Planning and Executing the Perfect Internet Marketing Strategy

If you are looking to create a website, get it ranked well in the search engines, have steady traffic and customers that are ready to buy your products and services then it’s extremely important – before you start anything else – that you have a strategy and execution plan in place. Your plan should include, goals, assessing your competition and target market, and having a budget in place.

Set Up Your Goals

When it comes time to plan your goals, you will want to make sure that you are being realistic. You might be excited to get started right away but it’s important that you don’t get ahead of yourself and remember that planning and setting goals is a big part of the process.

When writing down your goals, you should make sure that you implement a timeline for when you expect to achieve these goals. The timeline should be realistic to your work ethic and life schedule. If you don’t have time to commit to your business marketing strategy then re-assess your goals and make your timelines more accurate with what you can actually get finished in a matter of weeks and months.

Some goals you can set up:

Have your website completed by this date:_____
Have your first 10 blog posts written by this date:_____
Create your first video by this date:_____
Reach out to 5 new business by this date:_____

Some larger goals could be:

Have 10,000 followers on Twitter by this date:_____
Have my first $1000 month by this date:_____
Send 10,000 flyers by this date:_____

Research Your Industry and Target Market

It’s also important to assess your industry and competition. Do some online searches for common keywords and see what other websites show up. What kind of Internet marketing strategy are they using? Are they on social media, are they creating videos, do they have a large number of fans or followers? These are questions you should be able to answer when coming up with a plan and creating goals for your Internet marketing strategy.

Knowing the answers to these questions will help you get on the right track. You don’t want to copy what your competition is doing; you will need to brand yourself apart from them.

Think of areas that they are not focusing in and capitalize on those areas. I.e., if they aren’t using videos for marketing, perhaps that’s an untapped marketing space you can use to set yourself apart and target another part of the market.

Have A Budget in Mind

If you plan on taking your business seriously, you will have some business expenses to monitor and take care of. In the beginning, if funds are small, be prepared to do a lot of the work yourself, be willing to learn what you need to, and commit time to learning the ins and outs of your business and online marketing tips.

Once you have the basic expenses covered and have more money in your budget, it might be time to hire an online marketing team to get started with your social media or search engine optimization plan. Maybe it’s even time to upgrade the website or get someone to create beautiful marketing videos for your business.

Remember that just because you spend money on your business doesn’t mean that you will make money instantly. It’s a slow process and you will need to work hard in order to achieve your income goals.

Once you’ve done the proper research, have assessed your industry and competition, written down realistic goals with timelines and come up with a budget that works for you, you will be able to start working on all aspects of your business and start seeing success with your internet marketing strategy.