet marketing can help you get a boost in sales, organize your company much easier and define a strategy that will help your business grow, so there are lots of benefits that it can provide without asking for too much in return. However, if you do want to get the best out of your Internet marketing strategy, you need to come up with a good, to the point Internet marketing plan that will allow you to get the results you’ve always wanted.

A good Internet marketing strategy should be divided into multiple steps that include planning and executing as well as targets different ideas, then shapes them in such a way so that they will bring the best results. All of these ideas need to be implemented immediately if you want to get the best results out of your Internet marketing endeavors.

Defining the Target Market

In order for your Internet marketing plan to work, the main thing you need to do is to define your customers and learn more about them. Being able to know your customers is a major advantage, because this way, you will have the opportunity to tailor all of your products and services to their needs, and thus attract them to make that much needed purchase from your company.

Knowing your customer is essential; in fact it’s as important as choosing the name for your business or writing the product descriptions.

Defining the customer is quite hard, and you need to find the answers to a number of questions, such as the sex of your customer base, the way they work, if they travel a lot, their age, location, job profile and level of education.

Know The Demographics

These demographics vary depending on the type of products or services that you are currently selling, but the main idea here is that you need to find out as much as possible about your customer, then relate and use the information that you get in order to improve your offerings.

By knowing your customer better, you will know the focus of your Internet marketing plan, and this is an essential thing to do if you want to stand out and generate the most revenue for your business online.

When you find out more about the customers, try to see if they have any expectations or desires that cater to your field of work, as these are also important when it comes to growing your company and delivering the best products, not to mention the fact that Internet marketing plan and execution will be more efficient as well.

The main purpose of knowing your customers is to have a good idea of where to start your Internet marketing plan and figure out the customer base that you need to market to and which marketing platform to use. This makes it much easier to create and place a message that will be efficient and which will connect with the user base.

Where Should You Market Your Business?

Of course, since Internet marketing is performed in a digital manner, you need to tailor your efforts so that they will cater to the needs and web browsing habits of your visitors.

In order to do this you need to figure out where your marketing efforts will be posted. Choosing multiple sites to promote your products and services is a great way to reach multiple customers and test out the market. So what do you choose? Blogging, social media, local marketing, free ads?

Of course, the most important thing is that you will have the opportunity to bring a lot more visibility to your message and this message will be retained by multiple people, which will help generate leads and increase the chance of having a successful business.

Finding multiple sites that will enable you to increase the number of visitors is essential, because this way you will have the option to find a unique and powerful way to reinforce your message.

In order to know the best way to promote your products through Internet marketing, you will need to find sites that cater to your field of work specifically and are relevant to your niche.

Try Multiple Mediums

Social media can work for your site as well, it all comes down to how much you want to invest in the creation of your content and how you want to modify it in order to appeal to your customers. You might also want to try to integrate your ads in newsletters, because this brings an even higher level of exposure.

When you consider a medium for your content, try to find one that brings the best results for some very important factors. First of all, the medium needs to provide a good amount of traffic, as this is crucial for getting a good exposure.

On top of that, search engine marketing and optimization are also important, because these will help your website get a better ranking.

External linking and backlinking is also important, as you do need to have multiple links coming back to your site from other sources. Of course, the quality of the backlinks are extremely important for getting your site to rank well.

Check the messages that are seen in your ads and, of course, try to see if your competition is already using these sites for promotion. Having ads that relate to your field of work or your business is a plus as well.

Using Pay Per Click via Adwords, Facebook or Bing is a good idea if you want to get more exposure for your business. If you’re a beginner, using AdWords will provide you with a good way in regards to finding the best keywords that will work best for your target market as well as finding the best keywords to use. You need to integrate effective and competitive keywords in your marketing endeavors in the best possible way, as this will allow you to get the best results!

Conversion rates are also crucial, and you need to keep an eye on them too. The best way to do that is to create a document where you enter all the places where your product will be sold and then track the number of clicks/sales you get. This way you will be able to see if the Internet marketing plan works well or not. Most of the time, you can use tools like Adwords, Facebook Insights, Google Analytics and HootSuite to measure your site conversion rates and social analytics.

