Content Management System for Marketers

cmsThe written word: of what value is it to you after all? The power of your website lies in the written word and its content,. How do you go about it? You simply employ the modern day tools.

A content management system or CMS as we choose to call it often a web application that facilitates adding, editing and managing the content on a website for non-technical users. When it comes to selecting the right content management system nobody wants bad things to happen to their business. It is always advised to choose it sooner then later. A carefully selected Web CMS platform will ensure that the most difficult tasks are simplified in a matter of days. But coming to the one that suits your business needs is important and very decisive in many ways. Let’s understand the ways to go about it.

As a serious CMS buyer you should be looking for a vendor that is capable of building a mutual relationship with you. He should be able to provide you with support and this may include basic product patches and services like hosting, web development, user mentoring, strategic guidance, etc. He should be able to convey his vision to you well enough to function with you on the same wavelength. The way he sees the market and opportunities for your product will determine its roadmap to success. If you are well aligned with the vendor, then the product is destined to grow. As a prospective buyer you are bound to come across cultural differences along with the technological ones. Therefore it’s a good idea to evaluate your vendor’s professional services and work culture beforehand.

Be clear of what you aim to do with your content. You should be well aware of your own strategies before you think of investing in any content management software or system that your marketers can put to use. A strategy does not merely imply a checklist of do’s and don’ts or features and functions. It means to paint a holistic picture of your overall information management practice and specific business goals. You just cannot approach the CMS selection process without having done a thorough research of the market. As a corporate head or a potential buyer you are expected to have some knowledge of the subject at hand. Being educated about different tools and their operations and drawbacks puts you in a better position to decide upon this investment in technology.

A few steps that you can take to ensure that you are able to grab the right product for efficient content management system:

  • What is the most relevant technology for your business
  • State a clear budget for all your operations
  • Define business functionality of the system
  • Decide on the level of proximity with your partners

For all those out there who are wondering what possible benefits their business could derive out of a content management system, have a look here:

Not Only For A Geek

Not everyone in the room is as well versed with the latest gadgets as you are. So for all the users that struggle with technology, the basic CMS functions are a heaven-sent. From writing and editing to publishing content, to adding media and links, everything can be understood without having to go through a formal training.

Not Only For You

There are many people that are involved in your business and they all have valuable inputs to your decision making and website as well. From your product page designers to your blog post writers; everyone should have publishing permissions for constant consumer support and marketing.

 Not Only For Marketing

Having an effective content management system in place ensures that your website is maintained. When you need to change something or add or remove something, the underlying architecture more or less remains the same. This makes adding different functionalities possible and it may also keep on updating automatically.

 Not Only For SEO

This is an obvious thing that search engine optimization has to be there but there is content that is seasonal and occasional. Some businesses go out of the way to incorporate their SEO strategies into festive offers and celebratory or promotional content. For instance, if you have a Thanksgiving or Christmas campaign in place, a clever CMS would enable you to replace that existing content with newer and fresher posts without a single glitch or hiccup at the change of season.

Not Just For Your Marketers

With a strategically put CMS, you are in control. And this is probably the biggest advantage of it. You don’t have to rely on an expert or an external vendor given the simple and effective tools that are at your disposal. It is easy to use and delivers results.

And ultimately you want a content management system that does everything to fulfill your business requirements and is obviously easy to use. Now, you don’t want to call upon the vendor’s staff every time you have a problem while uploading or downloading a file or document. You need to take steps to evaluate Web CMS software for functionality. You need to make sure that the features are suitable and usable. Though it takes time, but it’s worth your while. The last thing that you want to do is waste your time, money, energy and resources on getting friendly with the wrong product.

Top Ways to Have an Effective Content Management Strategy

The very core of your Internet marketing plan should focus heavily on strategizing your content and the management of it proficiently. One of the first things you should know before reading any further is that you should fully comprehend your content.

When it comes down to managing your content, you should know where your clients are frequenting for their info, which is where you should be too (the Internet tends to be the most commonly used place nowadays for obtaining information).

You should also be extremely aware of your own product (in case you have people handling it for you) so that you can be right in the thick of it with your customers, answering questions and taking names and product orders.

Have A Plan for Promotion

A really good place to get your product out there is via blogs as using blog posts can provide you with the opportunity to bond with your potential customers, and draw them into your product.

One of the best places to promote your products, are social networking sites. On these sites, you can connect and get closer to your target audience and push your product on them in a much more personal way, by catering directly to the audience, as opposed to creating a broad, general, all-encompassing advertisement.

If you have a website, one helpful thing to have would be product reviews. Ask buyers of your product to leave a review on your website to say whether or not your product was good and/or helpful.

When it comes down to it, you can also make use of email campaigns to boost the product’s popularity by a sufficient amount…but make sure you give the people who get your email something to entice them, such as minor spoilers and information about your product.

