High Impact Website Conversion Strategies

funnelIt is all about attracting your customers to your brand and this is what we are here to do. Businesses are for the customers and by the customers and so it won’t be completely wrong to say that the customer is the “King.” Prosperity is where the “King” is and you always want to prosper. For that what you need to do is keep the “Kings” coming for more.

This is what defines a great website conversion strategy. It is nothing but a reason that you give your clients to visit your website and then keep visiting it again and again until they become your returning customers and then spread the word perhaps. You are in need for constantly updating and upgrading your efforts and tools if you want your conversion to show great results. There is no easy way out of it but the following 4 strategies are some good examples that you can use in your business for the same effect. They are not exactly the only or the most supreme ideas that ever crossed mortal minds but they will indeed prove helpful in positively impacting on your website’s conversion rate.

Aim of Your Website
What are you doing here? This is the most important question that you need to ask yourself and probably your website too. The answer to this question is hidden in your website’s primary aim. So determine in time what the main goal for your website is and from there you can move on to other things rather smoothly. Understand what you would have your website visitor doing upon visiting it.

Do you want to sell more products? Do want them to subscribe to your maintenance services? Do you want them to enroll for your monthly newsletter? It could be absolutely anything and so, before you can even think about starting to improve your website’s conversion rate, this is something that you must look into. So don’t sit and waste anymore time delaying in identifying what the primary goal of your website should be. The main ‘conversion’ action will happen only when you are sure as to what you want your website visitor to do.

Call to Action? There it is
Never forget to remind your customers of what exactly they are there to do. You want to make sure that your customer is never left with a moment to contemplate leaving the website without clicking on the call to action link. So, formulate and utilize a clear call-to-action strategy. This is the step that you take after you have identified the primary aim of your website.

Every page, every part and probably the footer of the website too should have this call to action link that would lead the visitor to a simple sign up page or a subscription page that would make them your returning clients. So you need to make sure that you further this process with every single click of the visitor. Every page or link that they visit should take them one step closer to signing up with you. It is quite simple really because all you have to do is add an appealing and attractive call-to-action link throughout your website. This is like asking the visitor to actually take an action now that he or she has had ample time to visit every nook and corner of the website.

For instance, if you are looking for more subscribers for your website’s newsletter, your visitor would only want to or rather could subscribe to it if only you include hyper-links, tabs and banners throughout your website. Yes, these areas with the text ‘click here” written on them are very useful for getting you a newsletter subscriber or a potential qualifying marketing or sales lead. With these links spread out and readily available to the visitor across the website they don’t have to go back or search for the pages ahead to get enrolled or sign up. So, this is all about making it easy for the visitor to connect with you and eventually become a loyal consumer.

Simplify the Sign Up
Not many of us understand the importance of simplicity. It is due to this very reason that you get ample traffic but none of them gets actually convert. For your conversion to happen and become successful you have to make sure that it is amazingly easy for your website visitor to take the plunge. Yes, the action that you desire out of them is kind of a plunge for them and if you have got your prospects loitering about on your website, now is the time to convert them. This is a function that you are going to adopt so as to simplify the process of signing up or taking the desired action for the visitor. This can be done by clicking the call to hyper link that you were clever enough to provide on every single page.

This is the general rule of thumb that when you ask them for more and more information about themselves, you are basically asking your website visitor to take more actions as they move along the way. So by the time they are done introducing themselves to your website, more than half the job is done and all that is left is signing up with just a click. The entire process that is explained here should make you a winner among your peer websites with the most number of call to actions registered and honestly shouldn’t really be that difficult since you are making them sign up as they browse through.
It is very important to improve your offer. When you are asked by your website visitor that what all you keep with you that makes you different from others, what exactly do you have to say? It can’t just be a better price for the same product that is available with the previous seller. For any customer to be able to take an action on your website, the ‘offering’ has to be great. This has to mean something of perceived value to them. It could be free consultation, informative blogs or articles, or a weekly or monthly newsletter subscription or even a retail saving of 30% on any of your products or service or a free gift for a lifetime membership. Like I said, t could be absolutely anything. So, this was a little something that we had on our plate today and felt like sharing. Stay tuned for more fun marketing insights.