Have a Proper Budget

Having the proper budget is essential for any marketing campaign, but obviously you don’t want to spend too much and go over budget. Usually, you will figure out what budget you need once you get your target market and keywords ready.

Try to define a proper budget limit and avoid overstepping that mark unless it’s fully necessary. A few targeted mediums to promote your products are ok at first; you don’t need more than that to get started. Remember, you can always increase the number of platforms or marketing efforts used if you see that the Internet marketing plan is successful.

Prioritize your marketing efforts in order to get the best possible exposure and add more money to the places where you think you are getting better results. If you use PPC advertising, check out the results after a few weeks in order to see the performance of the chosen keywords and tweak as necessary.

Generating Content

Of course, when you create the content for your website, you need to find out the main benefits of your products and services and place more emphasis on them. People want to know what you want to sell, and you need to bring the benefits of your products right in front of them so they will be irresistible.

Trying to relate your content to the customer is also essential; as this provides you with the best way to make the products sell. One way to relate to the customer is to integrate emotional words in your content in order to make your product easier to relate to and evoke emotion from your prospect.

Promotional Strategies

If you can, try to integrate coupons in your Internet marketing strategy. Coupons and discounts usually help you sell more, and thus you need to use that to your advantage. They also work really well for PPC ads and social media networks. Who doesn’t love a good deal?

The ad text needs to be short and to the point, but when it comes to the visuals, you might want to tailor the ad to a certain holiday, event or discount. If not, create a generalized ad or update that will make you stand out on the market, thanks to beautiful and appealing visuals, and integrate the ad text in it, in the best possible way.

Always Monitor and Track the Results

Even after your marketing content has been created and your content has been published, there’s still a lot of work to do. You will need to track the success of your efforts and see if there are any changes necessary, if there are, you should to make those as soon as possible.

Finding this information is very easy, as all websites can easily be integrated into an analytics tool. It’s recommended to track the results at least once a day for at least two weeks in the beginning, as this is the best and fastest way to identify the performance of your ads. Some will do great, others not so much, so you need to find the underperforming ones and bringing them to fully functioning order or delete them alltogether.

Ways to Execute Your Internet Marketing Plan

One of the best ways to execute your Internet marketing strategy that you have created is to perform search engine marketing and optimization techniques. This requires you to bring your content into multiple search engines.

If Google and other search engines love your content, they will offer you impressive results in the end, not to mention the fact that they offer you a wide range of tools that you can use in order to perform the promotion and make sure you are complying with the guidelines.

Internet marketing execution can also be performed via content marketing strategies. Your content (blogs, press releases, videos, ads etc.) can be placed in numerous mediums on their own, thus bringing even more exposure to your products and this will indeed yield great results

Social media and mobile marketing are also great mediums to use for executing your Internet marketing strategy. These platforms allow you to access most of the Internet consumer population, and you can easily try to bring your ads here for the best exposure and share your new content in order to get more site traffic.

Mobile marketing can bring you text messaging and QR codes, whereas social media brings sharing and numerous other tools, not to mention that it also integrates with analytics well which is a great thing for checking your conversions and traffic metrics!

Go Local!

Don’t forget about local strategies. Using local websites to market your business is very important, and they help you a lot when it comes to promoting your Internet marketing plan, just try to tailor them to the needs and aspirations of the local population if you want to have the best possible results.

When using local marketing techniques, it’s also extremely important to have your business information listed the same on all web properties. IF your address and phone number differ on different sites, Google and other search engines might penalize your site.

Follow Your Plan and Tweak When Necessary

In conclusion, planning and executing a proper Internet marketing strategy plan is quite easy to perform, as long as you follow the guidelines provided above. Both planning and execution are very important, so you need to pay extra care in regards to the way you create and expose your Internet marketing strategies to the online world, as this is the only way to get amazing, tangible results.

Don’t hesitate try something new and unseen before, because ads and impressive strategies will almost always catch up to their audiences. Just tailor your content and strategies to your audience and field of work, and you’ll do a great job, with the sales and visits to your site being increased in no time.

