Top Online Marketing Strategies to boost your Business

2017marketingThe Internet and its trends always keep you on your toes. What is in today probably won’t be in tomorrow and what you thought would become the new norm is soon kicked out before you are able to adapt to it completely. Such is the charm as well as the biggest drawback of digital marketing. But what is your position on all of this? Where do you stand? Are you one of those who are constantly surprised by the latest developments and then do all you can to catch up? Are you one of those whose eyes are untiringly scanning for any wave of change so that you can mold your strategies in time? Whatever the case may be, there is no one perfect way or an absolute choice when it comes to internet marketing.

Yes, what may suit you or your business may not suit somebody else and therefore labeling one online marketing strategy as the best thing that ever happened to you since sliced bread or a nail clipper would be entirely wrong. The best internet marketing strategies for your business would only and always be the ones that deliver results.

Paid Search

For instance let’s consider Paid Search and now you’re alert but relax, services such as Google AdWords, Baidu (China) and/or Yahoo are still one of the top most online marketing techniques. They get your loyal and potential customers to your website right away. You have tried everything organically up until now. This is the time you should give paid search a chance and in 2017 this might be the new trend to follow. This is a fairly straightforward marketing plan that any leading search engine would provide happily. But also be warned that if you don’t adhere to your budget all the while, you might end up wasting a lot of your money. Now that would be a part of your capital that would never convert into sales.

Whenever you receive a mail that says, “100% top ranking on Google,” it is from an online marketing agency that has just offered you paid search. All you have to do is choose those top ranking keywords and phrases that you so diligently researched upon (preferably the ones that your customers use to search for and find your goods and/or services online) and incorporate them into your paid search internet marketing plan. You have to bid a certain amount of money per every keyword that suits your listing for it to be able to show up in the top “advertisement” area of the search results page.

Paid Search through Social Media

Not to forget that paid search also works amazingly well with your social media platforms. Yes, this is another option for quick results and it leads traffic to your site almost immediately. While we all agree that it has taken a rather long while for the leading social media companies to hone their online paid advertisements structure, it has still come out pretty nicely. A lot of issues plagued the earlier apparatus of social media sites and thus after having ironed them out, depending upon the type of products and/or services you sell, this can bring in a lot of immediate profits for your business.

Then moving on to the “three big B’s” of social media and these can be understood as follows:

  • FaceBook, which is mainly for consumers, i.e. Business to Consumer, (B2C);
  • Then comes LinkedIn which is highly suitable for Business to Business (B2B);
  • And last but not the least, Twitter which is a bit of both.

All these social media sites and many more are well connected with almost all your existing clients and you can’t possibly deny that. They all invite discussions, reviews, testimonials and much more related to various products and also function as a spot to find the most relevant shopping ideas. Don’t underestimate the power of social media marketing as it is only to get bigger in 2017.

Referrals

Referral programs can become an important part of your overall internet marketing strategy. This is one strong promotional tool that can really help you leverage your customer connections. A referral program works to encourage your customers to share their positive experiences and stories regarding the use of your goods and services with their friends, family members or colleagues. Now, we all know that how strong the power of a written word is and in this case a personal referral comes in with a much bigger and stronger trust factor. Other online marketing techniques may still fail at times when it comes to garnering trust and response but due to that fact that the former is straight from the horse’s mouth it gains more traction with your audience.

Videos

Videos are something that never let you sleep. Literally, is you just happen to visit a documentary during day on a website about a small cottage industry in a village in Africa that sells handmade pottery and in turn educates the women and children and does charity work and immunizations for the society at large, it would actually have such an impact. Having conveyed this message in the written form does not really leave any impression but when your visitor has an opportunity to witness the thing in motion, the impact created is more than 100 times stronger. Videos make for an interactive form of internet marketing tool and they sell.

THEY ACTUALLY SELL. Period.

So what have you thought about your current internet marketing plan? Are you willing to make any changes with it? How do you plan to be an even bigger success in the coming year? If you are still not sure, stay tuned for more.

