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The Top Search Engine Optimization Techniques For an Effective Internet Marketing Strategy

What is Search Engine Optimization?

Search engine optimization is a term often heard when it comes to implementing an internet marketing plan. Search engine optimization – otherwise known as SEO, is extremely important to know in order to get your website ranked in the search engines.

You know when you do a Google search and there are certain websites or terms that appear on the first page? Chances are, those websites and businesses know all about search engine optimization and are targeting specific keywords and following Google’s latest algorithm and rules that will allow them to appear higher than their competition in the search engines.

There are several factors that contribute to having a successful SEO strategy; we will list the following below.

On-Site SEO

On-site SEO relates to search engine factors that can be controlled directly on and from your website. There are many things to keep in mind when setting up your website and business and having a good strategy for on-site SEO is a must. Here are some things to look out for.

Website Theme

Your website should have a theme that is compatible with SEO and will allow the site to be seen in Google when someone searches for your products or services.

There are many website templates that will do this for you as well as plugins that will help you along the way if you’re a beginner with SEO. A good place to start is to use a WordPress based template and install the Yoast plugin. The Yoast plugin will help walk you through the correct SEO steps you need to take in order to get the most benefits from your website and content.

Titles

The tiles on your website should be between 10-70 characters long, be unique, and contain your most important keywords.

Description

Your website description will allow your website to be found organically in the search engine and encourage viewers to click on your website. It should be between 70-160 characters long and also contain your most important keywords. Organic search rankings means anything that appears in the search results because of relevant content on your website; it includes everything except for paid ads,

When you do a search in Google, or another search engine, you will see other websites titles and descriptions. That’s where they get displayed and why it’s important to have your keywords and an informative description to make viewers want to visit your site.

Tags and Keywords

When posting new content, it’s beneficial to make sure that your keywords (also called tags) are properly placed once in the title, once at the beginning of your content, once in the middle to the end of the content and once again in the tag or keyword section of your website.

XML Sitemap

A sitemap is a little more technical to understand but your web programmer and some plugins (Google XML sitemap) will help walk you through how to make sure your site has one. If you implement a sitemap to your website, it will help to automatically index your site when there’s new content and make your content available for all search engines to index and crawl your site.

Crawling: Google has little bots (also called spiders or web crawlers) that search all website links and make sure that they have relevant content and they are working correctly. After crawling the site for links, they bring that data back to Google’s servers.

Indexing: After crawling the search engines, Google collects pages to create an index based on location, keywords and relevant information.

Robots Txt File

It’s important to have a robots.txt file on your website because it will allow you to restrict or permit the search engines to crawl your website. Your web programmer or certain plugins (WP Robots Txt) can help guide you on how to set this up.

Google Analytics

Installing Google analytics on your website will allow you to discover what types of visitors are going to your website, how long they are staying, which types of content are the most popular and what channel sources they are coming from. It’s very important to have analytics and review your reports weekly so you can see if your marketing strategy is working, and what holes need to be fixed or revised with related to your SEO techniques. 

Off-Site SEO

Now that we’ve taken care of the most popular on-site SEO techniques, we can look at what’s involved with the off-site SEO techniques. These techniques involve everything else related to SEO that are not directly involved with your websites template or setup.

Backlinks

Backlinks are other links that point back to your website from other websites. They, in essence, prove to Google that your site is worth looking at. Having quality backlinks is more important than the quantity of backlinks and it’s extremely important for your marketing strategy to have a plan to create good, consistent and relevant backlinks.

Many sites had their rankings drop suddenly because of Google’s new algorithm (Panda 4.0) update in 2014, which related to poor quality backlinks.

Social Bookmarking

Social bookmarking is important for an effective marketing strategy and your SEO plan because it will allow your content to be socially shared amongst many different social networking sites.

It’s important that you choose high PR (page rank) social bookmarking sites so that your content is compatible with the new algorithm changes. Bad backlinks can get your site penalized and if that happens, it will be a long recovery process.

Some of the top social bookmarking sites include, Stumbleupon, Reddit, Digg and Tumblr. When you share your content to these sites, it will have a better chance of getting shared and read amongst others, which will, in turn drive more traffic to your website.

Web 2.0 Properties

Having your website product and services listed on other websites is a great way to get traffic back to your site, show up multiple times in Google and give your site a high quality backlink. This is important for your SEO strategy because the more web properties your website links to and from, the better your rankings will be because your site will be seen as an authority website.