Analyze Website Conversions & Boost Traffic for Your Business

Results

We all seek them, be it at the end of the year or mid-term. Holding your son’s report card at the annual parent teacher meet is definitely not the ideal way that you want to spend the rest of the day; especially when he scored a coveted B- in Math. He surely deserves a treat and so do you for all the hard work that finally paid off. So get back in the car and let’s go for a long drive along the coastline with his favorite KFC bucket. Doesn’t it feel nice to have something to show for all that midnight oil that you two burned for weeks prepping for the paper? Same thing applies to your business site as well.

A Report Card Of Sorts You Say?

Yes, website conversion analysis is something of a report card that tells whether your business has been doing well or not.

When you come to doing this in practicality, just having increased traffic to your website is not enough. What you want to be sure of is that your visitors have enough reason to perform a certain action. That action is preferably the one that leads to a sale and drives your visitors to actually making a purchase once they land on your page. Now let’s just start with the basics, shall we?

What is Website Conversion Analysis Really?

Every website that you come across on the Internet has only one specific goal which is to earn profit. For instance, an industrial website is developed to generate leads, ecommerce stores which we see plenty of working online these days are developed to sells products, and a blog simply converts your visitors to subscribers. All of it backed by a single motive, profit. But sadly, most websites and Internet marketing campaigns you see tend to ignore conversions completely. Success is not measured solely in terms of the traffic that your site gets or the rankings of your page but in terms of conversions.

Long Story Short

So basically, website conversion analysis is a measure of how many visitors you get to your site that actually become your customers. So simply put, whenever a business overlooks this one function, they are not only failing at paying attention to how many potential customers can actually become loyal customers but risking their future in the industry as well. For this you need to refine and alter your metrics and move beyond looking good on paper.

Numbers, Are They Important?

It feels however, quite nice to be able to brag about getting so many visitors every month but where are the numbers? Having made it to the mark of 10,000$ as sales after receiving such traffic and visitors justifies everything. On the other hand, if there is no financial gain that you derive out of it, then all of it is in vain. Nothing; and I mean nothing can explain the purpose of website conversion analysis better than this. But beware, before you set out to measuring things because it is very easy to get caught up and being obsessively keen eyed about every little thing. You can go about measuring things that don’t even qualify for having any significant effect on your customer base.

Are You Being Too Social?

Many online businesses today are all engrossed with the power of appearances and the number of likes and popularity of their website on social media for example. What they do is end up ignoring the amount of traffic that could be coming through the front door. They tend to overlook the main purpose of their website which is again, to get more sales. Yes, turning those visits to monetary gains is what you are here to do and that is facilitated by a careful analysis of website conversion.

Understanding CRO

An important part of conversion analysis is conversion rate optimization, or popularly called CRO. It has become so very important for businesses online because it gives you the power to pin point and understand what is not working and why. It also guides you on how to go about fixing it. Whatever activities that you perform online; right from generating interest among potential customers for your products and services to convincing them to buy them, to finally closing a sale is called, in one word, your Sales Process, well in two words actually but never mind. This in technical terms is known as your Sales Funnel. Conversion analysis of your website is that process of your online marketing strategy that does the testing of your sales funnel in order to identify leaks and fix them in time.

Types Of Conversion Analysis You Will Find Useful

 Usability Conversion Analysis

If you want to avoid all kinds of confusion, do this well in time, and prevent your users from leaving your website. There are certain web standards that should be followed at all times and if your site does not level up to the mark or may be has a non user friendly interface, your visitors might become frustrated and leave. An inviting, and usable website is the one that boosts your conversions from qualified visitors in the first glance.

Internet Marketing Conversion Analysis

So, we agree that your website is extremely friendly, inviting and easy on the eyes as well as pleasantly navigable. What about your traffic quality and quantity? Is it great or ok perhaps or just too poor to encourage conversions? You have to find that out too. You should be able to ascertain that your website is written and designed keeping in mind your best possible potential customers. These are the people that actually matter because they are most likely to convert into loyal and returning customers. This step will make sure that your Internet marketing campaign does not bring unqualified and poorly-targeted customers as your visitors. Therefore, it entails an in-depth analysis of your Internet marketing campaign which ensures that you are driving the most relevant visitors to your site.