Promoting Your Business by Utilizing the Power and Force of Search Engine Marketing

What is Search Engine Marketing ?

Boosting your marketing strategies includes a strong understanding of Search Engine Marketing or, SEM for short. If you are confused as to what exactly SEM is, it is similar to SEO, which means search engine optimization. Those 3 letters that make up the abbreviation will be your best friend when it comes to online marketing.

The difference between SEO and SEM is that SEO entails getting ranked with organic results and natural links while SEM involves organic rankings, (ranking naturally) as well as paid search ads and other forms of advertising. When you combine the two forms of advertising, the results will be powerful.

When it comes to rankings in a search engine, such as Google, Bing, or Yahoo!, your primary goal would be to appear as close to, if not right at, the top of the search results made on your product or your content. In reference to site traffic, the sites that get the most traffic usually tend to appear near the top, but so do sites that make inordinate use of keywords.

Keywords are your bread and butter when it comes to SEM. If a short series of specific keywords keep popping up on your website and ads at a very frequent interval, then you can bet that you will skyrocket through the rankings.

Also, with regards to search engine marketing, it can be used in conjunction with specific types of searches (such as how Google offers their Web Search and Image Search).

Search engine marketing usually takes into consideration the inner workings of a search engine, as well as the content that people would look up on these search engines, not to mention a search engine that could see a level of preference above the others and is used far more often than the others.

Another way to boost your rankings by way of using SEM is through the editing of your website’s content and coding to be more SEO-friendly, this way, SEO can assist you better.

A very good example of how SEO and SEM works could is what you’re reading right now. The letters “SEM” have already appeared so many times that, if someone were to search for SEM, chances are this article would be mentioned within the first 2 or 3 pages (if all other SEO parameters are met properly).

Use SEM Wisely

However, as eager as you might be to make use of SEO and practically enslave it to bolster your website(s), you could actually find yourself getting barred from search results if you take too much of a proactive approach with SEO and SEM. Use it liberally and most importantly, naturally to, bring your website up in the rankings, but don’t push too much with it, otherwise you may find yourself in a dilemma that’s almost impossible to recover from.

You also don’t need to have any worry, as the major search engine sites, such as Google and Bing, have special tools that can help you in optimizing your website in that respective site’s search rankings…but you can also find out if that specific search engine is having any issues with managing your website in the rankings or not.

The major search engines tend to use an interesting thing called a crawler to hunt down pages to add into their search results (basically, think of insects that crawl across the rankings looking for food, which would be the websites). We also touched on this topic in our Search Engine Optimization Post

If you’ve ever heard of a little thing called crosslinking or backlinking then you’ll understand when it is said here that crosslinking is extremely important. If you are unfamiliar with the concept, crosslinking is a concept where you link one page on your website to another page on your website. An example of crosslinking is how users of Wikipedia take a phrase and link it to a Wikipedia article explaining that phrase.

Use The Right Amount of Keywords

One of the most beneficial ways to increase traffic is through the use of a keyword repeated a vast amount of times throughout your site. For example, if you’re selling a haircare product that strengthens the hair follicles and makes your hair look healthier, some good words you’d want to repeat in a variety of places on your site would be words such as “hair”, “strengthen”, “healthy”, “haircare” and the such.

Once you have created a post, article or page on your site containing those keywords, you can also use those same keywords and create an ad on Google Adwords, Bing, or Facebook. Having the same keywords will greatly increase your chances of having better ad conversions and more opt ins (prospects signing up to buy your products or subscribing to emails).

Also make sure that you update your website at a very frequent pace, so that the crawlers that search engines use have fresh information to pick at and bring back to the search engine, which, in turn will raise your rankings.

Now, in closing of what SEM means, not every website actually can benefit from the goodness of just SEO. Believe it or not, sometimes you need to take a different approach with your methods, such as pay-per-click advertisements, in order to generate enough business for your website that it does get higher up in the search engine rankings.

