Top Online Marketing Strategies to boost your Business

2017marketingThe Internet and its trends always keep you on your toes. What is in today probably won’t be in tomorrow and what you thought would become the new norm is soon kicked out before you are able to adapt to it completely. Such is the charm as well as the biggest drawback of digital marketing. But what is your position on all of this? Where do you stand? Are you one of those who are constantly surprised by the latest developments and then do all you can to catch up? Are you one of those whose eyes are untiringly scanning for any wave of change so that you can mold your strategies in time? Whatever the case may be, there is no one perfect way or an absolute choice when it comes to internet marketing.

Yes, what may suit you or your business may not suit somebody else and therefore labeling one online marketing strategy as the best thing that ever happened to you since sliced bread or a nail clipper would be entirely wrong. The best internet marketing strategies for your business would only and always be the ones that deliver results.

Paid Search

For instance let’s consider Paid Search and now you’re alert but relax, services such as Google AdWords, Baidu (China) and/or Yahoo are still one of the top most online marketing techniques. They get your loyal and potential customers to your website right away. You have tried everything organically up until now. This is the time you should give paid search a chance and in 2017 this might be the new trend to follow. This is a fairly straightforward marketing plan that any leading search engine would provide happily. But also be warned that if you don’t adhere to your budget all the while, you might end up wasting a lot of your money. Now that would be a part of your capital that would never convert into sales.

Whenever you receive a mail that says, “100% top ranking on Google,” it is from an online marketing agency that has just offered you paid search. All you have to do is choose those top ranking keywords and phrases that you so diligently researched upon (preferably the ones that your customers use to search for and find your goods and/or services online) and incorporate them into your paid search internet marketing plan. You have to bid a certain amount of money per every keyword that suits your listing for it to be able to show up in the top “advertisement” area of the search results page.

Paid Search through Social Media

Not to forget that paid search also works amazingly well with your social media platforms. Yes, this is another option for quick results and it leads traffic to your site almost immediately. While we all agree that it has taken a rather long while for the leading social media companies to hone their online paid advertisements structure, it has still come out pretty nicely. A lot of issues plagued the earlier apparatus of social media sites and thus after having ironed them out, depending upon the type of products and/or services you sell, this can bring in a lot of immediate profits for your business.

Then moving on to the “three big B’s” of social media and these can be understood as follows:

  • FaceBook, which is mainly for consumers, i.e. Business to Consumer, (B2C);
  • Then comes LinkedIn which is highly suitable for Business to Business (B2B);
  • And last but not the least, Twitter which is a bit of both.

All these social media sites and many more are well connected with almost all your existing clients and you can’t possibly deny that. They all invite discussions, reviews, testimonials and much more related to various products and also function as a spot to find the most relevant shopping ideas. Don’t underestimate the power of social media marketing as it is only to get bigger in 2017.

Referrals

Referral programs can become an important part of your overall internet marketing strategy. This is one strong promotional tool that can really help you leverage your customer connections. A referral program works to encourage your customers to share their positive experiences and stories regarding the use of your goods and services with their friends, family members or colleagues. Now, we all know that how strong the power of a written word is and in this case a personal referral comes in with a much bigger and stronger trust factor. Other online marketing techniques may still fail at times when it comes to garnering trust and response but due to that fact that the former is straight from the horse’s mouth it gains more traction with your audience.

Videos

Videos are something that never let you sleep. Literally, is you just happen to visit a documentary during day on a website about a small cottage industry in a village in Africa that sells handmade pottery and in turn educates the women and children and does charity work and immunizations for the society at large, it would actually have such an impact. Having conveyed this message in the written form does not really leave any impression but when your visitor has an opportunity to witness the thing in motion, the impact created is more than 100 times stronger. Videos make for an interactive form of internet marketing tool and they sell.

THEY ACTUALLY SELL. Period.

So what have you thought about your current internet marketing plan? Are you willing to make any changes with it? How do you plan to be an even bigger success in the coming year? If you are still not sure, stay tuned for more.