 

Blogging for an Effective Internet Marketing Strategy

For a very long time now, blogging has become one of the best (and fun) forms of marketing to use to connect with users and consumers on a more personal level. Companies and home users alike use blogging to get in touch with people from all over the world and even transform them into customers.

Blogging is a major part of an effective Internet marketing campaign because through using blogs you can create and transfer the ideas and messages of your company, but in order to get the best rewards in this regard, you need to make sure that you create a great blogging strategy. Here are some ways that will help guide you into coming up with a great blogging plan for your business.

Integrating Keywords

One of the most important things when it comes to blog marketing is, of course, the fact that you need to integrate the best keywords, the ones that you plan to use in your Internet marketing strategy. Knowing what keywords to use is essential if you want to get the word out about your products and services, so try to integrate them in as much digital content that your company creates, if possible in all of it.

Keywords are essential because, thanks to them, your readers and customers or even the potential customers can reach you easily, and because of this, they are essential to research, create and use throughout your content. What’s crucial to know about keywords is that they need to be researched and selected properly.

You shouldn’t use keywords that aren’t applicable to your niche and unrelated to your products and services. Make sure you study the competition, use keyword tools and testers and do whatever it takes in order to get some impressive and competitive keywords that will help your content appear in the search results.

Your keywords should appear in the following sections of each blog post:

  • Once in the title
  • Once in the url
  • Once or twice in the content
  • Once in the tags, description and keywords section

If you are using WordPress for your website, there are great plugins like All-in-one-SEO and Yoast that will help guide you in placing your keywords in your content.

Objectives

Blogging is all about having an objective. Casual blogging allows people to connect with others, and business blogging is created to help you connect with customers on a more personal level. However, when it comes to blogging specifically for Internet marketing, you want to showcase the power of your products and include all the digital content that your company is currently offering, as this is great in providing brand consistency and motivation to purchase.

In this particular step, it’s also important for you to see if you want to cater to a niche or figure out how you can appeal to an even broader audience without investing anything else other than the written content.

The content in your blogs can be used as great tools when it comes to making people understand and buy products, so this is why you need to try and tailor your blog to have the same message as your company’s marketing mantra along with having a strong call to action at the end which leads your customer to their next step. (i.e, buy this, try this, download this, learn more here)

Consistency

Blogging regularly is essential if you want to get exposure, and because of this you need to add as much content as possible, as often as possible. However, don’t write a lot of unrelated content on your blog just because you need content, instead try to provide quality over quantity, as this matters greatly for SEO reasons.

People come to your blog because they want you to fulfill a need or solve a problem, and because of this, writing useful and relevant information will often bring you more traffic and quality traffic.

Try to be consistent and add as much content as you possibly can, related to your business, products and services, as this will help to support your blogging plan while also improving the overall image of the company.

Focus

Internet marketing plans always have a focus, and that is exactly what you need to take full advantage of. Instead of adding random blog posts just to fill the blog section, you need to focus on the type of articles you need to publish. Of course, these need to be created according to your Internet marketing strategy in order to successfully promote your products and services.

If you are able to focus on the right keywords and your content consistency plan, you will be able to get the results you deserve and want.

Remember that without a focus and a core idea to include in the blogs, your content will be considered irrelevant by the search engines and highly uninteresting for your readers and customers.

Become an Industry Expert

If you want your Internet marketing strategy to work, you will need to try and become and industry expert. Of course, this is much harder than it sounds, but in the end it’s one of the best things you can do for your business.

In order to do this, you need to answer questions that people in your field of work need answered, or at least provide pointers, tips and other helpful information. The more helpful information you add, the higher your chances of getting great results will be. If you are seen as an industry expert and an authority figure, you will find yourself in a much better position and be able to start creating a loyal customer base.

Bring Value

Your blog needs to continually add value into the life of the person that’s reading it. Your blog needs to be filled with information that the reader will consider valuable; otherwise your company will fail when it comes to using blog content in your Internet marketing strategy.

There needs to be clear benefits that the reader can easily see throughout your blog content and website. Remember that the sole purpose of the blog is to maintain a great connection with the customers, generate new leads and increase your revenue stream, but in order to do that, you will need to provide your readers with something that will make them want to come back often to see your latest released content.