The Strengths of Search Engine Marketing

Now that we have the concept of Search Engine OPTIMIZATION out of the way…now it’s time to get down to the real deal. Just what is Search Engine MARKETING, and how in the world does it differ from SEO?

Well, first of all: If someone…anyone…searches up something on the Web or in a sort of directory, then they are ‘hunting’ for more information. If they are in this position at the time, there is a very good chance that this person is searching for information pertaining to something they may need in real life, or even something they’re buying. If it’s something they’re buying, that’s where you come in with your website.

Being high up in the search engine enables you to receive a good deal of traffic, especially if people are searching for information on your product, or the ability to buy it outright. You’d even get the traffic of people just looking out of curiosity.

Search engine marketing (SEM) is essentially you promoting your website or product through Internet marketing strategies that boost you higher up in the Google or Bing or some other search engine’s rankings.

When it comes to advertising (paid or unpaid, doesn’t matter), many people browsing on the Web or watching a video or anything, really, get very annoyed when an ad appears. Take YouTube, for example. In order to continue offering a free video hosting service to people, they put ads up on pretty much every other video for people to look at. Usually, people get quite ill-tempered when they see these ads, because they want to watch their video.

When it comes to you wanting to advertise your product or your website, you should consider a less invasive and forceful way of promotion. In your advertisements, offer people the chance to view more on your product or website, and keep the ad itself to a minimum length, so as to not bother the person’s current activity. This concept is known as “search-engine traffic” and it applies to almost any advertising.

In the last half a decade or so, paid advertising has bombarded the Internet, and this is mostly due in part to the major search engines requiring an alternative to their current income, as well as more marketers yearning for this “search-engine traffic”, and because both marketers and the search engines place a very high value on the people who make use of search results, they can be considered as the putty of both the marketers and the search engines to mold.

Is there an Easier Way to Get Ranked?

There are some marketers who believe that there are special “tricks of the trade” that they can utilize that can help to bring up their ranking…this is a complete and utter fallacy. If you were looking for any tricks to help you boost your ranking on your website, then you might experience a very hurtful penalty.

These “tricks” can often result in you getting the complete opposite result of what you initially intended to do. It’s much better to do the hard legwork and grind the old mill of “doing things the right way” than to take the easy path of marketing and be left with a website that practically is an online “ghost town”.

When it comes to SEO and SEM, both can be accurately compared to Public Relations, abbreviated as PR. All three of these concepts involve you being able to hire people on an internal or external basis, as well as utilizing a third party externally to help you through the concept of paid search marketing.

 

3 Ways That You Can Better Optimize Your Website Through Various Search Engine Marketing Strategies

There are 3 ways that you can truly benefit from SEM through the use of SEO and other strategies.

  1. Analyzing and Doing Extensive Research on a Keyword

This idea comes from 3 steps that you have to take.

1) You have to really look hard and be absolutely sure your website is properly indexed within the search engines. You can do this by searching for “site:www.yoursite.com” in Google.

2) You have to take some time to think about keywords, and which ones would be the best to use on your website to best promote your product or your site itself. If the market is competitive, choose lower competitive keywords that will be easier to rank for.

3) In conjunction with the second step, you have to take said keywords and apply them to your website in such a way that you will bring droves of traffic to your website and convince people to buy your product, or buy your service, or simply read your information (whichever your site pertains to, if not something else).

  1. The Popularity of a Website and its Saturation

How much of a presence does your beloved site have on the search engines? If you find out how many pages you have indexed in the search engines (which would be what saturation is), and you can also find out just how many backlinks you have on your site as well (this would be popularity), you will have the major information that you need.

On top of this, it would be best to have keywords that your potential clients/customers or simply visitors would be looking for, and at that point, you can also check to assure yourself of how high your pages rank in the Google, Bing, Yahoo!, or other search rankings. Now, this may be a bit technical for you at the time, but the algorithms of many websites’ rankings often contain link popularity, which is what was described above.