US Best Social Media Marketing Plan

SEM_planThere is no hard and fast rule to successful marketing just constant evolution. We have evolved from the age of TV and radio to the internet. Now it is all about finding the right formula for your concoction that is your business. Just like the people who are online right now socializing on the leading networks, the core essentials of your marketing plan too will be diverse. No matter what business you run or in which state you are in the whole of US, your audience’s attention is what you’re viewing for and hoping to target before your biggest competitor does.

There is no such thing as the best social media marketing plan much like there is no pill for the common cold. But there is a catch here. While we know that there’s no one size that fits all, social media marketing though can as a whole fit well into your marketing plan. The strategies and techniques can and will be diverse as pointed out earlier. And while getting started with it is something that you will find relatively easy and straightforward, it is the part that entails knowing how to launch, run and optimize it that is critical. Whether it is a brand new launch or a simple optimization of an ongoing initiative, you can maximise your FaceBook likes and/or Twitter comments and user engagement for an increased ROI.

Social Landing Page

Sites such as FaceBook give you an opportunity to make your funnel strain out all the marketing leads and convert them into sales leads easily. For that you need to make an impressive landing page of your website that will be linked to the Call to Action page on your FaceBook profile.

In case you are not able to do that or think that gathering more visitors this way is not paying off well, you can always employ the use of certain PPC and social media advertising formats. They allow marketers to bypass landing pages entirely by using for instance the Facebook “Call” button. You’ll find this powerful feature in your ad. It allows mobile users to call your business directly with a simple click on your social media page ad with no landing pages or load times whatsoever.

Loving Life and ‘Life Events’
These sites make it possible for you to target the right people at the right time. It is incredibly important and effective and surprisingly simple when it comes to doing it through social media channels. The birthdays, the baby showers, the anniversaries, the first tooth and the list goes on; these all are “Life Events.” From landing a dream job to your ex getting married to a douche bag from business school, everything counts and this is what you as a marketer needs to focus on.

If you have a toddler clothing line for instance and also happen to keep supplies such as pacifiers and cribs then you better make sure that all that is conveyed to the new clueless mother online. Not only can you target audiences based on these events, but you can even specify the time period after which your ads will start attracting business from the most relevant audiences. Another very suitable example could be of a pregnancy announcement that would eventually lead to a baby shower and if you are able to cater to a group of hungry ladies, then wait for the right time and you will probably have their account and contact details from other would be mothers as well.

Gorgeous Ads That Grab Attention
Your social media marketing plan is incompetent if you are not able to provide a seamless and appealing visual experience to your users. Your potential clients come online not just to be informed but to be delighted in general. Your ad doesn’t have to be the one that exemplifies best web and online promotion practices but rather something that conveys your message through a well-designed and clever ad.

It is absolutely crucial that your ad is creative, intuitive, well-designed, aesthetic and seamless from beginning to end. This also implies that your website’s landing page should coincide with your ads perfectly. You should not only take into consideration the design and look and feel but the overall tone of the message as well.

Building a Community for Growth
Building communities is a clever move and if they are around actionable hash-tags, even better. Experts believe hash-tags to be far more useful for a marketer. They not only serve as a means of helping your users find relevant content but can also be used to build a loyal base for your brand.

Building a community across various platforms is easier as the hash-tags can be used seamlessly across several social media platforms for the benefit of your business. This allows you to link your various social media marketing campaigns across those varied platforms all the while ensuring a great user experience, regardless of where the user is interacting with your brand.

Focusing On Business Objectives
Never ever forget your business objectives and if you can structure your social media marketing account and efforts around them, even better. Any well experienced social media advertiser would advise you to launch a campaign only when you have a suitably structured social account.

Your account and business profile will be about your goals that you want to accomplish through all these efforts. You are responsible for overcoming a messy and disorganized account. Simplify it and clearly state your purpose in order to make it easy to optimize.

For instance, FaceBook ad campaigns offer many options such as “Promote your Page” or “Reach people near your business,” etc. No matter how you choose to structure your particular advertising campaign, your objectives should be outlined in detail before you launch any campaign.