Some of the most popular web 2.0 properties include: Hubspot, Blogger, Squidoo, and WordPress.com

Infographics

Infographics are another great way to display your products and services in a fun and creative way. They work really well for SEO purposes because they can show up in the image results when someone does a Google search. You can use these infographics for social media, your blog pages and on photo sharing sites.

Videos

Similar to infographics, videos are a great and captivating way to show your products and services in a matter of seconds. Videos work really well for SEO purposes because they get shared and liked often on popular sites like YouTube, Facebook and Twitter. By getting your videos shared, you will get more views and more interest in your business.

Videos also rank really well in the search engines. If you post a relevant and great quality video full of wonderful and helpful information, your video can show up on page 1 of Google in a matter of days! In order to make sure your videos are properly optimized (SEO friendly), you will need to do the proper keyword research necessary so that you are using competitive keywords that get searched a lot by the public. You will need to insert these keywords in the title, tags/keyword section of the video upload site, and make sure the keywords appear at least once in the video description box.

Images

Like infographics, images get shared a lot and can be seen in the images section of search engines when a viewer searches for a certain keyword. When using images on your blog or website, make sure that you have your keywords in the alt tags, title and description.

Try to keep the images relevant with relevant keywords. For Example: It wouldn’t make sense to promote a dog walking company and then have an image of someone holding an umbrella with keywords that say ‘dog walking company Philadelphia’. Make sure your images are congruent and relevant to your content in order to get the best chance of appearing in the search engines.

Ads

Paid ads on Google or Facebook can also help your site rankings and overall SEO strategy. By using paid ads, you will be able to target the right traffic, and have viewers visit your website. By having more visitors to your website (and keeping their attention for an extended period of time) you will be able to reduce your bounce rate and capture more eyes.

When Google sees that your site has more visitors, it will start to give your website more credibility and authority (better rankings) in the search engines.

Social Media

Popular social media sites like YouTube, Facebook and Twitter are great for search engine optimization. When you post something to your fans and followers, you will get more visits, likes and shares to those posts- which will help you get more visits to your content and website. As we’ve mentioned before, the more quality traffic you get, the more your site will be viewed as an authority site, and rank well online.

A good strategy for social media to follow is to use your status updates to promote your site 25% of the time, and offer helpful advice 75% of the time.

If you are too pushy or ‘salesy’ then your followers will unfollow you because you are not offering enough helpful advice that benefits them.

Content Creation

One of the most important strategies for SEO is to implement a content creation plan. Content creation involves anything with relevant information that can get shared in the search engines. The most popular types of content are, landing pages, website pages, blog posts, articles and press releases.

When you are posting helpful and beneficial content for your viewers, your viewers will want to come back to your site for even more information, start loving your brand and then be more inclined to buy your products and services.

Search engines love new, fresh and consistent content. By posting something new once each week that has great keywords and informative content, your site will start to rank better.

When using the proper keywords, it’s sometimes easier and quicker to get an article or page ranked than an entire website. Websites will take between 2-8 months to get ranked and one article could take 24 hours (depending on the quality, keywords and amount of visits you get).

Content Sharing

Along with content creation and social bookmarking (mentioned above) content sharing is also an important part of your search engine optimization strategy.

After each new post or article you create, you should use a social pinger to ‘ping’ it to the search engines. Using the right pinging service, you can send your link to multiple sites that will help the search engines crawl your content faster.

Some good Ping sites are: pingoat.net/# and http://www.pingmyurl.com/

After you ping your content, you should social bookmark it to the top 10 sites, and then share it with your social media following.

When trying to figure out the perfect search engine optimization techniques, it all comes down to:

  • Doing the proper keyword research
  • Posting consistent, relevant and informative content with those keywords
  • Getting your content circulated through multiple forms in the search engines by sharing it with your following and through other means online.

Getting your site ranked online using search engine optimization techniques can at times be frustrating and at other times, extremely rewarding and beneficial for your business. It’s best to stay in the loop and up to date on your Internet marketing information.

Some ways you can do this are to subscribe to popular Internet marketing, SEO and social media blogs. Signing up to a program that helps guide you to be an Internet marketing guru can also help you learn the best strategies to help your business be successful online.

