Blogging for an Effective Internet Marketing Strategy

For a very long time now, blogging has become one of the best (and fun) forms of marketing to use to connect with users and consumers on a more personal level. Companies and home users alike use blogging to get in touch with people from all over the world and even transform them into customers.

Blogging is a major part of an effective Internet marketing campaign because through using blogs you can create and transfer the ideas and messages of your company, but in order to get the best rewards in this regard, you need to make sure that you create a great blogging strategy. Here are some ways that will help guide you into coming up with a great blogging plan for your business.

Integrating Keywords

One of the most important things when it comes to blog marketing is, of course, the fact that you need to integrate the best keywords, the ones that you plan to use in your Internet marketing strategy. Knowing what keywords to use is essential if you want to get the word out about your products and services, so try to integrate them in as much digital content that your company creates, if possible in all of it.

Keywords are essential because, thanks to them, your readers and customers or even the potential customers can reach you easily, and because of this, they are essential to research, create and use throughout your content. What’s crucial to know about keywords is that they need to be researched and selected properly.

You shouldn’t use keywords that aren’t applicable to your niche and unrelated to your products and services. Make sure you study the competition, use keyword tools and testers and do whatever it takes in order to get some impressive and competitive keywords that will help your content appear in the search results.

Your keywords should appear in the following sections of each blog post:

  • Once in the title
  • Once in the url
  • Once or twice in the content
  • Once in the tags, description and keywords section

If you are using WordPress for your website, there are great plugins like All-in-one-SEO and Yoast that will help guide you in placing your keywords in your content.


Blogging is all about having an objective. Casual blogging allows people to connect with others, and business blogging is created to help you connect with customers on a more personal level. However, when it comes to blogging specifically for Internet marketing, you want to showcase the power of your products and include all the digital content that your company is currently offering, as this is great in providing brand consistency and motivation to purchase.

In this particular step, it’s also important for you to see if you want to cater to a niche or figure out how you can appeal to an even broader audience without investing anything else other than the written content.

The content in your blogs can be used as great tools when it comes to making people understand and buy products, so this is why you need to try and tailor your blog to have the same message as your company’s marketing mantra along with having a strong call to action at the end which leads your customer to their next step. (i.e, buy this, try this, download this, learn more here)


Blogging regularly is essential if you want to get exposure, and because of this you need to add as much content as possible, as often as possible. However, don’t write a lot of unrelated content on your blog just because you need content, instead try to provide quality over quantity, as this matters greatly for SEO reasons.

People come to your blog because they want you to fulfill a need or solve a problem, and because of this, writing useful and relevant information will often bring you more traffic and quality traffic.

Try to be consistent and add as much content as you possibly can, related to your business, products and services, as this will help to support your blogging plan while also improving the overall image of the company.


Internet marketing plans always have a focus, and that is exactly what you need to take full advantage of. Instead of adding random blog posts just to fill the blog section, you need to focus on the type of articles you need to publish. Of course, these need to be created according to your Internet marketing strategy in order to successfully promote your products and services.

If you are able to focus on the right keywords and your content consistency plan, you will be able to get the results you deserve and want.

Remember that without a focus and a core idea to include in the blogs, your content will be considered irrelevant by the search engines and highly uninteresting for your readers and customers.

Become an Industry Expert

If you want your Internet marketing strategy to work, you will need to try and become and industry expert. Of course, this is much harder than it sounds, but in the end it’s one of the best things you can do for your business.

In order to do this, you need to answer questions that people in your field of work need answered, or at least provide pointers, tips and other helpful information. The more helpful information you add, the higher your chances of getting great results will be. If you are seen as an industry expert and an authority figure, you will find yourself in a much better position and be able to start creating a loyal customer base.

Bring Value

Your blog needs to continually add value into the life of the person that’s reading it. Your blog needs to be filled with information that the reader will consider valuable; otherwise your company will fail when it comes to using blog content in your Internet marketing strategy.

There needs to be clear benefits that the reader can easily see throughout your blog content and website. Remember that the sole purpose of the blog is to maintain a great connection with the customers, generate new leads and increase your revenue stream, but in order to do that, you will need to provide your readers with something that will make them want to come back often to see your latest released content.