If you put feelers out and feel your customers out and understand what they want, and give it to them…you can also gain loyalty from your customers, and this loyalty can be the make-it-or-break-it factor when it comes to your business.

But with all of these blog posts, product reviews, social status updates, email campaigns, it’s hard to keep track of all of your content and make sure that your posting consistently. Here are some ways to help you manage your content in order to have an effective internet marketing plan.

Map Out a Plan for the Management of Your Content

At the end of the day, you need a timeline. A special plugin compatible with WordPress would be a good example to help you create a timeline.

WP Project Manager is a WordPress-compatible plugin that is extremely useful when it comes to organizing your content, and it can easily be amalgamated with scripts, videos, flash animation, etc. A strong code, and friendly functions make things quite easy for you. What you do with a content timeline is the following: You can take any of your content; you can organize it by the content’s date, organize a call function, and once all that is done, you are fully prepared and well-managed!

When it comes to timelines, you can also edit them and tweak them to your best interests and you can execute them on a per-week or per-month basis through the use of a special content plan.

Top Social Media Tools That Will Also Add Value to Your Content Management Strategy

Regarding tools that can be used for social media, there are a very large amount of them, and these are just a few of them that can help you, depending on what your product and content is.

There are various tools that one can use in relation to social media that will greatly benefit you, and one of them is Buffer, which allows you to schedule certain times of day to post to your social media site, and you can schedule for the prime time of day, when your post would be read the most.

Disqus is a unique plugin that websites (including yours) may use to allow people to comment on certain posts or articles on that website (basically Facebook on a much smaller scale). So, if you have a website that you are promoting your product on and are managing your content on, Disqus may be a nice opportunity to allow your potential and existing customers to talk with each other, as any comments made allow for replies to be made on the comments.

WWSGD is a fanciful plugin that has caught the eyes of many, as when you make a post on any social media site, it permits you the opportunity to leave a tiny little mini-message at the beginning or the end of your post, and in that message, you can ask your customers (and whoever reads the post) to subscribe to what is called your RSS Feed. You can also leave one of these mini-messages for first-timers seeing your post, and you can leave a totally different message for anyone who is visiting you more than once.

All-in-One SEO Pack is yet another special tool that gives you the ability to completely optimize your posts and website content. Doing this can really bring you up in the rankings! To boot, you can be very specific about certain things, including the title of your page, a description of it, and you can even add keywords for it. This tool is certainly not something you should dismiss without a second glance.

HootSuite is another user-friendly social media platform that will allow you to manage multiple accounts in one space. You can measure your social stats, schedule tweets and updates and make sure your not missing anything in all of your social networking accounts.

Even Flickr has an advanced search engine that you can use at any time, free of charge, to search their database of photos for ones that were made under a Creative Commons license, which would allow you to use them in blog posts, and other locations where you would not have to worry about copyrights.

Shutterstock is a resourceful place where you can find stock photos at fairly inexpensive prices. So, if you are in the market for stock photography for your website content or even your product itself (a background to set against your product), then this would be the ideal spot for you to visit, even if it was just to browse.

If you are a user of an Apple computer, like the iMac, then you may have noticed that even they have their creative limits, and sometimes you may struggle to find the application you need to help give your product or your content that little extra oomph. Through the use of Skitch, you will have the ability to grab your images and even crop them. The cherry on the icing on the cake is that Skitch is absolutely free. So, if you ever needed an image cropper for your Mac computer, you could look at investing not your money, but merely some of your time, into this application.

bit.ly URLs are a trendy URL type that are also very helpful. If you were to, say, add a ‘+’ at the end of a bit.ly URL, you will have VIP access to exactly who has viewed your website, and when. If you truly have a competitive streak in your soul, this is a great plugin you can download, as it can help you size up your competition, or simply see how far you’ve jumped forward or backwards in terms of web traffic over the past week.

Swix is a sort of ‘dashboard’ kind of program that, if you were to truly extoll its virtues, would give you a complete rundown of all of the details of your key social media sites, such as how much traffic you’re getting to your blog, how many hits your YouTube videos (if any) would have, and how many Facebook followers your blog posts and yourself have.

Authority Labs is one of the more widely-used platform that allows you to get a really good idea of where you are in the rankings by literally showing you what number you are. If you’re on Page 2 of a Google search made on something similar to your product, and you’re the fourth down on that page, then Authority Labs would show you your number (whether it be #3, #30, or #300 (hopefully not #300)).

TubeMogul is an interestingly little platform that would be a dream for you if you wanted to promote your product or your content through the use of video. If you think to yourself that it would take just too darn long to post your video to YouTube, Dailymotion, etc., then TubeMogul can step in and post your video to all of these sites for you, provided you have an account with each, though. You will get stats on each video posted to each site so you will be able to compare how many people watched your video on YouTube Vs. how many people watched your video on Vimeo, and even the average viewing time of all of the people on a respective site, and so much more.

