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Top Ways to Integrate Offline Marketing with Your Online Marketing Strategy

It’s time to take your online marketing cleverness and apply it to your offline marketing strategies. At such a time that you would ever need to discuss SEO, at most times it centers on strategies for your marketing and such recommendations as the inclusion of your keywords, the possible fixing of your title page, assessing your citations, and looking over your reviews.

These are the things that push for the appearance of your website at higher rankings than one would anticipate. The thing is, the offline aspect of things is not quite touched upon or thought about when it comes to the grand scheme of things.

One of the most vital things you have to take into consideration is the use of reviews. Reviews make up such a large portion of SEO that, without them, your website’s ranking would crumble.

Get Reviews with QR Codes

A way to help generate reviews is by use of a QR Code. QR Codes are the wave of the future. You can scan the code with your mobile device and it takes you directly to that product’s website, where you can review the product. If you made it so that people could use QR Codes and be directed to a review page, you are allowing your prospects to see the reviews of others and it could push more traffic to your website.

A whopping 88% of potential customers use reviews sent in by other customers to decide whether or not to purchase their item (or trust the info found on that website).

It would also be a benefit to add a QR Code for your website to a reviewing website, such as Yelp, YP, or Yahoo!, and through this, you’d be able to get more customer product reviews for your product or your website’s information. QR Codes truly are a good thing to use, but make sure that, whatever reviews were left with you through the use of it, could be seen on your website.

If you were to use Google+, you would only show as having reviews and ratings from that site specifically. You would not get information from other sites if you had your website’s QR Code on other sites.

Basically, you really have to make your business desirable, especially the act of making people want to review your website/product/service, which translates to having to make it easy for them to do so.

If you are going to use a QR Code, then make sure that whatever link you combine with the QR Code, the link leads directly to the review page. Be sure to lay it all right out for your customer. Have easy-to-follow instructions, and if you get raving reviews, lead your potential customers right to the raving reviews, and they may be more inclined to buy your product and leave a positive review themselves.

Regarding receipts…you have the freedom of will to make changes to your receipts, so that, for example, everyone who gets a receipt has a QR Code right on it so that they can go to the review site and leave positive reviews.

Online and Offline Strategies Together Are Unbeatable

In all, your online strategies can be coupled with your offline strategies not only as a form of initiative, but as a very smart business plan to help boost your website’s popularity.

Offline businesses can take pages out of the book of online businesses and benefit from that quite well.

You should now be questioning this: How do you blend them together for the best result?

Answer this question by asking yourself other questions. What do you want to get out of this? What approach would work best for your website? These are some goals that you can strive to:

  • Bringing even more traffic to your website
  • Bringing a high level of awareness to your brand and website
  • Bringing more strength to your brand and website
  • Going the extra mile and making a special “opt-in” list for your email marketing campaign
  • Bolstering your popularity, you’re positioning, and your trust-worthiness
  • Possibly benefitting from would-be partners who’d approach you and offer you a partnership

These are just a few goals you can aspire to. There are many more that you can come up with, just make sure you create feasible goals with a timeline. If you’re setting your goals too high, you might be disappointed because it wasn’t possible to achieve them in the first place. Set small goals first, and then once you accomplish them, you can start to aim higher and higher as time goes by.

You also have many methods of promoting your product/website through offline advertising. You can use some of the following:

  • Television
  • Radio
  • Street signs
  • The newspaper
  • Press releases
  • Flyers
  • Mail outs
  • Business cards

Again, these are just some of them. If you were looking to push/promote your product/website online, you’d have options. You could easily utilize:

  • Email marketing campaigns
  • Article marketing campaigns
  • Social networks
  • PPC (pay-per-click) advertisements
  • Unique banner advertisements and text-based advertisements

There is a way to blend both online and offline methods together, and you may agree even more with this, as opposed to the singular methods. You could go ahead and fashion together some different styles of ads, then do one of the following with it:

  • A radio or printed ad
  • PPC (pay-per-click) advertisement
  • Exposing your product via social media

At this point, you will want to create and launch your campaigns of ads to these sources. However, there are 3 types of launches you would need to consider in order to make your launch more of a success. The best thing to do would be to choose 1 of the 3 types of launches that would complement your product the best:

  1. Simultaneously

A simultaneous launch is where you basically throw all of your campaign ads out on the Internet and offline at the same time, and hope they all do reasonably well. This is the most common way to launch an ad campaign, and many people elect for this way because it is considered to be a whole lot easier.

