High Impact Website Conversion Strategies

funnelIt is all about attracting your customers to your brand and this is what we are here to do. Businesses are for the customers and by the customers and so it won’t be completely wrong to say that the customer is the “King.” Prosperity is where the “King” is and you always want to prosper. For that what you need to do is keep the “Kings” coming for more.

This is what defines a great website conversion strategy. It is nothing but a reason that you give your clients to visit your website and then keep visiting it again and again until they become your returning customers and then spread the word perhaps. You are in need for constantly updating and upgrading your efforts and tools if you want your conversion to show great results. There is no easy way out of it but the following 4 strategies are some good examples that you can use in your business for the same effect. They are not exactly the only or the most supreme ideas that ever crossed mortal minds but they will indeed prove helpful in positively impacting on your website’s conversion rate.

Aim of Your Website
What are you doing here? This is the most important question that you need to ask yourself and probably your website too. The answer to this question is hidden in your website’s primary aim. So determine in time what the main goal for your website is and from there you can move on to other things rather smoothly. Understand what you would have your website visitor doing upon visiting it.

Do you want to sell more products? Do want them to subscribe to your maintenance services? Do you want them to enroll for your monthly newsletter? It could be absolutely anything and so, before you can even think about starting to improve your website’s conversion rate, this is something that you must look into. So don’t sit and waste anymore time delaying in identifying what the primary goal of your website should be. The main ‘conversion’ action will happen only when you are sure as to what you want your website visitor to do.

Call to Action? There it is
Never forget to remind your customers of what exactly they are there to do. You want to make sure that your customer is never left with a moment to contemplate leaving the website without clicking on the call to action link. So, formulate and utilize a clear call-to-action strategy. This is the step that you take after you have identified the primary aim of your website.

Every page, every part and probably the footer of the website too should have this call to action link that would lead the visitor to a simple sign up page or a subscription page that would make them your returning clients. So you need to make sure that you further this process with every single click of the visitor. Every page or link that they visit should take them one step closer to signing up with you. It is quite simple really because all you have to do is add an appealing and attractive call-to-action link throughout your website. This is like asking the visitor to actually take an action now that he or she has had ample time to visit every nook and corner of the website.

For instance, if you are looking for more subscribers for your website’s newsletter, your visitor would only want to or rather could subscribe to it if only you include hyper-links, tabs and banners throughout your website. Yes, these areas with the text ‘click here” written on them are very useful for getting you a newsletter subscriber or a potential qualifying marketing or sales lead. With these links spread out and readily available to the visitor across the website they don’t have to go back or search for the pages ahead to get enrolled or sign up. So, this is all about making it easy for the visitor to connect with you and eventually become a loyal consumer.

Simplify the Sign Up
Not many of us understand the importance of simplicity. It is due to this very reason that you get ample traffic but none of them gets actually convert. For your conversion to happen and become successful you have to make sure that it is amazingly easy for your website visitor to take the plunge. Yes, the action that you desire out of them is kind of a plunge for them and if you have got your prospects loitering about on your website, now is the time to convert them. This is a function that you are going to adopt so as to simplify the process of signing up or taking the desired action for the visitor. This can be done by clicking the call to hyper link that you were clever enough to provide on every single page.

This is the general rule of thumb that when you ask them for more and more information about themselves, you are basically asking your website visitor to take more actions as they move along the way. So by the time they are done introducing themselves to your website, more than half the job is done and all that is left is signing up with just a click. The entire process that is explained here should make you a winner among your peer websites with the most number of call to actions registered and honestly shouldn’t really be that difficult since you are making them sign up as they browse through.
It is very important to improve your offer. When you are asked by your website visitor that what all you keep with you that makes you different from others, what exactly do you have to say? It can’t just be a better price for the same product that is available with the previous seller. For any customer to be able to take an action on your website, the ‘offering’ has to be great. This has to mean something of perceived value to them. It could be free consultation, informative blogs or articles, or a weekly or monthly newsletter subscription or even a retail saving of 30% on any of your products or service or a free gift for a lifetime membership. Like I said, t could be absolutely anything. So, this was a little something that we had on our plate today and felt like sharing. Stay tuned for more fun marketing insights.

