Beginner Blogging Concepts

Does your business need a blog? The answer is an adamant yes. In fact, blogging is considered to be an integral part of online marketing. That’s because it accomplishes more than just one thing:

  • If it is SEO friendly, it will actually help you rise in search engine ranks.
  • It will bring more traffic to your website.
  • It will allow the readers to feel more connected to your business.

So, as you can imagine, a blog is a definite must. If you want to ensure you have the most Internet marketing power possible, you will need to get to blogging today. Of course, the only way for a blog to work for you is if it is written properly. For that reason, let’s go over some beginner blog concepts that will help you start out on the right track.

Connect, Connect, Connect

One of the many purposes of a blog is a way to connect with your customers or potentials. Connections aren’t built just through talking at someone. Instead, they are built when you talk with them. It’s important that you understand the difference and use your words in the proper manner.

Make sure you write things that interact with your readers, like:

  • Use the blog to answer questions you have already received
  • Ask questions of the readers and get feedback from them
  • Give them specific details about a new product or service

Essentially, you want the blog to actually be of use to the people who read it so that you can connect with them on a more personal level.

Always Tell the Truth

It’s easy to think you could use a blog to “make your business look better”, but if readers find out that you are fudging the truth or overinflating details, then you will lose reputation points. People will wonder what else you may be lying about. So, above all else, always make sure everything you say when you are blogging is the truth, whether it is about your company, products you offer, or a different company. The truth really does count.

Know How to Use SEO

Sometimes, people get carried away with SEO, or search engine optimization. You probably already know it is important, but you may not know how to use it properly in your blog. If you stuff a 500 word article with keywords in every single sentence, you will actually damage your reputation with search engines like Google. That’s because these search engines have gotten smart enough to notice keyword stuffing and other techniques of similar manner. So, here are some golden rules of SEO:

  • Always provide quality, well-written and helpful content. Search engines can recognize this.
  • Use the keywords, but in the right way. Most people recommend sticking with using the keyword about 1% of the time in content. So, for a 500 word article, that would be five times.
  • Research your keywords. Google actually provides a tool you can use to find out what words people are searching the most. This will help you find the keywords that will work the best for you.
  • Avoid so-called “blackhat” or underhanded methods of SEO, like keyword stuffing or hiding keywords in the page. They will get you in trouble with the search engines and destroy your reputation as a business at the same time.

Blogging has a lot of power in the online world, and if you regularly provide quality content, you will drive more traffic to your website, convert more readers to customers, and build a better reputation among your current clients. Just make sure you follow these concepts, including knowing what to blog, building the right kind of reputation, and using SEO in the best possible way.