  1. Complimentary

A lesser-used, but still popular, method of promoting your campaign ads where you launch them in such a way that they support each other and each ad draws popularity and success from another, and it continues in a cyclical motion, which brings all of your ads to successful heights.

  1. Consistently

They may say slow and steady wins the race, but chances are it was someone who was fast and furious who said it. Essentially, push your audience to embrace your ad campaign by promoting ad after ad after ad after ad and have a vast amount of copies of your ads around the Internet and offline so that there is a very high chance that you will have people reading your ads and saying “Hmm…maybe I should check out more on that product!”

If you are concerned about how you are going to keep an eye on everyone who is reading your ads and visiting your website, then you need not fear any longer! You can simply check the URL and use an Analytic tool, such as Google Analytics, to investigate just how many people have paid a visit to your website via the URL. If the number is very high, then it only makes sense that a very large amount of people have been reading your ad and have decided to pay your website a visit via that link or via the advertisements themselves.

Keep Track of Ad Conversions

It is always an absolute necessity to keep track of all of the people visiting your website and purchasing your product, as having all the numbers with you can help you in the future, in case your product’s popularity started to ever decline (knock on wood it doesn’t). You’d have all the numbers there to tell when the visitors started to decrease. At that point, you can go from there.

When managing your online marketing, always take a look at where your audience spends the most of their time, and try to slip your advertising campaigns into that niche.

If you are searching for more (you think online marketing just does not branch out into enough venues for your product), then a bit of offline marketing on the side would not go astray. Who knows? Maybe your offline marketing would yield even more success than your online marketing strategies.

More Benefits to Offline Marketing Strategies

Another benefit to online marketing is that you’ll quickly notice that it is much cheaper to do than offline marketing, as it would eliminate the costs of things such as hiring people, making the advertisements and distributing them, etc.

Yet, in the same breath, offline marketing can see a great benefit as using the human psyche to shed your product’s influence off onto the potential customer. Humans are, by nature, creatures of feeling. If they cannot roll it around in their hands and feel its textures and its contours, then it’s less of a reality for them.

If you were to use direct mail even to push your product onto people, they may be more inclined to make a purchase or even just visit your website if they have the advertisement right in their hand while doing so.

Know Your Target Market

If your product advertisement is directed at seniors or middle-aged people, here is a fantastic thought: Post it in the newspaper. Newspapers were mentioned above, but let’s dig deeper into it. If your product sees senior citizens or middle-aged men and women as its target demographic, then consider that the majority of seniors still read the newspaper. Most of them don’t even know what Facebook is. The majority of them don’t even know that they CAN get their news online (and the ones that do stubbornly refuse to, and rightly so).

So, use the newspapers to your advantage. In that situation, you would likely have to set up a less computer-friendly method of getting these senior citizens/middle-aged people to buy your product, but the newspaper is read by so many older people, and you can tap into that market with your advertisement through the newspaper. Sometimes yesterday’s news is the best news you’ll ever hear.

Now…if you were to issue a postcard, or a brochure, you would have to include your website on it. If you do not, then you may have problems bringing more traffic to your website, and by extension, your product.

The Word of Mouth Method

One of the fastest ways to blend your offline and online marketing is to get people talking about it, both online and offline. Regarding offline marketing, your best and fastest option would be to advertise your website and product in a place where many people gather, such as a café, or a park. If enough people saw your advertisement, and they visited your website or bought your product, they might start talking about your website, ergo, a chain reaction begins socially.

Saving the best for last with online marketing…your best bet is to advertise in close proximity to social media sites, as if your product and/or website become very popular, then you will have people talking up a storm about it. Who’s to say you couldn’t do both?

If you started drawing traffic from both the online and the offline method of this, then you would be able to build a massive chain of social media, both online and offline, and soon…like any chain reaction, everyone who’s seen or used your product/website will find a way to talk about them amongst each other!

Be a Tease

The last thing we will discuss here is teaser advertisements. Don’t tell people all of what your product or website entails. “Tease” people. Get them interested, but don’t unleash spoilers upon them and watch them walk away with all they need to know. If you’re having trouble conceptualizing it in your head…think of it as you giving everyone a thimble’s worth of liquid information, as opposed to a soupspoon’s worth.

Now you know a lot about offline marketing, and how you can integrate it with your online marketing strategies. Your online and offline marketing efforts are both equally important, both with their ups and downs as we’ve listed…but at the end of the day, both should be used just as much as the other, and through that, you will soon see an inordinate amount of success for your business.