Narrowing Down Your Target Market
Your social media marketing plan will be the most effective if it is able to target your relevant audience. This will boost user engagement and reduce costs. Let’s take for instance Twitter and its feeds, how do you actually go about improving them? The trick here is to focus on increasing user engagement by narrowing your focus to the users that are most likely to get affected by the discussion or react to the relevance of it.

You have to keep your proverbial net rather narrower to achieve higher user engagement rates with your every tweet. A higher engagement rate ensures that whatever you pay for all your great performing ads is justified. For instance, if you are targeting a local audience, let’s say a particular town anywhere in the US, you are more likely to benefit from tweeting about to the residents that live close by and not the ones that live in another state. This is what Twitter’s geo-targeting function does for you.

Don’t be disheartened if you didn’t know of all this before. Don’t be intimated by it either though it was just a glimpse of what all you can and should do with social media at your disposal. Take it as a learning curve because like I said earlier, there is no hard and fast rule here just constant evolution.

Internet Marketing Decoded

strategiesYou have your brochures designed and the magazine ads planned out. You even have the newspaper spread in front of you and the business cards are out for printing. Your storyboard for the quarterly promotions is being brought in by your trusted assistants as we speak. Everything is practically on its toes and just about to be deployed. But wait a minute. Hold on just for a sec; what about your internet marketing strategies?

Yes, what about The World Wide Web that everyone but you seems to be talking about? It is not mere a tool with limitless possibilities but a portal that can lead your business to immense success overnight. Creating and maintaining a successful business presence offline is the thing of the past because clearly online companies are becoming more practical now than ever before. Now hold on again for just a bit. That doesn’t mean at all that you should start ignoring your offline audience; no way my friend. It is striking the right balance between the two that matters the most and in fact, if you don’t succeed in either, you won’t be able to realize your business’s full potential.

We see online companies popping out like runner grass on wet land but truth be told; to sustain a successful business online is easier said than done. There is an overwhelming amount of information available over the Internet and as users have most of the control as to what exactly to view and what not to view, you are going to find that getting your product its due attention from potential customers can be a real challenge.

Over the years there are a few simple principles or you might say rules that I personally think apply to this digital era. Well, I could be missing out on a few points but then the world and the internet are constantly changing and you can’t really blame me for simply trying to explain things, right? So here goes nothing.

Knowing your market

Yep, your online or internet marketing strategy can never be successful unless you understand where your interest lies. Better yet, try to understand where the interest of the audience lies and then you can come up with things that are going to sell like hot cakes. Either way, you just have to have a clearly defined audience before you spend a dime on your marketing efforts. There’s absolutely no need to pay a fancy market research firm to figure out your target market. If you know your product well, you would know who or what parties will be most interested in it. It can be men, it can be women or children or youngsters. Their age group defines it and probably their gender or income for that matter. All you need to do is get a thorough profile of your relevant audience to target your ideal customers. You need to determine how and where to reach them which may take a little while but it’s going to be worth it.

Setting goals

targetAudience

You have to have a destination or a level or a picture in mind that depicts your desired position in terms of success or number of customers or sales figure, etc. For any business to grow online the need to determine what they are looking to gain out of their marketing efforts becomes primary. So what exactly do you seek, is it increased awareness or web traffic? Is it a hike in annual revenue or probably multiple goals? But the practical thing is to keep track of what all you need to measure to ascertain your success. If and when you reach your initial goals, it is time to set new ones and move on to expand your horizons and continue to grow further and higher.

Working on a set budget

Having a target market was just the start and now it is time to talk money. Your entire internet marketing strategy stands on slippery mud if you don’t have the budget straightened out yet. You have to plan your budget according to your goals and audience. The unique thing about online marketing and promotion tactics is that you can be successful even if you have a tight purse string. There are a lot of platforms like YouTube or FaceBook that charge absolutely nothing to upload your content and you get unhindered exposure and limelight. However, it is not advised to religiously follow only the free forms of online marketing. You need to carefully scan through your options and choose the right marketing mix for your brand.