Remember that it’s important to follow all of the rules and post content that is genuinely helpful and beneficial for your audience. If you focus on how you can help your clients, rather than, how can you make money off of your clients, you will see much better results when it comes to your content getting ranked in the search engines.

 

Planning and Executing Your Internet Marketing Strategy

Whether you have a start up brick and mortar business or an online business, you need to use the increasing power of Internet marketing in order to make your products more appealing for your customers and thus, the fun part; creating more sales for your business.

Internet marketing can help you get a boost in sales, organize your company much easier and define a strategy that will help your business grow, so there are lots of benefits that it can provide without asking for too much in return. However, if you do want to get the best out of your Internet marketing strategy, you need to come up with a good, to the point Internet marketing plan that will allow you to get the results you’ve always wanted.

A good Internet marketing strategy should be divided into multiple steps that include planning and executing as well as targets different ideas, then shapes them in such a way so that they will bring the best results. All of these ideas need to be implemented immediately if you want to get the best results out of your Internet marketing endeavors.

Defining the Target Market

In order for your Internet marketing plan to work, the main thing you need to do is to define your customers and learn more about them. Being able to know your customers is a major advantage, because this way, you will have the opportunity to tailor all of your products and services to their needs, and thus attract them to make that much needed purchase from your company.

Knowing your customer is essential; in fact it’s as important as choosing the name for your business or writing the product descriptions.

Defining the customer is quite hard, and you need to find the answers to a number of questions, such as the sex of your customer base, the way they work, if they travel a lot, their age, location, job profile and level of education.

Know The Demographics

These demographics vary depending on the type of products or services that you are currently selling, but the main idea here is that you need to find out as much as possible about your customer, then relate and use the information that you get in order to improve your offerings.

By knowing your customer better, you will know the focus of your Internet marketing plan, and this is an essential thing to do if you want to stand out and generate the most revenue for your business online.

When you find out more about the customers, try to see if they have any expectations or desires that cater to your field of work, as these are also important when it comes to growing your company and delivering the best products, not to mention the fact that Internet marketing plan and execution will be more efficient as well.

The main purpose of knowing your customers is to have a good idea of where to start your Internet marketing plan and figure out the customer base that you need to market to and which marketing platform to use. This makes it much easier to create and place a message that will be efficient and which will connect with the user base.

Where Should You Market Your Business?

Of course, since Internet marketing is performed in a digital manner, you need to tailor your efforts so that they will cater to the needs and web browsing habits of your visitors.

In order to do this you need to figure out where your marketing efforts will be posted. Choosing multiple sites to promote your products and services is a great way to reach multiple customers and test out the market. So what do you choose? Blogging, social media, local marketing, free ads?

Of course, the most important thing is that you will have the opportunity to bring a lot more visibility to your message and this message will be retained by multiple people, which will help generate leads and increase the chance of having a successful business.

Finding multiple sites that will enable you to increase the number of visitors is essential, because this way you will have the option to find a unique and powerful way to reinforce your message.

In order to know the best way to promote your products through Internet marketing, you will need to find sites that cater to your field of work specifically and are relevant to your niche.

Try Multiple Mediums

Social media can work for your site as well, it all comes down to how much you want to invest in the creation of your content and how you want to modify it in order to appeal to your customers. You might also want to try to integrate your ads in newsletters, because this brings an even higher level of exposure.

When you consider a medium for your content, try to find one that brings the best results for some very important factors. First of all, the medium needs to provide a good amount of traffic, as this is crucial for getting a good exposure.

On top of that, search engine marketing and optimization are also important, because these will help your website get a better ranking.

External linking and backlinking is also important, as you do need to have multiple links coming back to your site from other sources. Of course, the quality of the backlinks are extremely important for getting your site to rank well.

Check the messages that are seen in your ads and, of course, try to see if your competition is already using these sites for promotion. Having ads that relate to your field of work or your business is a plus as well.

Using Pay Per Click via Adwords, Facebook or Bing is a good idea if you want to get more exposure for your business. If you’re a beginner, using AdWords will provide you with a good way in regards to finding the best keywords that will work best for your target market as well as finding the best keywords to use. You need to integrate effective and competitive keywords in your marketing endeavors in the best possible way, as this will allow you to get the best results!