Conversion Funnel Analysis

Conversion funnels, hmm…interesting term, and the function that it performs is even more so. Your conversion funnel is, from your visitors’ point of view, the paths through your website that they go through before converting into customers. Each page of your site that lies between the landing or entrance page and a final purchase decision or conversion page is full of opportunities. Opportunities for you to keep them interested throughout and for your visitors to become disinterested and leave. A clever conversion funnel analysis ensures that your process is less intricate and more interesting so that the willing visitors stay on the right track until the final conversion hits them. And trust me; it should hit them like a soft caress of the ocean air that they went to find on a drive along the coastline. Make them want you and they will for as long as you are in business

Understanding Conversion Analysis

One of the most important things that you need to take into account when you sell products and services online is to see how many people out of those that are visiting your site are actually buying your products; this is called conversion analysis. With the help of conversion analysis, you’ll be able to see exactly how effective your Internet marketing campaign really is, see where you are most profitable, and see areas that need improvement.

Site Impressions

Site impressions are by far one of the most important factors that you need to understand. Impressions can be defined by a measure of the amount of times your ad or content appears in front of a visitor. Your site or ad impression numbers are crucial to know if you want to grow more sales, and these can be directly connected to the traffic sources where your visitors come from. This means that the more traffic you get, the better the results will be, and that definitely says a lot!

In order to get the most impressions that you possibly can, you should try to expand the places where you are currently promoting your products and services. You should try to place your content in locations such as:

  • Blogs
  • Forums
  • Social bookmarking sites
  • Article and press release sites
  • Social media sites and status updates
  • Video descriptions

All of the aforementioned sources are great to use if you’re looking to have good exposure for your website, as all of this content together can lead to a large amount of traffic that will help you increase your conversion rates. With this information, you will be able to successfully track the sources of your revenues and improve the ones that aren’t necessarily performing, as you would expect.

Eye Movement Tracking

Believe it or not, tracking the eye movement on your pages can provide you with valuable information in regards to the images and content that people see first and look for on your site. This makes it easy for you to understand what people are actually looking at and what attracts them when they visit the site.

By tracking where your visitors are looking, you will be able to see what the most popular content is, if your menu placement and layout is working well, and understand what catches your visitor’s eyes first.

There are several types of content that will always manage to catch the attention of people from all over the world, here are a few:

  • Headlines! These are very important because they always entice the users to click to read more and help your visitors stay on your site for a longer amount of time.
  • Call to actions are also great to use in order to get more attention from visitors mainly because they always come in a format that is strong and ‘in your face.’ You can use call to actions in the form of big red buttons, arrows or bold text to tell the viewer what you want them to do next.
  • Images! Yes, images can be very appealing, and they are most of the time a great factor when it comes to getting lots of traffic for your site. Images can include funny memes, comics, charts, and the very popular infographic.
  • Videos work in a similar way to images and do a wonderful job in optimizing your site to make it search engine friendly. They also add a lot of variety for your website, and can help you generate even more exposure and traffic, which will help you increase the efficiency of your business.

Eye tracking and movement is essential if you want to know where the eyes of your customers go on your pages. Through analytics, you can take full advantage of this information and take it to the next level thanks to the tools that are at your disposal.

Google Analytics has click tracking enabled, which is similar to eye tracking movement but only monitors clicks. For more advanced eye tracking tools, you can use Tobii or EyeQuant

Thanks to conversion analysis, you have the opportunity to see if some sections of your home page or site need to be redesigned or not, as a better design might bring you better and more appealing traffic results rather than gathering poor quality traffic.

As you can see, being able to track what your visitors are seeing is crucial when it comes to conversion analysis because you will constantly be able to see what is working and what isn’t on your site and tweak and change things if necessary.

