3 Ways to Supercharge Your Social Media Marketing Strategy

In order to have a great and successful Internet marketing strategy you need to implement an effective social media marketing plan of action. Social media is everywhere, real estate signs, on vehicles, TV, street signs, radio ads and absolutely everywhere online. If you want your business to have a strong online marketing presence then you absolutely need to have a great social media marketing strategy.

Social media marketing is extremely beneficial for you to use in order to build your brand, generate a following and – what you care about most – to help close more sales and improve your ROI.

1. Building Your Brand

When you set up your social media marketing campaigns, remember that they should be consistent with your website and other marketing materials. Use the same colors, logos, images and design of your website when choosing your page layouts, cover images and profile photos. It’s important that when your clients visit your social media sites, they will remember your brand image and what your company stands for across all of your marketing platforms.

Some great social networking platforms to use for your social media marketing strategy are: Twitter, a Facebook business page and a Google+ business page. There are many other social networking sites that you can use but these three are the biggest one

2. Generate a Loyal Following

It’s also important for your Internet marketing strategy that you generate followers and fans to your social media profiles and pages. Followers and fans are the people that visit your social media sites, or website and ‘like your page’ or subscribe to your updates. Every time you post something new to your social media sites, your fans and followers will be able to see your new content instantly.

When you develop a large and loyal following, there will be more interest in the content that you post, and by getting more visits to your content, it will help with getting more traffic to your website.Some ways that you can do this are to use engaging updates and call-to-actions like: images, contests, questions and polls.

When it comes to generating a following, you need to make sure you are providing benefits to your followers and fans, otherwise, you might lose those followers to your competition, and we certainly don’t want that to happen!

There are also some other ways to build your fan page without using social media at all. Place your social media links in your email signatures, place a widget on your website and also have your links on your business cards. The more places your visitors see your social sites, the more likely they will be to actually go and visit those pages and see what it is that you have to offer.

3. Close More Sales

Once you have built your brand and generated a loyal following, it’s time to start closing more sales. Closing sales by using social media marketing will not happen overnight or directly. There are proper steps to take in order to get your visitors to like and trust you. You will need to prove yourself as an expert in your industry to your social media followers.

When your viewers know, like and trust you, they will be more likely to come to your site for advice and purchase products and services from your business.

Some ways to show your expertise are to post common Q & A posts to your website and share them with your fans. Another way would be to create short videos that answer common questions. If your fans can put a face to your brand, they will start to consider you as an expert and be more likely to come to you and your site for help. If you continue to provide great quality and relevant content for your fans, they will keep coming back to you and won’t need to look elsewhere for advice or help.

Another great way to close more sales is to add a call-to-action at the end of your blog posts, or videos. Your viewers want to know what to do next so tell them. Invite them back to your website for more great content, tell them to check out your latest promotion, offer them another free video or simply ask them to like and share the video they just watched.

When planning your social media marketing strategy, make sure you keep these 3 tactics in mind. Build your brand, generate a loyal following and in turn, you will close more sales. Social media marketing is a fun and great way to be everywhere online and help your business grow excessively.