US Best Social Media Marketing Plan

SEM_planThere is no hard and fast rule to successful marketing just constant evolution. We have evolved from the age of TV and radio to the internet. Now it is all about finding the right formula for your concoction that is your business. Just like the people who are online right now socializing on the leading networks, the core essentials of your marketing plan too will be diverse. No matter what business you run or in which state you are in the whole of US, your audience’s attention is what you’re viewing for and hoping to target before your biggest competitor does.

There is no such thing as the best social media marketing plan much like there is no pill for the common cold. But there is a catch here. While we know that there’s no one size that fits all, social media marketing though can as a whole fit well into your marketing plan. The strategies and techniques can and will be diverse as pointed out earlier. And while getting started with it is something that you will find relatively easy and straightforward, it is the part that entails knowing how to launch, run and optimize it that is critical. Whether it is a brand new launch or a simple optimization of an ongoing initiative, you can maximise your FaceBook likes and/or Twitter comments and user engagement for an increased ROI.

Social Landing Page

Sites such as FaceBook give you an opportunity to make your funnel strain out all the marketing leads and convert them into sales leads easily. For that you need to make an impressive landing page of your website that will be linked to the Call to Action page on your FaceBook profile.

In case you are not able to do that or think that gathering more visitors this way is not paying off well, you can always employ the use of certain PPC and social media advertising formats. They allow marketers to bypass landing pages entirely by using for instance the Facebook “Call” button. You’ll find this powerful feature in your ad. It allows mobile users to call your business directly with a simple click on your social media page ad with no landing pages or load times whatsoever.

Loving Life and ‘Life Events’
These sites make it possible for you to target the right people at the right time. It is incredibly important and effective and surprisingly simple when it comes to doing it through social media channels. The birthdays, the baby showers, the anniversaries, the first tooth and the list goes on; these all are “Life Events.” From landing a dream job to your ex getting married to a douche bag from business school, everything counts and this is what you as a marketer needs to focus on.

If you have a toddler clothing line for instance and also happen to keep supplies such as pacifiers and cribs then you better make sure that all that is conveyed to the new clueless mother online. Not only can you target audiences based on these events, but you can even specify the time period after which your ads will start attracting business from the most relevant audiences. Another very suitable example could be of a pregnancy announcement that would eventually lead to a baby shower and if you are able to cater to a group of hungry ladies, then wait for the right time and you will probably have their account and contact details from other would be mothers as well.

Gorgeous Ads That Grab Attention
Your social media marketing plan is incompetent if you are not able to provide a seamless and appealing visual experience to your users. Your potential clients come online not just to be informed but to be delighted in general. Your ad doesn’t have to be the one that exemplifies best web and online promotion practices but rather something that conveys your message through a well-designed and clever ad.

It is absolutely crucial that your ad is creative, intuitive, well-designed, aesthetic and seamless from beginning to end. This also implies that your website’s landing page should coincide with your ads perfectly. You should not only take into consideration the design and look and feel but the overall tone of the message as well.

Building a Community for Growth
Building communities is a clever move and if they are around actionable hash-tags, even better. Experts believe hash-tags to be far more useful for a marketer. They not only serve as a means of helping your users find relevant content but can also be used to build a loyal base for your brand.

Building a community across various platforms is easier as the hash-tags can be used seamlessly across several social media platforms for the benefit of your business. This allows you to link your various social media marketing campaigns across those varied platforms all the while ensuring a great user experience, regardless of where the user is interacting with your brand.

Focusing On Business Objectives
Never ever forget your business objectives and if you can structure your social media marketing account and efforts around them, even better. Any well experienced social media advertiser would advise you to launch a campaign only when you have a suitably structured social account.

Your account and business profile will be about your goals that you want to accomplish through all these efforts. You are responsible for overcoming a messy and disorganized account. Simplify it and clearly state your purpose in order to make it easy to optimize.

For instance, FaceBook ad campaigns offer many options such as “Promote your Page” or “Reach people near your business,” etc. No matter how you choose to structure your particular advertising campaign, your objectives should be outlined in detail before you launch any campaign.

Narrowing Down Your Target Market
Your social media marketing plan will be the most effective if it is able to target your relevant audience. This will boost user engagement and reduce costs. Let’s take for instance Twitter and its feeds, how do you actually go about improving them? The trick here is to focus on increasing user engagement by narrowing your focus to the users that are most likely to get affected by the discussion or react to the relevance of it.

You have to keep your proverbial net rather narrower to achieve higher user engagement rates with your every tweet. A higher engagement rate ensures that whatever you pay for all your great performing ads is justified. For instance, if you are targeting a local audience, let’s say a particular town anywhere in the US, you are more likely to benefit from tweeting about to the residents that live close by and not the ones that live in another state. This is what Twitter’s geo-targeting function does for you.

Don’t be disheartened if you didn’t know of all this before. Don’t be intimated by it either though it was just a glimpse of what all you can and should do with social media at your disposal. Take it as a learning curve because like I said earlier, there is no hard and fast rule here just constant evolution.