Don’t focus on having a great blog Focus on producing a blog that’s great for your readers. – Brian Clark

Networking and Sharing

Blogging is all about creating and sharing content, so alongside the idea of writing the content, you also have to share it properly. Networking and sharing are two immensely useful ideas that will bring you a wide range of opportunities into the mix. Sharing your content will make your whole Internet marketing strategy come to life, and allow you to get your content circulated in many social networks and search engines.

What makes sharing great is the fact that, thanks to sharing, your blog content will be able to reach people from all over the globe, and that’s certainly helpful when it comes to selling your products and services to a worldwide market.

People in your social networks can help you promote your content as well, because most of the time they are the catalyst of your blog sharing endeavors, so try to engage them and ask them to share your content in order for your blog to get the best possible coverage it can receive.

Show Emotion to the Readers

People want to see the connection that you create with your blogs, so even if your posts are created for your Internet marketing strategy, make the posts feel alive by connecting with the readers problems and show them that you have the perfect solution for all of those tough problems that they encounter.

People always welcome help into their lives, and if you show that you are passionate about what you do, then they will accept this in a much easier manner, which is very important!

Even responding to comments and social messages is a great way to interact and convert the audience from a simple reader into a potential customer, all you need to do is to add the proper information and tools, then respond to any questions that might appear. Passion and respect towards your readers will bring value and respect, something that is undeniable and can propel your business to success!

Know Your Audience

Before you start implementing blogging into your Internet marketing strategy, you need to know your audience. The same audience that you want to buy your product will most likely read your blog, so you have to be extra careful when it comes to talking and interacting with your audience.

Study what they want and need and listen to their needs accordingly, because knowing your audience is one of the best ways to grow your company and make your overall Internet marketing strategy a successful one.

Length of Blog Posts

Blog posts don’t have a set length in place, it’s not about having the longest posts, instead you have to write about the content that you think is valuable to your audience.

Sometimes, a concept can’t be said in only 400 words and you will need to write a longer post, a report or even an eBook. Other times, a short 200-word description, before and after story or even a few images would work really well.

If you decide to write longer posts, make sure you break up the content with subheadings, lists, bullet points and quotes in order to keep the reading flow lighter and easier to read.

Either way, your content needs to be filled with useful information that is genuinely helpful, informative and relevant to what your audience is looking for.

Integrate Other Forms of Content

Adding other forms of content is important if you want your blog to come alive and help explain your valuable information in multiple ways. Usually, a blog is only filled with text, but the more images and videos you have, the higher your chances at engaging your customers will be.

Some types of content that are popular to use in blog posts are:

  • Infographics
  • Videos
  • Social Media Comment Integration
  • Images

Social Media Promotion

Of course, blogs are great and very useful only if people get to see them. This is why you need to promote your blog in the best possible way. Social media works well when it comes to promoting products and services, all you need to do is to write a compelling, keyword loaded, SEO optimized post for your site and encourage people to share it, and your readers will take care of the rest.

The best thing about blog promotion through social media is that the results can be seen very quickly.

Provide Answers

A blog that relates to your Internet marketing strategy needs to demonstrate that the product you want to sell will help solve your client’s questions and problems. Nowadays there are so many products on the market and people are constantly being pulled in multiple directions. The best way to promote a product is to show your prospects that your products and services can be of use to them and that they can come to you for help.

The Perfect Blog Strategy

Here is a list of what you can do with your blog post as soon as you post it to your website.

  • Use a ping service like PingMyUrl or PinGoat to automatically share your blog post with the search engines.
  • Social bookmark your blog post to the top10 social bookmarking sites (StumbleUpon, Digg, Tumblr etc).
  • Share your blog post with your social media followers a few times over the month using different catchy headlines.

In conclusion, as you have read, blogging is an efficient, useful and highly impressive form of marketing that you can use in order to help you promote your products and services.

Creating content and sharing it with the help of a blog is very easy, and this is why we recommend it for any company. Just go ahead and create a blog, follow the tips listed above, then see how great the results of your Internet marketing strategy will be!