Talking about Brand

talk

Setting yourself apart from the crowd comes next and this is how you beat your competition. There are thousands, probably more companies that are trying to sell the same products on the Internet as you are. So, what makes you unique and stand apart from the rest of them? That is what you need to establish through a brand. Making your image and product begins with having your very own website. Try to buy a domain name that is also your company’s name. You may consider changing it if in any case you find people confusing you with another brand. This way you can make sure that your brand is viewed by relevant customers all over. Having a well functioning and professional website at one hand and a strong social media presence on the other can prove to be a profitable combination.

Search Engine Optimization

This comes in handy when someone (most preferably a potential customer) enters a word or a phrase into a search engine. It is usually something that they want to find information about and in case they want a product that you sell, then it is obvious you would want your name to pop out first and foremost in the search engine results page. But how do you make that happen? You do that by making your website more appealing to the leading search engines like Google, Yahoo or Bing. You can do this by using keywords that are commonly searched by your potential clients. SEO can be complicated and time consuming but it is well worth your effort as it helps your site to be found more easily. So prepare your online tools and methodologies to garner the best results. Happy marketing!

Planning and Executing Your Internet Marketing Strategy

Whether you have a start up brick and mortar business or an online business, you need to use the increasing power of Internet marketing in order to make your products more appealing for your customers and thus, the fun part; creating more sales for your business.

Internet marketing can help you get a boost in sales, organize your company much easier and define a strategy that will help your business grow, so there are lots of benefits that it can provide without asking for too much in return. However, if you do want to get the best out of your Internet marketing strategy, you need to come up with a good, to the point Internet marketing plan that will allow you to get the results you’ve always wanted.

A good Internet marketing strategy should be divided into multiple steps that include planning and executing as well as targets different ideas, then shapes them in such a way so that they will bring the best results. All of these ideas need to be implemented immediately if you want to get the best results out of your Internet marketing endeavors.

Defining the Target Market

In order for your Internet marketing plan to work, the main thing you need to do is to define your customers and learn more about them. Being able to know your customers is a major advantage, because this way, you will have the opportunity to tailor all of your products and services to their needs, and thus attract them to make that much needed purchase from your company.

Knowing your customer is essential; in fact it’s as important as choosing the name for your business or writing the product descriptions.

Defining the customer is quite hard, and you need to find the answers to a number of questions, such as the sex of your customer base, the way they work, if they travel a lot, their age, location, job profile and level of education.

Know The Demographics

These demographics vary depending on the type of products or services that you are currently selling, but the main idea here is that you need to find out as much as possible about your customer, then relate and use the information that you get in order to improve your offerings.

By knowing your customer better, you will know the focus of your Internet marketing plan, and this is an essential thing to do if you want to stand out and generate the most revenue for your business online.

When you find out more about the customers, try to see if they have any expectations or desires that cater to your field of work, as these are also important when it comes to growing your company and delivering the best products, not to mention the fact that Internet marketing plan and execution will be more efficient as well.

The main purpose of knowing your customers is to have a good idea of where to start your Internet marketing plan and figure out the customer base that you need to market to and which marketing platform to use. This makes it much easier to create and place a message that will be efficient and which will connect with the user base.

Where Should You Market Your Business?

Of course, since Internet marketing is performed in a digital manner, you need to tailor your efforts so that they will cater to the needs and web browsing habits of your visitors.

In order to do this you need to figure out where your marketing efforts will be posted. Choosing multiple sites to promote your products and services is a great way to reach multiple customers and test out the market. So what do you choose? Blogging, social media, local marketing, free ads?

Of course, the most important thing is that you will have the opportunity to bring a lot more visibility to your message and this message will be retained by multiple people, which will help generate leads and increase the chance of having a successful business.

Finding multiple sites that will enable you to increase the number of visitors is essential, because this way you will have the option to find a unique and powerful way to reinforce your message.

In order to know the best way to promote your products through Internet marketing, you will need to find sites that cater to your field of work specifically and are relevant to your niche.

Try Multiple Mediums

Social media can work for your site as well, it all comes down to how much you want to invest in the creation of your content and how you want to modify it in order to appeal to your customers. You might also want to try to integrate your ads in newsletters, because this brings an even higher level of exposure.