Ease of Navigation

One of the major things that can help you understand why a site converts a lot of traffic or why it doesn’t convert at all is definitely contributed to how easy it is for a user to navigate the site.

Believe it or not, many websites are still very had to navigate and it can be close to impossible to actually find what you’re looking for quickly. Of course, many sites are shifting toward a design that is much easier to navigate and mobile responsive, but this is a process that does take time and not all sites are ready for the financial impact that this would need.

Ease of navigation will always be one of the major impact zones when it comes to analyzing the conversion rates of a site, and because of this you will have to take into account factors like:

  • Banner placement
  • How many ads you have on the site and where
  • The amount of information that you place on the site
  • Phone numbers and ease of finding contact information
  • Video placement
  • Site and image loading speed
  • The amount of page scrolling necessary

Visitor Session Time

Visitor session time is a major criterion when you analyze your conversion rates, because you will be able to have the opportunity to figure out what pages draw the most attention and focus the majority of your Internet marketing strategy on them. Of course, you can customize and optimize the other pages too, but you do have to make sure that you take page priority into account.

Depending on the amount of time a person spends on the site, you will be able to actually measure the efficiency of your site and figure out if there are things that you need to improve or not.

If your visitors are only staying on your site for a few seconds, this will tell you that you may be having problems with your page speed or loading time. Your visitors need to see sites load quickly, or they will move on to the next site.

Visitors that go to your site and leave quickly will also have a negative impact that can be reflected in your bounce rate. A high bounce rate will not make the search engines love your site.

Google Analytics

This is an amazing tool that we have brought up in previous multiple posts. When it comes to checking out the amount of conversions that your site creates, and many other statistics and metrics, Google Analytics is extremely important to have.

It will provide you with the ability to track your traffic based on various criteria. Each one of them can lead you to a better understanding in regards to what your users want from you in order to convert. There are numerous tools included in the dashboard that help you understand where your traffic comes from and how you can improve your numbers.

The information available in the Google Analytics Dashboard includes:

  • Visitors cities and countries
  • Browser that was used to visit your site
  • Service provider
  • Operating system
  • Mobile OS and screen resolution
  • Length of time on site
  • Most popular channels
  • Most popular pages
  • Social statistics from social networks
  • Visitor demographics
  • Click tracking
  • Visitor flow charts

What makes this analytics tool special is that all of the information that you get from your site is in real time, which allows you to see when and how you make conversions. You’re also able to access your analytics history and see where you have improved over time.

Audience Overview

Another important factor to know when you analyze your conversion rates is to know your audience and how they react. Alongside this however, you also need to have the proper set of tools that will allow you to understand who your target audience is, and what they require from you, how you actually generate leads and so on.

This is amazing information to have because it helps you understand (what’s most important) the interests of your audience, as well be able to study the behavior of your audience while also benchmarking the results efficiently. The audience overview tool is essential if you’re looking for in depth information about your conversions.

Conversion Goals

As a website owner, you always need to create and fulfill your conversion goals. Of course, you will need to try and create the conversion goals first, and with a lot of variation it can be hard to determine the right ones.

In order for your Internet marketing strategy to work however you need to come up with some goals that will entice people to visit your site, read your content and convert. Remember, the goals need to be big and they will usually require a lot of hard work to achieve them. Don’t choose the easy way out with simple goals, and instead try to focus on better, simpler goals that will get you where you desire.

E-commerce Conversions

If you want to get more traffic to your E-Commerce site, similar rules that we have mentioned will apply; however when you study E-commerce conversions you will be able to see even more information about your buyers i.e., which person buys your product, for how much and what you can do in order to improve the conversion rate.

Tracking your E-commerce conversions is very important to study because by knowing your numbers and your buyer’s statistics, it will help you understand your customer’s behavior and you’ll be able to successfully react to it.

Other Factors

There are numerous other factors that you need to take into account when it comes to researching and analyzing your conversion rates. The sales funnels plays a major role in the way that your company and website make conversions, so you need to study that in the best possible way.