Understanding Conversion Analysis

One of the most important things that you need to take into account when you sell products and services online is to see how many people out of those that are visiting your site are actually buying your products; this is called conversion analysis. With the help of conversion analysis, you’ll be able to see exactly how effective your Internet marketing campaign really is, see where you are most profitable, and see areas that need improvement.

Site Impressions

Site impressions are by far one of the most important factors that you need to understand. Impressions can be defined by a measure of the amount of times your ad or content appears in front of a visitor. Your site or ad impression numbers are crucial to know if you want to grow more sales, and these can be directly connected to the traffic sources where your visitors come from. This means that the more traffic you get, the better the results will be, and that definitely says a lot!

In order to get the most impressions that you possibly can, you should try to expand the places where you are currently promoting your products and services. You should try to place your content in locations such as:

  • Blogs
  • Forums
  • Social bookmarking sites
  • Article and press release sites
  • Social media sites and status updates
  • Video descriptions

All of the aforementioned sources are great to use if you’re looking to have good exposure for your website, as all of this content together can lead to a large amount of traffic that will help you increase your conversion rates. With this information, you will be able to successfully track the sources of your revenues and improve the ones that aren’t necessarily performing, as you would expect.

Eye Movement Tracking

Believe it or not, tracking the eye movement on your pages can provide you with valuable information in regards to the images and content that people see first and look for on your site. This makes it easy for you to understand what people are actually looking at and what attracts them when they visit the site.

By tracking where your visitors are looking, you will be able to see what the most popular content is, if your menu placement and layout is working well, and understand what catches your visitor’s eyes first.

There are several types of content that will always manage to catch the attention of people from all over the world, here are a few:

  • Headlines! These are very important because they always entice the users to click to read more and help your visitors stay on your site for a longer amount of time.
  • Call to actions are also great to use in order to get more attention from visitors mainly because they always come in a format that is strong and ‘in your face.’ You can use call to actions in the form of big red buttons, arrows or bold text to tell the viewer what you want them to do next.
  • Images! Yes, images can be very appealing, and they are most of the time a great factor when it comes to getting lots of traffic for your site. Images can include funny memes, comics, charts, and the very popular infographic.
  • Videos work in a similar way to images and do a wonderful job in optimizing your site to make it search engine friendly. They also add a lot of variety for your website, and can help you generate even more exposure and traffic, which will help you increase the efficiency of your business.

Eye tracking and movement is essential if you want to know where the eyes of your customers go on your pages. Through analytics, you can take full advantage of this information and take it to the next level thanks to the tools that are at your disposal.

Google Analytics has click tracking enabled, which is similar to eye tracking movement but only monitors clicks. For more advanced eye tracking tools, you can use Tobii or EyeQuant

Thanks to conversion analysis, you have the opportunity to see if some sections of your home page or site need to be redesigned or not, as a better design might bring you better and more appealing traffic results rather than gathering poor quality traffic.

As you can see, being able to track what your visitors are seeing is crucial when it comes to conversion analysis because you will constantly be able to see what is working and what isn’t on your site and tweak and change things if necessary.

Ease of Navigation

One of the major things that can help you understand why a site converts a lot of traffic or why it doesn’t convert at all is definitely contributed to how easy it is for a user to navigate the site.

Believe it or not, many websites are still very had to navigate and it can be close to impossible to actually find what you’re looking for quickly. Of course, many sites are shifting toward a design that is much easier to navigate and mobile responsive, but this is a process that does take time and not all sites are ready for the financial impact that this would need.

Ease of navigation will always be one of the major impact zones when it comes to analyzing the conversion rates of a site, and because of this you will have to take into account factors like:

  • Banner placement
  • How many ads you have on the site and where
  • The amount of information that you place on the site
  • Phone numbers and ease of finding contact information
  • Video placement
  • Site and image loading speed
  • The amount of page scrolling necessary

Visitor Session Time

Visitor session time is a major criterion when you analyze your conversion rates, because you will be able to have the opportunity to figure out what pages draw the most attention and focus the majority of your Internet marketing strategy on them. Of course, you can customize and optimize the other pages too, but you do have to make sure that you take page priority into account.

Depending on the amount of time a person spends on the site, you will be able to actually measure the efficiency of your site and figure out if there are things that you need to improve or not.