Top Online Marketing Strategies to boost your Business

2017marketingThe Internet and its trends always keep you on your toes. What is in today probably won’t be in tomorrow and what you thought would become the new norm is soon kicked out before you are able to adapt to it completely. Such is the charm as well as the biggest drawback of digital marketing. But what is your position on all of this? Where do you stand? Are you one of those who are constantly surprised by the latest developments and then do all you can to catch up? Are you one of those whose eyes are untiringly scanning for any wave of change so that you can mold your strategies in time? Whatever the case may be, there is no one perfect way or an absolute choice when it comes to internet marketing.

Yes, what may suit you or your business may not suit somebody else and therefore labeling one online marketing strategy as the best thing that ever happened to you since sliced bread or a nail clipper would be entirely wrong. The best internet marketing strategies for your business would only and always be the ones that deliver results.

Paid Search

For instance let’s consider Paid Search and now you’re alert but relax, services such as Google AdWords, Baidu (China) and/or Yahoo are still one of the top most online marketing techniques. They get your loyal and potential customers to your website right away. You have tried everything organically up until now. This is the time you should give paid search a chance and in 2017 this might be the new trend to follow. This is a fairly straightforward marketing plan that any leading search engine would provide happily. But also be warned that if you don’t adhere to your budget all the while, you might end up wasting a lot of your money. Now that would be a part of your capital that would never convert into sales.

Whenever you receive a mail that says, “100% top ranking on Google,” it is from an online marketing agency that has just offered you paid search. All you have to do is choose those top ranking keywords and phrases that you so diligently researched upon (preferably the ones that your customers use to search for and find your goods and/or services online) and incorporate them into your paid search internet marketing plan. You have to bid a certain amount of money per every keyword that suits your listing for it to be able to show up in the top “advertisement” area of the search results page.

Paid Search through Social Media

Not to forget that paid search also works amazingly well with your social media platforms. Yes, this is another option for quick results and it leads traffic to your site almost immediately. While we all agree that it has taken a rather long while for the leading social media companies to hone their online paid advertisements structure, it has still come out pretty nicely. A lot of issues plagued the earlier apparatus of social media sites and thus after having ironed them out, depending upon the type of products and/or services you sell, this can bring in a lot of immediate profits for your business.

Then moving on to the “three big B’s” of social media and these can be understood as follows:

  • FaceBook, which is mainly for consumers, i.e. Business to Consumer, (B2C);
  • Then comes LinkedIn which is highly suitable for Business to Business (B2B);
  • And last but not the least, Twitter which is a bit of both.

All these social media sites and many more are well connected with almost all your existing clients and you can’t possibly deny that. They all invite discussions, reviews, testimonials and much more related to various products and also function as a spot to find the most relevant shopping ideas. Don’t underestimate the power of social media marketing as it is only to get bigger in 2017.


Referral programs can become an important part of your overall internet marketing strategy. This is one strong promotional tool that can really help you leverage your customer connections. A referral program works to encourage your customers to share their positive experiences and stories regarding the use of your goods and services with their friends, family members or colleagues. Now, we all know that how strong the power of a written word is and in this case a personal referral comes in with a much bigger and stronger trust factor. Other online marketing techniques may still fail at times when it comes to garnering trust and response but due to that fact that the former is straight from the horse’s mouth it gains more traction with your audience.


Videos are something that never let you sleep. Literally, is you just happen to visit a documentary during day on a website about a small cottage industry in a village in Africa that sells handmade pottery and in turn educates the women and children and does charity work and immunizations for the society at large, it would actually have such an impact. Having conveyed this message in the written form does not really leave any impression but when your visitor has an opportunity to witness the thing in motion, the impact created is more than 100 times stronger. Videos make for an interactive form of internet marketing tool and they sell.