  1. Making the Best of Back-End Tools

Analytic tools and HTML validators are often considered the best of the back-end tools to make proper usage of, as you get all of the dirt on your website, as well as its visitors, and you will be able to properly assess the success of your site. There are a variety of tools, and their level of technicality can be measured based on whether they are simplistic tools to simply count your traffic, or you can really get into the thick of things with diverse, complex tools that allow you to access the very logs of a website itself to gather multiple statistics, not just the traffic, but who the traffic is, what the traffic’s doing, and when the traffic comes to your website and leaves it. Google Analytics and Webmaster Tools are great tools that can be used on a beginner and expert level.

Making it to the Top

With those three major concepts locked up inside your head, as well as being able to grasp SEO itself and just how vital its role is in SEM, you will have more success on building your website up, advertising it (or a product through your website), and most importantly, letting your website barge through all the others and make it to the very top of the search rankings.

When it comes to making it to the top of the search engine rankings, there’s plenty more to know, and you can find more helpful tips on the rest of our website…but you now know the basics and some of the advanced tips in regards to SEO and SEM and some of the SEM/SEO tools you can use to help you out further, so now you can take this knowledge with you and put it to use with your website. Hopefully in the near future, you do a search on your website for fun, and it’s number one!

Search Engine Marketing

Understand Search Engine Marketing to Increase Site Traffic

Search Engine Marketing (SEM) is critically important to your website. SEM is a method of analyzing and constructing your web pages and entire site so it can be discovered and indexed by search engines. Used effectively this will make your site more relevant, attractive and easily read by the engines and their crawling index software.

When looking for a service provider or product most users type one or two words into a search engine’s box, and hit ‘enter’. They then get presented with a series of

How do search engines rank your site?

Search engines use programs commonly known as spiders, crawlers or robots (‘bots’) which follow links from page to page downloading a copy of each one as they go. Pages are analyzed and indexed, and hopefully with a little luck and with some SEO to incentivize them, these pages will get added to the search engine’s database. Only the search engine’s owners know exactly how they index pages and rank them and they are constantly updating their metrics. But based on experience we can reasonably theorize most of what we need to do to get them to notice and rank a site.

Use keywords with care

Keywords are important to your SEM strategy but you must be careful not to go overboard with them – in particular don’t cram them into headers, titles, and Meta tags. Doing so will not only result in a poor read for your target audience, but will have a negative effect on your search results, as Google hates ‘keyword stuffing’.

Look at a keyword’s difficulty and search volume in relation to your own industry and website authority. Use a keyword difficulty tool like Moz to measure how competitive a particular keyword is. If it’s highly competitive and your website has a relatively low authority opt for a less difficult keyword. Then use your selected keywords naturally so they fit in with the flow of content. Using a keyword two or three times per page is a recommended guideline.

Structure your site coherently

Good SEM is all about getting your infrastructure architecture right. You need to make sure your site’s superstructure makes sense, so that the pages on your site are linked in a hierarchical, organized way. Users should be able to find the information they want as quickly as possible. Having a clear, logical sitemap is an essential element both for your visitors and for search engines.

Make your site user-centric

Make your user experiences good and you will also enable Google and other search engines to track and rate your site’s relevance to searchers. Improve your site speed to help improve ‘site activity’, and search rankings. Tools such as Google’s Page Speed Insights allow you to determine your site’s performance.

Practices to avoid

Spamming should be avoided at all costs, since it will get your site penalized. Keyword loading, hiding links, keyword stuffing, having duplicate content on several pages, mis-spelling popular search terms on purpose, using link farms or anything else that intends to dupe the ‘bots’ will get you removed from the search engine’s indexes.

Recent research suggests that over 80% of prospects check out a company’s website before going ahead and hiring a service provider. Without SEM potential customers won’t be able to find you, losing you precious business. Looked at another way, ignoring SEM is like having no sign over your shop front and blank windows in your building: prospects will drive past your shop without even realizing you’re there.