If your visitors are only staying on your site for a few seconds, this will tell you that you may be having problems with your page speed or loading time. Your visitors need to see sites load quickly, or they will move on to the next site.

Visitors that go to your site and leave quickly will also have a negative impact that can be reflected in your bounce rate. A high bounce rate will not make the search engines love your site.

Google Analytics

This is an amazing tool that we have brought up in previous multiple posts. When it comes to checking out the amount of conversions that your site creates, and many other statistics and metrics, Google Analytics is extremely important to have.

It will provide you with the ability to track your traffic based on various criteria. Each one of them can lead you to a better understanding in regards to what your users want from you in order to convert. There are numerous tools included in the dashboard that help you understand where your traffic comes from and how you can improve your numbers.

The information available in the Google Analytics Dashboard includes:

  • Visitors cities and countries
  • Browser that was used to visit your site
  • Service provider
  • Operating system
  • Mobile OS and screen resolution
  • Length of time on site
  • Most popular channels
  • Most popular pages
  • Social statistics from social networks
  • Visitor demographics
  • Click tracking
  • Visitor flow charts

What makes this analytics tool special is that all of the information that you get from your site is in real time, which allows you to see when and how you make conversions. You’re also able to access your analytics history and see where you have improved over time.

Audience Overview

Another important factor to know when you analyze your conversion rates is to know your audience and how they react. Alongside this however, you also need to have the proper set of tools that will allow you to understand who your target audience is, and what they require from you, how you actually generate leads and so on.

This is amazing information to have because it helps you understand (what’s most important) the interests of your audience, as well be able to study the behavior of your audience while also benchmarking the results efficiently. The audience overview tool is essential if you’re looking for in depth information about your conversions.

Conversion Goals

As a website owner, you always need to create and fulfill your conversion goals. Of course, you will need to try and create the conversion goals first, and with a lot of variation it can be hard to determine the right ones.

In order for your Internet marketing strategy to work however you need to come up with some goals that will entice people to visit your site, read your content and convert. Remember, the goals need to be big and they will usually require a lot of hard work to achieve them. Don’t choose the easy way out with simple goals, and instead try to focus on better, simpler goals that will get you where you desire.

E-commerce Conversions

If you want to get more traffic to your E-Commerce site, similar rules that we have mentioned will apply; however when you study E-commerce conversions you will be able to see even more information about your buyers i.e., which person buys your product, for how much and what you can do in order to improve the conversion rate.

Tracking your E-commerce conversions is very important to study because by knowing your numbers and your buyer’s statistics, it will help you understand your customer’s behavior and you’ll be able to successfully react to it.

Other Factors

There are numerous other factors that you need to take into account when it comes to researching and analyzing your conversion rates. The sales funnels plays a major role in the way that your company and website make conversions, so you need to study that in the best possible way.

  • Start with the behavior of your visitors and check out the heat maps (eye tracking and click tracking) of your site in order to see what your customers really like and tailor the experience to their needs. The best way to see how well your site is converting is to check the page history in Analytics and see what entices people to convert. This is an important factors that you will need to improve or upgrade if you’re not seeing great results.
  • See if your visitors enjoy your giveaways or freebies! Currently a lot of sites, maybe even yours provide ‘freebies’ as a great way to get more visitors and sales. Freebies can lead to conversion as they allow your site to reach new audiences. Make sure you track how many people actually get the freebies, how many use them after the download and so on. This gives you a good understanding in regards to how useful your content really is and how fast it converts!

Think About the Future

Conversion analysis is not only about the current situation of your business, but also about the future. Frequent conversion analysis will allow you to study trends, and these trends make it very easy for you to actually find out where to shift your focus in the future.

It can be frustrating but also very rewarding to see your site metrics. Your company needs to have a plan in place to use this information and change strategies when necessary.

Only with the help of professional conversion analysis tools can a site achieve success and great results, so using the aforementioned techniques to help get your business in front of your competition is very important.

Don’t hesitate, and instead of doing the same old things that your competition does, study the market, see where your conversions are coming from and then try to improve them in the best possible way. Innovation and commitment can help you go a long way, so do not hesitate to integrate new techniques into your Internet marketing strategy if you want stunning and quick results!