  • Start with the behavior of your visitors and check out the heat maps (eye tracking and click tracking) of your site in order to see what your customers really like and tailor the experience to their needs. The best way to see how well your site is converting is to check the page history in Analytics and see what entices people to convert. This is an important factors that you will need to improve or upgrade if you’re not seeing great results.
  • See if your visitors enjoy your giveaways or freebies! Currently a lot of sites, maybe even yours provide ‘freebies’ as a great way to get more visitors and sales. Freebies can lead to conversion as they allow your site to reach new audiences. Make sure you track how many people actually get the freebies, how many use them after the download and so on. This gives you a good understanding in regards to how useful your content really is and how fast it converts!

Think About the Future

Conversion analysis is not only about the current situation of your business, but also about the future. Frequent conversion analysis will allow you to study trends, and these trends make it very easy for you to actually find out where to shift your focus in the future.

It can be frustrating but also very rewarding to see your site metrics. Your company needs to have a plan in place to use this information and change strategies when necessary.

Only with the help of professional conversion analysis tools can a site achieve success and great results, so using the aforementioned techniques to help get your business in front of your competition is very important.

Don’t hesitate, and instead of doing the same old things that your competition does, study the market, see where your conversions are coming from and then try to improve them in the best possible way. Innovation and commitment can help you go a long way, so do not hesitate to integrate new techniques into your Internet marketing strategy if you want stunning and quick results!

Website Conversion Analysis

Understanding Your Own Website Conversion Analysis

What can make your business better online? The answer is marketing, and a big part of your marketing will come from how much traffic makes it to your website. Of course, though, getting people to your website will only be one step in the process because you need to take them from viewers to customers.

So, that traffic needs to actually turn into real customers. Otherwise, all of your marketing efforts will be in vain. A big part of determining how successful your plans and actions have been is a conversion analysis. That’s because this will tell you how much of your website traffic has been converted into customers, what pages led to their conversion, and how long they stayed on your site in the first place.

The Conversion Funnel

There’s a simple way to understand how conversions take place. It’s called a conversion funnel, and it will help you better see what you need to be doing with your website in order to gain customers. There are four steps to the conversion funnel.

  1. Awareness – You get someone to become aware that you offer a product or service. This could be through advertising, social media, search engine result, or anything that puts your company name in their mind.
  2. Interest – At this point, the person is aware that you have a product or service. Now, they need to become more interested in it to the point that they want to learn more about it.
  3. Desire – Once interest has been established, the desire needs to set in. The person needs to see your product or service as something thy really want.
  4. Action – This is when the conversion takes place. The person knows about your products, they became interested in something, and then they decided they wanted it, and this culminated in them making a purchase.

If anything breaks down within these steps of the conversion funnel, then you will not be able to get very many new customers.

The Conversion Analysis

With the funnel in mind, you will better be prepared to perform a conversion analysis. You will want to determine how many people are actually converting to customers, and if your numbers are low, then you want to figure out at what point they are walking away. Some of the things you should most definitely look for when analyzing your website conversions include:

  • What website pages perform the most? Look for the ones that get the most conversions and then determine what made them stand out over other pages. This will help you better understand what works and what doesn’t. For example, perhaps your product information page is getting the most attention and conversions. What can you learn from this? People want to know the most about what it is you actually sell. Incorporate that idea into other pages.
  • What blog posts get the most attention? You should look for trends here. It will give you an idea of what people are looking for and what you should be including throughout your website.
  • What pages are not performing well? You need to locate your weak points so that you can shore them up, so look for pages that aren’t getting enough traffic and the ones that aren’t converting many customers. On these pages, you need to ensure you have strong content and an especially strong call to action that will definitely appeal to customers. Remember, you need to establish interest and need to convert viewers into customers.

Essentially, your goal with conversion analysis should be to determine what does and what doesn’t work. Once you locate your weak spots on the website as well as in your own sales funnel, you can start taking steps and making changes. Converting people to become customers isn’t just about having a great product or service. It is also about presenting it in the right way, and an analysis of your current presentation or marketing plan will help you see whether or not you have accomplished this.

The more you understand how to utilize your conversion analysis, the more you can create a strong marketing plan that will work for the benefit of your business.