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Top Traffic Building Techniques

All website owners want to get more traffic to their website, as this is the only way to capture the attention of visitors and convert leads into sales. The more traffic your website gets, the more effective your Internet marketing strategy will be.

There are numerous traffic building methods and strategies that you can use in order to promote your website with complete efficiency, and these usually require a lot of attention, research and maintenance. Of course, these are only a few of the techniques that you should use for traffic building, and we will showcase the most important ones during the course of this post.

Advertisements

As expected, placing ads online is one of the best ways to get the fastest results. Although it may be expensive at times, there are numerous methods and sources of advertising to use, and each one of them caters to a different type of marketing plan.

Some ads work well for news sites, others work well for E-Commerce sites and so on. It’s important to test your ads, check your results and see which ads work the best, which ads are performing poorly and which ads need a different headline or copy.

Here are some types of ads you can use for marketing your business.

  • Paid search
  • Social media marketing and advertising
  • Display advertising
  • On-Site advertising

All of these advertising methods are highly sought after mainly because they allow you to pay for displaying the ads and once the set up process is done you can immediately start seeing results.

With the help of social media advertising for example, you have the opportunity to get more exposure for your business in front of targeted users. You could even place an ad for someone to like your fan page, if they like your fan page, you will then be able to market to them over and over again by using your status updates.

On the other hand, paid search campaigns with Adwords can be even more efficient as you are able to target the whole world, (and not just social media users) but it does come with a slightly higher price, which is to be expected because of the amount of competition.

There are several things you can do in order to make sure your ads are effective:

  • Try to integrate multiple keywords, as this will allow people to find your site when they search online. Use long tail and short keywords.
  • Check out your competition! You always need to check out what you are up against. Seeing what the competition does is very important because you will get to know what to avoid and what you should move forward with in order to gain the attention of more and more users.
  • Change what isn’t working. You don’t want to be wasting money paying for ads that aren’t converting. Make sure you are looking at your statistics and conversion rates daily, and pause or delete ineffective ads to save money.

The Social Aspect

Since we live in a social world, in which social media plays a major role, you need to make sure that you produce great content and share it with your fans and followers. Sharing content such as blog posts for example can lead to large amounts of visits and shares if the content is good and worth sharing. Here are some tips to help you market your business and build traffic to your site using social media.

  • Try to use as many social media channels as you can! The more channels you use, the better the exposure you will receive! The most important ones that you shouldn’t leave out are Facebook, Twitter and Google+.
  • Do not copy and paste the messages between social media channels. Although your content might be similar on multiple platforms, you have to make sure that you write appropriate content for each platform – i.e. a 200 character update will look great on Facebook, but not on Twitter as it will get cut off.
  • Post frequency will relate to your business type. When it comes to when to post on social media, you should post 3-5 times a week if you have a small business and more often if your business is larger. Posting frequency also depends on the niche of your business- i.e., if you have a celebrity gossip business or news related business, you should be posting updates as soon as new information happens.

We recommend that you try and tailor your content based on the social media sites that you want to use. Twitter is great for shorter posts no longer than 140 characters, but if you want something that will showcase the power and strength of your products, then you need to go with something such as Google+ or Facebook, as on these sites you don’t have any character limits.

If you are planning to use a lot of images in your updates, it’s recommended that you use social media sites such as Instagram or Pinterest, as these sites are built for image marketing and make it much easier for you to get traffic and shares for your image content.

Headlines

Of course, no matter what type of content you write, headlines play a major role in building traffic. If you write content, then you need to add a headline, but not just any headline will do, you need to make it irresistible and compelling in order to get clicks and traffic flowing to your website.

Headlines are essential because you need to capture the viewer’s attention above all of your competition and all of the other distractions that the Internet can bring.

It would be wise to write multiple headlines and then try to select the one that suits your content and target audience the best. Here are some more tips on writing headlines:

  • Include numbers- i.e. 10 tips to help you___ , 5 ways to ___
  • Include adverbs and fun words – i.e. tricks to___ superb ways to___ stellar tips to___
  • Include intriguing words – i.e. secrets to___ , weird ways to ___

On-Page SEO

Of course, optimizing the content that you write for SEO is essential if you want to get found in the search engines and generate more exposure. Search Engine Optimization can work wonders for a business if you follow the right rules and are patient.

