Social Media Success Strategy

The world and everyone in it is online. Even a brand’s website and blogs find spot here. We are all children of the internet. We have become dependent and addicted to it. Everybody around us is more into their smart phones and laptops than in the person sitting next to them. Well, that is a topic of discussion for some other day perhaps. Internet is one of the most important marketing tools now. So, how is your online marketing department faring these days? Do you have any new insights regarding your competitor’s promotion tactics? Or do you think that you are better off without any? Do you think that all of it is more hyped than is actually important? Think again.

Times have changed and you are not an intern anymore but someone who occupies a coveted position in an ambitious company that aims to grow by the second. Today is not the time when brands could say random things in front of people and get away with it. This is the time of social media overflow. We are surrounded by people that practice freedom of speech via words and imagery through FaceBook, Twitter, Instagram, Tumbler and what not. Yes, social media marketing is growing and has given a great playground to brands like yours to have some fun while gathering enough attention.

To make your presence felt on these platforms, you need to have a social media marketing strategy in place. It has been able to deliver real results and measurable impact on many businesses online. When planning for a great social media marketing campaign, you need to ensure that it contributes to the greater objectives of your brand and business.

Setting goals just comes naturally to you when you are running a business. They are a staple of all your marketing strategies as well and therefore social media is no exception. Of course, with so much at stake here, you want to make sure that these goals are determined well in time and keeping in mind your purpose for going social. For instance, you can look into the traffic that your website is attracting. If you think that it has declined over a period of time or isn’t as much as it should be or could be, then designing a social media marketing plan around this objective is the wise thing to do. Vanilla isn’t it? You enter the social media scenario simply to solve a purpose and then move on to the next in line which could be inviting your users to write their opinions on your webpage or join an online discussion community or visit the local mall for the special screening of a short movie that introduces your new logo. It could be absolutely anything you want.

Customer retention in times like these poses a real challenge. Having an intelligent social media marketing strategy can help you do just that. Well, if you go by what The Chartered Institute of Marketing has to say, then understand that acquiring a new customer would cost you 4 to 10 times more than what it would to retain a loyal customer. That is why you need to focus on retaining the loyal ones and social media is one way to keep them glued to your brand. Social platforms offer us so much in this regard. They help us keep our returning customers around by enabling us to communicate with and engage them.

Having a good social relationship with your customers has become a must if you want to retain them for longer. It just translates into a better understanding of your business model, and positively impacts your image in the mind of the user as an industry expert. Their perception of you depends highly on your socializing capabilities and empathy that you display towards them. That in turn helps you build a strong offline relationship and results in a stable brand loyalty.

Exceptional customer service is another factor that can be considered while designing a social media marketing strategy for your business. For all those businesses that find it difficult to assess what their clients and customers expect from them, this could be the solution to all their woes. Nowadays, people turn to social media for everything and I am not joking about it. You find entertainment and something of value on those sites that never fail to engage them. Similarly you can make your business a source of something that not only has value but an entertainment quotient to it as well. Therefore, it becomes important for you to monitor their activities and behaviour so that you can understand their expectations better. Gaining an insight into the needs and preferences of your customers enables you to be ready to help them on any social channel that they access. No matter through what platform they contact you, your social media team will always be armed with the information, materials, statistics, education and authority that will make you respond to customer questions like an industry expert should.

All this is focused on one ultimate goal. That goal is to make your brand stronger. How do you do that? Through the various social media platforms that allow you to reach out to a much broader audience. You are not only advertising and promoting your brand online but honing and perfecting the art of conveying what you have to say. Everybody has something to say indeed but then the messages that do get across faster and with more flair are the ones that garner results.

What makes them so different? If you look closely, you will find that they say exactly what you meant to but with a distinct approach. It takes brain power, patience and time. If you want to create authentic and longer lasting awareness for your brand you should avoid throttling your potential customers with a slew of promotional emails and messages. Rules of dating apply here too. You don’t want to come across as needy. Not ever. Period. Instead, you need to shift the focus from quantity to quality of messages. Start creating content that is interesting from top to bottom and holds relevance with your customers. By adding meaning to your advertisements, promotional content, demos and pictures you can attract more and more users to your business.

Having a strong brand personality comes through effective use of words, phrases and images. One thing that lets you use them to your advantage is your choice of social media channels. It is not just about determining the most relevant hash-tags but how to put them to use for your benefit. It is not just trying to become an industry influencer but engaging with actual expert figures in the business to add authority to your content. Yes, you have been given a chance to engage with everyone that matters so tap into this resource and extend your brand awareness beyond what you thought was possible.