When you consider a medium for your content, try to find one that brings the best results for some very important factors. First of all, the medium needs to provide a good amount of traffic, as this is crucial for getting a good exposure.

On top of that, search engine marketing and optimization are also important, because these will help your website get a better ranking.

External linking and backlinking is also important, as you do need to have multiple links coming back to your site from other sources. Of course, the quality of the backlinks are extremely important for getting your site to rank well.

Check the messages that are seen in your ads and, of course, try to see if your competition is already using these sites for promotion. Having ads that relate to your field of work or your business is a plus as well.

Using Pay Per Click via Adwords, Facebook or Bing is a good idea if you want to get more exposure for your business. If you’re a beginner, using AdWords will provide you with a good way in regards to finding the best keywords that will work best for your target market as well as finding the best keywords to use. You need to integrate effective and competitive keywords in your marketing endeavors in the best possible way, as this will allow you to get the best results!

Conversion rates are also crucial, and you need to keep an eye on them too. The best way to do that is to create a document where you enter all the places where your product will be sold and then track the number of clicks/sales you get. This way you will be able to see if the Internet marketing plan works well or not. Most of the time, you can use tools like Adwords, Facebook Insights, Google Analytics and HootSuite to measure your site conversion rates and social analytics.

Have a Proper Budget

Having the proper budget is essential for any marketing campaign, but obviously you don’t want to spend too much and go over budget. Usually, you will figure out what budget you need once you get your target market and keywords ready.

Try to define a proper budget limit and avoid overstepping that mark unless it’s fully necessary. A few targeted mediums to promote your products are ok at first; you don’t need more than that to get started. Remember, you can always increase the number of platforms or marketing efforts used if you see that the Internet marketing plan is successful.

Prioritize your marketing efforts in order to get the best possible exposure and add more money to the places where you think you are getting better results. If you use PPC advertising, check out the results after a few weeks in order to see the performance of the chosen keywords and tweak as necessary.

Generating Content

Of course, when you create the content for your website, you need to find out the main benefits of your products and services and place more emphasis on them. People want to know what you want to sell, and you need to bring the benefits of your products right in front of them so they will be irresistible.

Trying to relate your content to the customer is also essential; as this provides you with the best way to make the products sell. One way to relate to the customer is to integrate emotional words in your content in order to make your product easier to relate to and evoke emotion from your prospect.

Promotional Strategies

If you can, try to integrate coupons in your Internet marketing strategy. Coupons and discounts usually help you sell more, and thus you need to use that to your advantage. They also work really well for PPC ads and social media networks. Who doesn’t love a good deal?

The ad text needs to be short and to the point, but when it comes to the visuals, you might want to tailor the ad to a certain holiday, event or discount. If not, create a generalized ad or update that will make you stand out on the market, thanks to beautiful and appealing visuals, and integrate the ad text in it, in the best possible way.

Always Monitor and Track the Results

Even after your marketing content has been created and your content has been published, there’s still a lot of work to do. You will need to track the success of your efforts and see if there are any changes necessary, if there are, you should to make those as soon as possible.

Finding this information is very easy, as all websites can easily be integrated into an analytics tool. It’s recommended to track the results at least once a day for at least two weeks in the beginning, as this is the best and fastest way to identify the performance of your ads. Some will do great, others not so much, so you need to find the underperforming ones and bringing them to fully functioning order or delete them alltogether.

Ways to Execute Your Internet Marketing Plan

One of the best ways to execute your Internet marketing strategy that you have created is to perform search engine marketing and optimization techniques. This requires you to bring your content into multiple search engines.

If Google and other search engines love your content, they will offer you impressive results in the end, not to mention the fact that they offer you a wide range of tools that you can use in order to perform the promotion and make sure you are complying with the guidelines.