There are a few things that you need to do in order to optimize your webpage for SEO, and these include the following tips:

  • Creating internal links is a practice that’s been around for a long time, yet still manages to be highly efficient. Being able to add some internal links in your blog posts and images will help your site rank higher in the search engines and in turn, get more traffic.
  • Meta descriptions are also highly important when it comes to getting your site ranked in the search engines. You have to optimize the site Meta description in order for the search engine to figure out what it really is about.
  • Add keywords in your description too if you want even better results. You can do this by implementing the All in one SEO plugin or the Yoast plugin if you’re using WordPress. These plugins will help walk you through where to place your keywords and how often.
  • Image alt text is yet another thing that you need to take a look at. It can be hard to figure out at first, but the reality is that with the help of alt tags the images will be better organized within the site and receive much better results in the search engines.
  • Bring the long tail keywords in front when it comes to writing your content. Yes, instead of focusing on creating shorter keywords with a lot of competition, try to focus on long tail keywords. Long tail keywords can include the most popular questions your audience has, or strings of words in 3-8 word lengths.
  • Another great idea if you want to improve the SEO of your site is to start a forum. By adding a forum to your site, you can increase the time that a person spends on your site, not to mention that you can build an entire community.

Submitting Articles

Articles can also contribute to the amount of traffic that goes to your website. By submitting relevant and quality articles to well ranking sites like Ezine, GoArticles, ArticleBase and StreetArticles, you will be able to have your content published on another source that will make your article show up in the search engines. You are also getting a few backlinks to your site, which will also help you show up higher in the search engines and build more traffic to your site.

Article length does have a major impact on the amount of traffic you will receive, and that’s why you need to pay extra attention when it comes to writing and optimizing your text. If you want shareable articles that bring you lots of visitors and an increase in traffic, you need to be certain that you create longer, compelling and comprehensive pieces of written content.

Of course, variation is key if you want to write content often, so try to compliment your articles by adding images, relevant links, quotes and bullet points. Not only will this help with SEO, but it will also bring better visual appeal to the site as well.

Tags & Keywords

If you want to build traffic, you need to tag your content and describe it in as much detail as possible. However, when it comes to tags, there are a few unwritten rules that you need to take into account:

  • Always check the tags for validity, as this is very important if you want the site to be in the search engines and bring you traffic.
  • Additionally, include as many keywords as possible into your content as they are very effective when it comes to search engine optimization. Place them a few times in the content and especially in the title and tags section.
  • Avoid keyword stuffing, because search engines will penalize you and you will get less traffic than you would expect and need. Keyword stuffing means that you are placing the same keywords over and over again to the point where it’s unnatural and obvious that you are trying to overload your content.

Before you even think about writing your content, it’s important to do a fair amount of keyword research so that you can see what you’re up against when it comes to your competition. It will be easier to get ranked for less competitive keywords and using less competitive keywords would be a good place to start. Research the top 10 keywords you plan on implementing into your strategy and save that file for reference when you write all of your content.

Get Referral Traffic

Referral traffic means traffic that has come from other sites other than your own. Word of mouth, social media, directory sites and review sites are great ways to get referral traffic. With social media, your content can get shared worldwide and generate more traffic to your website.

Directory sites can be worldwide too, but they are more meant for local marketing. When submitting your site to directory sites, be sure you have the same address and phone number listed in all directory sites. If there is inconsistency with your business name, address and phone number, Google might see this as a red flag.

Review sites are also great sites to use in order to build loads of traffic to your site, as they are one of the best ways for potential customers to read what others think about your products and services.

In conclusion, every Internet marketing strategy requires you to get a lot of traffic in order to receive sales and a return on your investment. The strategies mentioned above are essential to use if you want to get great exposure. It will take time to build steady traffic but with enough time and research invested in your traffic building techniques, you will be able to capture the true power of all of these different types of marketing techniques and make your Internet marketing plan a true success!