So what have you thought about your current internet marketing plan? Are you willing to make any changes with it? How do you plan to be an even bigger success in the coming year? If you are still not sure, stay tuned for more.

Analyze Website Conversions & Boost Traffic for Your Business


We all seek them, be it at the end of the year or mid-term. Holding your son’s report card at the annual parent teacher meet is definitely not the ideal way that you want to spend the rest of the day; especially when he scored a coveted B- in Math. He surely deserves a treat and so do you for all the hard work that finally paid off. So get back in the car and let’s go for a long drive along the coastline with his favorite KFC bucket. Doesn’t it feel nice to have something to show for all that midnight oil that you two burned for weeks prepping for the paper? Same thing applies to your business site as well.

A Report Card Of Sorts You Say?

Yes, website conversion analysis is something of a report card that tells whether your business has been doing well or not.

When you come to doing this in practicality, just having increased traffic to your website is not enough. What you want to be sure of is that your visitors have enough reason to perform a certain action. That action is preferably the one that leads to a sale and drives your visitors to actually making a purchase once they land on your page. Now let’s just start with the basics, shall we?

What is Website Conversion Analysis Really?

Every website that you come across on the Internet has only one specific goal which is to earn profit. For instance, an industrial website is developed to generate leads, ecommerce stores which we see plenty of working online these days are developed to sells products, and a blog simply converts your visitors to subscribers. All of it backed by a single motive, profit. But sadly, most websites and Internet marketing campaigns you see tend to ignore conversions completely. Success is not measured solely in terms of the traffic that your site gets or the rankings of your page but in terms of conversions.

Long Story Short

So basically, website conversion analysis is a measure of how many visitors you get to your site that actually become your customers. So simply put, whenever a business overlooks this one function, they are not only failing at paying attention to how many potential customers can actually become loyal customers but risking their future in the industry as well. For this you need to refine and alter your metrics and move beyond looking good on paper.

Numbers, Are They Important?

It feels however, quite nice to be able to brag about getting so many visitors every month but where are the numbers? Having made it to the mark of 10,000$ as sales after receiving such traffic and visitors justifies everything. On the other hand, if there is no financial gain that you derive out of it, then all of it is in vain. Nothing; and I mean nothing can explain the purpose of website conversion analysis better than this. But beware, before you set out to measuring things because it is very easy to get caught up and being obsessively keen eyed about every little thing. You can go about measuring things that don’t even qualify for having any significant effect on your customer base.

Are You Being Too Social?

Many online businesses today are all engrossed with the power of appearances and the number of likes and popularity of their website on social media for example. What they do is end up ignoring the amount of traffic that could be coming through the front door. They tend to overlook the main purpose of their website which is again, to get more sales. Yes, turning those visits to monetary gains is what you are here to do and that is facilitated by a careful analysis of website conversion.

Understanding CRO

An important part of conversion analysis is conversion rate optimization, or popularly called CRO. It has become so very important for businesses online because it gives you the power to pin point and understand what is not working and why. It also guides you on how to go about fixing it. Whatever activities that you perform online; right from generating interest among potential customers for your products and services to convincing them to buy them, to finally closing a sale is called, in one word, your Sales Process, well in two words actually but never mind. This in technical terms is known as your Sales Funnel. Conversion analysis of your website is that process of your online marketing strategy that does the testing of your sales funnel in order to identify leaks and fix them in time.

Types Of Conversion Analysis You Will Find Useful

 Usability Conversion Analysis

If you want to avoid all kinds of confusion, do this well in time, and prevent your users from leaving your website. There are certain web standards that should be followed at all times and if your site does not level up to the mark or may be has a non user friendly interface, your visitors might become frustrated and leave. An inviting, and usable website is the one that boosts your conversions from qualified visitors in the first glance.