Top Traffic Building Techniques

All website owners want to get more traffic to their website, as this is the only way to capture the attention of visitors and convert leads into sales. The more traffic your website gets, the more effective your Internet marketing strategy will be.

There are numerous traffic building methods and strategies that you can use in order to promote your website with complete efficiency, and these usually require a lot of attention, research and maintenance. Of course, these are only a few of the techniques that you should use for traffic building, and we will showcase the most important ones during the course of this post.

Advertisements

As expected, placing ads online is one of the best ways to get the fastest results. Although it may be expensive at times, there are numerous methods and sources of advertising to use, and each one of them caters to a different type of marketing plan.

Some ads work well for news sites, others work well for E-Commerce sites and so on. It’s important to test your ads, check your results and see which ads work the best, which ads are performing poorly and which ads need a different headline or copy.

Here are some types of ads you can use for marketing your business.

  • Paid search
  • Social media marketing and advertising
  • Display advertising
  • On-Site advertising

All of these advertising methods are highly sought after mainly because they allow you to pay for displaying the ads and once the set up process is done you can immediately start seeing results.

With the help of social media advertising for example, you have the opportunity to get more exposure for your business in front of targeted users. You could even place an ad for someone to like your fan page, if they like your fan page, you will then be able to market to them over and over again by using your status updates.

On the other hand, paid search campaigns with Adwords can be even more efficient as you are able to target the whole world, (and not just social media users) but it does come with a slightly higher price, which is to be expected because of the amount of competition.

There are several things you can do in order to make sure your ads are effective:

  • Try to integrate multiple keywords, as this will allow people to find your site when they search online. Use long tail and short keywords.
  • Check out your competition! You always need to check out what you are up against. Seeing what the competition does is very important because you will get to know what to avoid and what you should move forward with in order to gain the attention of more and more users.
  • Change what isn’t working. You don’t want to be wasting money paying for ads that aren’t converting. Make sure you are looking at your statistics and conversion rates daily, and pause or delete ineffective ads to save money.

The Social Aspect

Since we live in a social world, in which social media plays a major role, you need to make sure that you produce great content and share it with your fans and followers. Sharing content such as blog posts for example can lead to large amounts of visits and shares if the content is good and worth sharing. Here are some tips to help you market your business and build traffic to your site using social media.

  • Try to use as many social media channels as you can! The more channels you use, the better the exposure you will receive! The most important ones that you shouldn’t leave out are Facebook, Twitter and Google+.
  • Do not copy and paste the messages between social media channels. Although your content might be similar on multiple platforms, you have to make sure that you write appropriate content for each platform – i.e. a 200 character update will look great on Facebook, but not on Twitter as it will get cut off.
  • Post frequency will relate to your business type. When it comes to when to post on social media, you should post 3-5 times a week if you have a small business and more often if your business is larger. Posting frequency also depends on the niche of your business- i.e., if you have a celebrity gossip business or news related business, you should be posting updates as soon as new information happens.

We recommend that you try and tailor your content based on the social media sites that you want to use. Twitter is great for shorter posts no longer than 140 characters, but if you want something that will showcase the power and strength of your products, then you need to go with something such as Google+ or Facebook, as on these sites you don’t have any character limits.

If you are planning to use a lot of images in your updates, it’s recommended that you use social media sites such as Instagram or Pinterest, as these sites are built for image marketing and make it much easier for you to get traffic and shares for your image content.

Headlines

Of course, no matter what type of content you write, headlines play a major role in building traffic. If you write content, then you need to add a headline, but not just any headline will do, you need to make it irresistible and compelling in order to get clicks and traffic flowing to your website.

Headlines are essential because you need to capture the viewer’s attention above all of your competition and all of the other distractions that the Internet can bring.

It would be wise to write multiple headlines and then try to select the one that suits your content and target audience the best. Here are some more tips on writing headlines:

  • Include numbers- i.e. 10 tips to help you___ , 5 ways to ___
  • Include adverbs and fun words – i.e. tricks to___ superb ways to___ stellar tips to___
  • Include intriguing words – i.e. secrets to___ , weird ways to ___

On-Page SEO

Of course, optimizing the content that you write for SEO is essential if you want to get found in the search engines and generate more exposure. Search Engine Optimization can work wonders for a business if you follow the right rules and are patient.