SlideShare is one of the most powerful plugins of them all, if you were seeking to grow your product and expand your content management through the use of a PowerPoint-style presentation. SlideShare literally is a sort of Dropbox for presentations (Dropbox being another good social media plugin that you can share virtually anything with anyone through…but only the first 2 GB of information is free), and through Slideshare, you would be able to garner a massive amount of views of your presentation as opposed to doling it out to various media sites manually.

Flowtown is immensely useful to you if you are interested in finding out just which social media sites your customer base is attached to. This is done through the use of the email addresses of your customers, and Flowtown helps determine which social media sites each person uses on a regular basis. If you need to segregate your audience based on which social media outlet they use (so you can do more advertising on the social media site with the most of your customers), then this would be an utterly bombastic tool for you to utilize.

NutShellMail is a very handy-dandy tool if you want all of your information about your social media activity handed to you on a silver platter, so to speak. If you really do not want to do the legwork involved in finding all of your social media sites and locate your activity on them via a multitude of tools…this plugin/tool would sum it all up for you in a series of blunt and to-the-point emails.

Use of Analytics

Google Analytics is your best friend, when it comes to tracking and analytics. Google Analytics is constantly updating, and the service itself provided by the site is free, so if you ever need your social media data analyzed via a third-party tool, this would be the cream of the crop.

Use a Content Hub

A content hub would be an asset to you if you were seeking to have all of your content not only organized in one place, but also organized based on a specific type of information (that way, you can avoid having irrelevant data mixed up with that which would be relevant).

If you are in a situation where you have a massive amount of competition, then you would be best advised to use a content hub to even the playing field. One thing you should NOT do with your website (which a content hub would help) would be to build your blog about your product around average blogs that reiterate the same thing over and over again. A content hub can help you in having a diverse amount of content relating to your product.

What’s Next?

So, now you know plenty about the organization and management of your Internet marketing efforts, and some of the strategies you can utilize to best help you. You also know a vast amount of tools that can help you market your product, set up to sell your product, and even find information about your ads, blogs, or your product itself via social media and other outlets, and even get the stats on them. Just remember what was said before: Comprehend your content, so that your customer base can comprehend you when you discuss your product using said content.

Content Management

Content Management System for marketeers

Help! I am not good at managing new things! That’s a common concern of business owners who are attempting to break into the Internet marketing world. It’s definitely a new concept, and it is one that can be overwhelming or scary. If you aren’t careful, marketing can get out of hand too.

Don’t worry though. Here, we will discuss various ways you can make your marketing management plan work better. Before you get overwhelmed with the idea of managing your own company’s marketing tactics, make use of these tips so that you can keep everything in order and you can ensure you are making productive decisions.

Consider Management Software

When you are handling several marketing tactics at once, it can be easy to let something slip through the cracks, but software can help you with this. There are online and downloadable tools that will do specific jobs, and make your life much easier. If you wish, you can choose from management software that will:

  • Check traffic, conversions and other website statistics
  • Keep a list of email subscribers and send out emails for you
  • Help you keep track of your social media marketing

That’s just the beginning too. So, it is important for any business owner to consider software before trying to handle everything on their own.

Know Your Budget

One of the biggest ways to let marketing plans get out of hand would be to not have a budget or not follow it strictly. You have to know your budget inside and out, upside down and right side up, and everything in between. On the same note, you need to set a realistic budget. It will be impossible to follow something that is so constricting it doesn’t allow you to do anything to market your business. So, for proper management of your marketing endeavors:

  • Sit down, take the time to go over your marketing plans, and set a budget. Choose something that will actually give you enough room to market properly, but that also fits in with your business finances.
  • Ensure you have plans on how you will use that budget.
  • Always, always, follow the budget.

Let’s say you are getting ready for a new marketing campaign on something like YouTube. You know this will cost a little money to get a video that looks good and will draw in customers. When you look at your budget, you realize you have enough money, as long as you stay within certain parameters. Then, you get blinded by all the options for a flashy video. You end up hiring a graphic designer you can’t really afford, a video producer that you definitely can’t afford, and even actors that didn’t fit anywhere in the budget.

As a result, you blow your marketing budget out of the water. Now, you have spent too much money and you have to hope that your video turns a profit. But, what if it doesn’t? It simply isn’t worth the risk, so a big part of your job is to know your budget and to follow it no matter what.

Find Ways to Prioritize

When you have so many different options to market your business, it’s easy to start throwing your time and money at too many of them. That will keep you scattered, overwhelmed, and probably overextended. That’s a good way to overextend your budget too. Any good marketing management tactic will include prioritization. You need to determine what marketing plans have been working and which ones have the best chance of converting more customers.

Then, when you have this information, you can come up with a list of priorities so that you know what needs to be focused on first and what deserves the majority of your attention. This will keep you on track.

Marketing management can be overwhelming, but following these tips can help extensively. Just make sure you prioritize, set a budget and follow it, and consider software to help you keep track of things.