Internet marketing execution can also be performed via content marketing strategies. Your content (blogs, press releases, videos, ads etc.) can be placed in numerous mediums on their own, thus bringing even more exposure to your products and this will indeed yield great results

Social media and mobile marketing are also great mediums to use for executing your Internet marketing strategy. These platforms allow you to access most of the Internet consumer population, and you can easily try to bring your ads here for the best exposure and share your new content in order to get more site traffic.

Mobile marketing can bring you text messaging and QR codes, whereas social media brings sharing and numerous other tools, not to mention that it also integrates with analytics well which is a great thing for checking your conversions and traffic metrics!

Go Local!

Don’t forget about local strategies. Using local websites to market your business is very important, and they help you a lot when it comes to promoting your Internet marketing plan, just try to tailor them to the needs and aspirations of the local population if you want to have the best possible results.

When using local marketing techniques, it’s also extremely important to have your business information listed the same on all web properties. IF your address and phone number differ on different sites, Google and other search engines might penalize your site.

Follow Your Plan and Tweak When Necessary

In conclusion, planning and executing a proper Internet marketing strategy plan is quite easy to perform, as long as you follow the guidelines provided above. Both planning and execution are very important, so you need to pay extra care in regards to the way you create and expose your Internet marketing strategies to the online world, as this is the only way to get amazing, tangible results.

Don’t hesitate try something new and unseen before, because ads and impressive strategies will almost always catch up to their audiences. Just tailor your content and strategies to your audience and field of work, and you’ll do a great job, with the sales and visits to your site being increased in no time.

 

Planning and Executing the Perfect Internet Marketing Strategy

Planning and Executing the Perfect Internet Marketing Strategy

If you are looking to create a website, get it ranked well in the search engines, have steady traffic and customers that are ready to buy your products and services then it’s extremely important – before you start anything else – that you have a strategy and execution plan in place. Your plan should include, goals, assessing your competition and target market, and having a budget in place.

Set Up Your Goals

When it comes time to plan your goals, you will want to make sure that you are being realistic. You might be excited to get started right away but it’s important that you don’t get ahead of yourself and remember that planning and setting goals is a big part of the process.

When writing down your goals, you should make sure that you implement a timeline for when you expect to achieve these goals. The timeline should be realistic to your work ethic and life schedule. If you don’t have time to commit to your business marketing strategy then re-assess your goals and make your timelines more accurate with what you can actually get finished in a matter of weeks and months.

Some goals you can set up:

Have your website completed by this date:_____
Have your first 10 blog posts written by this date:_____
Create your first video by this date:_____
Reach out to 5 new business by this date:_____

Some larger goals could be:

Have 10,000 followers on Twitter by this date:_____
Have my first $1000 month by this date:_____
Send 10,000 flyers by this date:_____

Research Your Industry and Target Market

It’s also important to assess your industry and competition. Do some online searches for common keywords and see what other websites show up. What kind of Internet marketing strategy are they using? Are they on social media, are they creating videos, do they have a large number of fans or followers? These are questions you should be able to answer when coming up with a plan and creating goals for your Internet marketing strategy.

Knowing the answers to these questions will help you get on the right track. You don’t want to copy what your competition is doing; you will need to brand yourself apart from them.

Think of areas that they are not focusing in and capitalize on those areas. I.e., if they aren’t using videos for marketing, perhaps that’s an untapped marketing space you can use to set yourself apart and target another part of the market.

Have A Budget in Mind

If you plan on taking your business seriously, you will have some business expenses to monitor and take care of. In the beginning, if funds are small, be prepared to do a lot of the work yourself, be willing to learn what you need to, and commit time to learning the ins and outs of your business and online marketing tips.

Once you have the basic expenses covered and have more money in your budget, it might be time to hire an online marketing team to get started with your social media or search engine optimization plan. Maybe it’s even time to upgrade the website or get someone to create beautiful marketing videos for your business.

Remember that just because you spend money on your business doesn’t mean that you will make money instantly. It’s a slow process and you will need to work hard in order to achieve your income goals.

Once you’ve done the proper research, have assessed your industry and competition, written down realistic goals with timelines and come up with a budget that works for you, you will be able to start working on all aspects of your business and start seeing success with your internet marketing strategy.