There are a few things that you need to do in order to optimize your webpage for SEO, and these include the following tips:

  • Creating internal links is a practice that’s been around for a long time, yet still manages to be highly efficient. Being able to add some internal links in your blog posts and images will help your site rank higher in the search engines and in turn, get more traffic.
  • Meta descriptions are also highly important when it comes to getting your site ranked in the search engines. You have to optimize the site Meta description in order for the search engine to figure out what it really is about.
  • Add keywords in your description too if you want even better results. You can do this by implementing the All in one SEO plugin or the Yoast plugin if you’re using WordPress. These plugins will help walk you through where to place your keywords and how often.
  • Image alt text is yet another thing that you need to take a look at. It can be hard to figure out at first, but the reality is that with the help of alt tags the images will be better organized within the site and receive much better results in the search engines.
  • Bring the long tail keywords in front when it comes to writing your content. Yes, instead of focusing on creating shorter keywords with a lot of competition, try to focus on long tail keywords. Long tail keywords can include the most popular questions your audience has, or strings of words in 3-8 word lengths.
  • Another great idea if you want to improve the SEO of your site is to start a forum. By adding a forum to your site, you can increase the time that a person spends on your site, not to mention that you can build an entire community.

Submitting Articles

Articles can also contribute to the amount of traffic that goes to your website. By submitting relevant and quality articles to well ranking sites like Ezine, GoArticles, ArticleBase and StreetArticles, you will be able to have your content published on another source that will make your article show up in the search engines. You are also getting a few backlinks to your site, which will also help you show up higher in the search engines and build more traffic to your site.

Article length does have a major impact on the amount of traffic you will receive, and that’s why you need to pay extra attention when it comes to writing and optimizing your text. If you want shareable articles that bring you lots of visitors and an increase in traffic, you need to be certain that you create longer, compelling and comprehensive pieces of written content.

Of course, variation is key if you want to write content often, so try to compliment your articles by adding images, relevant links, quotes and bullet points. Not only will this help with SEO, but it will also bring better visual appeal to the site as well.

Tags & Keywords

If you want to build traffic, you need to tag your content and describe it in as much detail as possible. However, when it comes to tags, there are a few unwritten rules that you need to take into account:

  • Always check the tags for validity, as this is very important if you want the site to be in the search engines and bring you traffic.
  • Additionally, include as many keywords as possible into your content as they are very effective when it comes to search engine optimization. Place them a few times in the content and especially in the title and tags section.
  • Avoid keyword stuffing, because search engines will penalize you and you will get less traffic than you would expect and need. Keyword stuffing means that you are placing the same keywords over and over again to the point where it’s unnatural and obvious that you are trying to overload your content.

Before you even think about writing your content, it’s important to do a fair amount of keyword research so that you can see what you’re up against when it comes to your competition. It will be easier to get ranked for less competitive keywords and using less competitive keywords would be a good place to start. Research the top 10 keywords you plan on implementing into your strategy and save that file for reference when you write all of your content.

Get Referral Traffic

Referral traffic means traffic that has come from other sites other than your own. Word of mouth, social media, directory sites and review sites are great ways to get referral traffic. With social media, your content can get shared worldwide and generate more traffic to your website.

Directory sites can be worldwide too, but they are more meant for local marketing. When submitting your site to directory sites, be sure you have the same address and phone number listed in all directory sites. If there is inconsistency with your business name, address and phone number, Google might see this as a red flag.

Review sites are also great sites to use in order to build loads of traffic to your site, as they are one of the best ways for potential customers to read what others think about your products and services.

In conclusion, every Internet marketing strategy requires you to get a lot of traffic in order to receive sales and a return on your investment. The strategies mentioned above are essential to use if you want to get great exposure. It will take time to build steady traffic but with enough time and research invested in your traffic building techniques, you will be able to capture the true power of all of these different types of marketing techniques and make your Internet marketing plan a true success!