Internet Marketing Conversion Analysis

So, we agree that your website is extremely friendly, inviting and easy on the eyes as well as pleasantly navigable. What about your traffic quality and quantity? Is it great or ok perhaps or just too poor to encourage conversions? You have to find that out too. You should be able to ascertain that your website is written and designed keeping in mind your best possible potential customers. These are the people that actually matter because they are most likely to convert into loyal and returning customers. This step will make sure that your Internet marketing campaign does not bring unqualified and poorly-targeted customers as your visitors. Therefore, it entails an in-depth analysis of your Internet marketing campaign which ensures that you are driving the most relevant visitors to your site.

Conversion Funnel Analysis

Conversion funnels, hmm…interesting term, and the function that it performs is even more so. Your conversion funnel is, from your visitors’ point of view, the paths through your website that they go through before converting into customers. Each page of your site that lies between the landing or entrance page and a final purchase decision or conversion page is full of opportunities. Opportunities for you to keep them interested throughout and for your visitors to become disinterested and leave. A clever conversion funnel analysis ensures that your process is less intricate and more interesting so that the willing visitors stay on the right track until the final conversion hits them. And trust me; it should hit them like a soft caress of the ocean air that they went to find on a drive along the coastline. Make them want you and they will for as long as you are in business

How Marketing through Social Media is a Boon

social media marketingIf you want to make your business a worldwide success, think about leveraging the power of social media and the content it lets you post on it. We all know that marketing helps us elevate our brand image among our target audience easily. As a customer comes online, he is barraged with numerous options, so it becomes natural for you to impact their perspective in a more dramatic way. Marketing through social media lets you do just that. But you should know that getting started in this field without any knowledge or previous experience would be challenging.

It is absolutely vital that you understand social media and how marketing fits into it. There are some fundamental rules at play here and the more obediently you follow them, the better it is for your business. Marketing through social media can maximize quality of your overall promotion strategy and do wonders to increase your online presence. There are several entry points to the realm of social media which are namely, FaceBook, Twitter, Instagram, Pinterest, Tumbler, Linkedin and so on. All these platforms help you build a strong foundation for online marketing that can serve your customers, and your brand.

You Can Listen Well Through Social Media

Yes, we all knew it but none of us ever really said it out loud. Marketing through social media gives you an opportunity to listen to your customers. If you want to be a success with social media and content marketing, what you are going to require is more of listening and a little less of talking. You can read your target audience’s reviews, their online content, opinions and join in on the discussions being carried on by various online communities to learn what is important to them and what is not. This is a way to spark up conversations that add value to their experience.

Social Media Allows You to Focus Better

When you enter into the online scenario, you quickly realize that it is better to specialize than to generalize. You want to the king of your trade than be a jack of all. You need a highly focused and specialized social media and content marketing strategy. This should be intended to build a stronger brand and give you a better chance for success.

The Quality Factor Plays Out

Quality always wins over quantity. So if you think that you have millions of followers online, think again. You will soon realize that it is much better to have 1,000 loyal followers or legit online connections that actually take out the time to read, share, comment on and talk about your content. You can do away with those 10,000 connections that simply follow your followers for the sake of following someone. Leads that actually have a potential of becoming sales always benefit your business.

Patience Is the Key with Social Media Marketing

Don’t be in a hurry to enlist your social media success story on an inspirational blog site. This is not going to happen overnight and neither is your online content going to market itself. Becoming a success is very much possible, and it will happen sooner than you think but not so soon either. You need to commit to it for the long haul to achieve maximum results.

The Compounding Audience Effect

When you decide to publish your amazing, quality content on social media sites, you work to build a bigger audience and more loyal followers. This results in your content being shared by them among their own followers or audiences on Twitter or Facebook or LinkedIn. This is called the compounding audience effect and it works. This continuous sharing, posting and re-sharing and discussing of your marketing content bring your content to more and more people. Eventually it opens new entry points for the leading search engines like Google to find your content in keyword searches making you an even bigger success.