Conversion rates are also crucial, and you need to keep an eye on them too. The best way to do that is to create a document where you enter all the places where your product will be sold and then track the number of clicks/sales you get. This way you will be able to see if the Internet marketing plan works well or not. Most of the time, you can use tools like Adwords, Facebook Insights, Google Analytics and HootSuite to measure your site conversion rates and social analytics.

Have a Proper Budget

Having the proper budget is essential for any marketing campaign, but obviously you don’t want to spend too much and go over budget. Usually, you will figure out what budget you need once you get your target market and keywords ready.

Try to define a proper budget limit and avoid overstepping that mark unless it’s fully necessary. A few targeted mediums to promote your products are ok at first; you don’t need more than that to get started. Remember, you can always increase the number of platforms or marketing efforts used if you see that the Internet marketing plan is successful.

Prioritize your marketing efforts in order to get the best possible exposure and add more money to the places where you think you are getting better results. If you use PPC advertising, check out the results after a few weeks in order to see the performance of the chosen keywords and tweak as necessary.

Generating Content

Of course, when you create the content for your website, you need to find out the main benefits of your products and services and place more emphasis on them. People want to know what you want to sell, and you need to bring the benefits of your products right in front of them so they will be irresistible.

Trying to relate your content to the customer is also essential; as this provides you with the best way to make the products sell. One way to relate to the customer is to integrate emotional words in your content in order to make your product easier to relate to and evoke emotion from your prospect.

Promotional Strategies

If you can, try to integrate coupons in your Internet marketing strategy. Coupons and discounts usually help you sell more, and thus you need to use that to your advantage. They also work really well for PPC ads and social media networks. Who doesn’t love a good deal?

The ad text needs to be short and to the point, but when it comes to the visuals, you might want to tailor the ad to a certain holiday, event or discount. If not, create a generalized ad or update that will make you stand out on the market, thanks to beautiful and appealing visuals, and integrate the ad text in it, in the best possible way.

Always Monitor and Track the Results

Even after your marketing content has been created and your content has been published, there’s still a lot of work to do. You will need to track the success of your efforts and see if there are any changes necessary, if there are, you should to make those as soon as possible.

Finding this information is very easy, as all websites can easily be integrated into an analytics tool. It’s recommended to track the results at least once a day for at least two weeks in the beginning, as this is the best and fastest way to identify the performance of your ads. Some will do great, others not so much, so you need to find the underperforming ones and bringing them to fully functioning order or delete them alltogether.

Ways to Execute Your Internet Marketing Plan

One of the best ways to execute your Internet marketing strategy that you have created is to perform search engine marketing and optimization techniques. This requires you to bring your content into multiple search engines.

If Google and other search engines love your content, they will offer you impressive results in the end, not to mention the fact that they offer you a wide range of tools that you can use in order to perform the promotion and make sure you are complying with the guidelines.

Internet marketing execution can also be performed via content marketing strategies. Your content (blogs, press releases, videos, ads etc.) can be placed in numerous mediums on their own, thus bringing even more exposure to your products and this will indeed yield great results

Social media and mobile marketing are also great mediums to use for executing your Internet marketing strategy. These platforms allow you to access most of the Internet consumer population, and you can easily try to bring your ads here for the best exposure and share your new content in order to get more site traffic.

Mobile marketing can bring you text messaging and QR codes, whereas social media brings sharing and numerous other tools, not to mention that it also integrates with analytics well which is a great thing for checking your conversions and traffic metrics!

Go Local!

Don’t forget about local strategies. Using local websites to market your business is very important, and they help you a lot when it comes to promoting your Internet marketing plan, just try to tailor them to the needs and aspirations of the local population if you want to have the best possible results.

When using local marketing techniques, it’s also extremely important to have your business information listed the same on all web properties. IF your address and phone number differ on different sites, Google and other search engines might penalize your site.

Follow Your Plan and Tweak When Necessary

In conclusion, planning and executing a proper Internet marketing strategy plan is quite easy to perform, as long as you follow the guidelines provided above. Both planning and execution are very important, so you need to pay extra care in regards to the way you create and expose your Internet marketing strategies to the online world, as this is the only way to get amazing, tangible results.

Don’t hesitate try something new and unseen before, because ads and impressive strategies will almost always catch up to their audiences. Just tailor your content and strategies to your audience and field of work, and you’ll do a great job, with the sales and visits to your site being increased in no time.