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High Impact Website Conversion Strategies

funnelIt is all about attracting your customers to your brand and this is what we are here to do. Businesses are for the customers and by the customers and so it won’t be completely wrong to say that the customer is the “King.” Prosperity is where the “King” is and you always want to prosper. For that what you need to do is keep the “Kings” coming for more.

This is what defines a great website conversion strategy. It is nothing but a reason that you give your clients to visit your website and then keep visiting it again and again until they become your returning customers and then spread the word perhaps. You are in need for constantly updating and upgrading your efforts and tools if you want your conversion to show great results. There is no easy way out of it but the following 4 strategies are some good examples that you can use in your business for the same effect. They are not exactly the only or the most supreme ideas that ever crossed mortal minds but they will indeed prove helpful in positively impacting on your website’s conversion rate.

Aim of Your Website
What are you doing here? This is the most important question that you need to ask yourself and probably your website too. The answer to this question is hidden in your website’s primary aim. So determine in time what the main goal for your website is and from there you can move on to other things rather smoothly. Understand what you would have your website visitor doing upon visiting it.

Do you want to sell more products? Do want them to subscribe to your maintenance services? Do you want them to enroll for your monthly newsletter? It could be absolutely anything and so, before you can even think about starting to improve your website’s conversion rate, this is something that you must look into. So don’t sit and waste anymore time delaying in identifying what the primary goal of your website should be. The main ‘conversion’ action will happen only when you are sure as to what you want your website visitor to do.

Call to Action? There it is
Never forget to remind your customers of what exactly they are there to do. You want to make sure that your customer is never left with a moment to contemplate leaving the website without clicking on the call to action link. So, formulate and utilize a clear call-to-action strategy. This is the step that you take after you have identified the primary aim of your website.

Every page, every part and probably the footer of the website too should have this call to action link that would lead the visitor to a simple sign up page or a subscription page that would make them your returning clients. So you need to make sure that you further this process with every single click of the visitor. Every page or link that they visit should take them one step closer to signing up with you. It is quite simple really because all you have to do is add an appealing and attractive call-to-action link throughout your website. This is like asking the visitor to actually take an action now that he or she has had ample time to visit every nook and corner of the website.

For instance, if you are looking for more subscribers for your website’s newsletter, your visitor would only want to or rather could subscribe to it if only you include hyper-links, tabs and banners throughout your website. Yes, these areas with the text ‘click here” written on them are very useful for getting you a newsletter subscriber or a potential qualifying marketing or sales lead. With these links spread out and readily available to the visitor across the website they don’t have to go back or search for the pages ahead to get enrolled or sign up. So, this is all about making it easy for the visitor to connect with you and eventually become a loyal consumer.

Simplify the Sign Up
Not many of us understand the importance of simplicity. It is due to this very reason that you get ample traffic but none of them gets actually convert. For your conversion to happen and become successful you have to make sure that it is amazingly easy for your website visitor to take the plunge. Yes, the action that you desire out of them is kind of a plunge for them and if you have got your prospects loitering about on your website, now is the time to convert them. This is a function that you are going to adopt so as to simplify the process of signing up or taking the desired action for the visitor. This can be done by clicking the call to hyper link that you were clever enough to provide on every single page.

This is the general rule of thumb that when you ask them for more and more information about themselves, you are basically asking your website visitor to take more actions as they move along the way. So by the time they are done introducing themselves to your website, more than half the job is done and all that is left is signing up with just a click. The entire process that is explained here should make you a winner among your peer websites with the most number of call to actions registered and honestly shouldn’t really be that difficult since you are making them sign up as they browse through.
It is very important to improve your offer. When you are asked by your website visitor that what all you keep with you that makes you different from others, what exactly do you have to say? It can’t just be a better price for the same product that is available with the previous seller. For any customer to be able to take an action on your website, the ‘offering’ has to be great. This has to mean something of perceived value to them. It could be free consultation, informative blogs or articles, or a weekly or monthly newsletter subscription or even a retail saving of 30% on any of your products or service or a free gift for a lifetime membership. Like I said, t could be absolutely anything. So, this was a little something that we had on our plate today and felt like sharing. Stay tuned for more fun marketing insights.