Don’t focus on having a great blog Focus on producing a blog that’s great for your readers. – Brian Clark

Networking and Sharing

Blogging is all about creating and sharing content, so alongside the idea of writing the content, you also have to share it properly. Networking and sharing are two immensely useful ideas that will bring you a wide range of opportunities into the mix. Sharing your content will make your whole Internet marketing strategy come to life, and allow you to get your content circulated in many social networks and search engines.

What makes sharing great is the fact that, thanks to sharing, your blog content will be able to reach people from all over the globe, and that’s certainly helpful when it comes to selling your products and services to a worldwide market.

People in your social networks can help you promote your content as well, because most of the time they are the catalyst of your blog sharing endeavors, so try to engage them and ask them to share your content in order for your blog to get the best possible coverage it can receive.

Show Emotion to the Readers

People want to see the connection that you create with your blogs, so even if your posts are created for your Internet marketing strategy, make the posts feel alive by connecting with the readers problems and show them that you have the perfect solution for all of those tough problems that they encounter.

People always welcome help into their lives, and if you show that you are passionate about what you do, then they will accept this in a much easier manner, which is very important!

Even responding to comments and social messages is a great way to interact and convert the audience from a simple reader into a potential customer, all you need to do is to add the proper information and tools, then respond to any questions that might appear. Passion and respect towards your readers will bring value and respect, something that is undeniable and can propel your business to success!

Know Your Audience

Before you start implementing blogging into your Internet marketing strategy, you need to know your audience. The same audience that you want to buy your product will most likely read your blog, so you have to be extra careful when it comes to talking and interacting with your audience.

Study what they want and need and listen to their needs accordingly, because knowing your audience is one of the best ways to grow your company and make your overall Internet marketing strategy a successful one.

Length of Blog Posts

Blog posts don’t have a set length in place, it’s not about having the longest posts, instead you have to write about the content that you think is valuable to your audience.

Sometimes, a concept can’t be said in only 400 words and you will need to write a longer post, a report or even an eBook. Other times, a short 200-word description, before and after story or even a few images would work really well.

If you decide to write longer posts, make sure you break up the content with subheadings, lists, bullet points and quotes in order to keep the reading flow lighter and easier to read.

Either way, your content needs to be filled with useful information that is genuinely helpful, informative and relevant to what your audience is looking for.

Integrate Other Forms of Content

Adding other forms of content is important if you want your blog to come alive and help explain your valuable information in multiple ways. Usually, a blog is only filled with text, but the more images and videos you have, the higher your chances at engaging your customers will be.

Some types of content that are popular to use in blog posts are:

  • Infographics
  • Videos
  • Social Media Comment Integration
  • Images

Social Media Promotion

Of course, blogs are great and very useful only if people get to see them. This is why you need to promote your blog in the best possible way. Social media works well when it comes to promoting products and services, all you need to do is to write a compelling, keyword loaded, SEO optimized post for your site and encourage people to share it, and your readers will take care of the rest.

The best thing about blog promotion through social media is that the results can be seen very quickly.

Provide Answers

A blog that relates to your Internet marketing strategy needs to demonstrate that the product you want to sell will help solve your client’s questions and problems. Nowadays there are so many products on the market and people are constantly being pulled in multiple directions. The best way to promote a product is to show your prospects that your products and services can be of use to them and that they can come to you for help.

The Perfect Blog Strategy

Here is a list of what you can do with your blog post as soon as you post it to your website.

  • Use a ping service like PingMyUrl or PinGoat to automatically share your blog post with the search engines.
  • Social bookmark your blog post to the top10 social bookmarking sites (StumbleUpon, Digg, Tumblr etc).
  • Share your blog post with your social media followers a few times over the month using different catchy headlines.

In conclusion, as you have read, blogging is an efficient, useful and highly impressive form of marketing that you can use in order to help you promote your products and services.

Creating content and sharing it with the help of a blog is very easy, and this is why we recommend it for any company. Just go ahead and create a blog, follow the tips listed above, then see how great the results of your Internet marketing strategy will be!