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Tips for Success with Your Email Marketing Campaign

All companies want to expose their brands, products and services in the best possible way and make some money by closing sales. However, as technology is evolving, more and more communication services appear and it can be very hard to stay in touch with your current and potential customers.

Email marketing is a technique that has appeared in the early days on the Internet but instead of fading away, it has become stronger and more effective as time has passed. With a very powerful arsenal even today, it can be considered one of the best contenders and helpers when it comes to a proficient, useful and resourceful Internet marketing strategy.

With billions of emails being sent each day, it’s pretty clear that people always stay close to their inbox at all times, so if you need an extra edge in promoting the products and services of your company, then these email marketing techniques are the ones that you need to use in order to get the job done.

There are a few tricks that you can use in order to make your email marketing techniques even more efficient.

Personalize Your Emails

This is a major mistake that many companies tend to make; they avoid making the emails personal and instead they go with bulk or copy pasted emails that don’t appeal to anyone. If you want your email marketing and Internet marketing strategy to be successful, you need to show your customers that you actually care about them, and the only way to do that is to make sure that you talk and engage in conversations on a personal level.

Of course, this requires a lot of your time because you need to insert information that appeals to the user personally rather than adding generic information.

What Your Email Marketing Campaign Needs to Do:

  • Connect with the user at a personal level and understand them
  • Understand the real life needs and provide a solution for them
  • Bring value from the first few words by adding some ideas that will immediately appeal to your user base.
  • Avoid having a fake familiarity, and appeal to the user by sharing their purchase history and showing that you care about making the future purchases even easier for them. Or, even better, try to make things simpler by showing your new prospects how good your products are by adding some testimonials, as these can contribute to an increase in trust and sales.

Think About Creating an Acquisition Strategy

Since you need to follow any anti-spam laws that your country has listed, it’s important to have some sort of acquisition strategy that follows all rules. A great way to do this is to make sure that you have permission to email your prospects. You can get permission by asking your customer to input their name and information into an opt in form.

Email leads are often called ‘opt in’s, – this refers to the prospect emails you capture from using an opt in form or web form on your website or other forms of online content. Sure, having hundreds or even thousands of emails is a great start, but that won’t be enough, as you always need to expand your customer and user base. This is why you need to actively think about creating a solid technique that allows you to acquire more and more emails.

One of the most important things is to create acquisition forms that don’t require too much information, because if an opt in form is simple, people will most likely hand you their email addresses. Yes, instead of being too obtrusive, you might want to have a more simple, congruent and refined email acquisition process, as this will help to generate more opt ins for your list.

Aweber and MailChimp are great email autoresponders that you can use to create opt in forms, send and receive emails and create an automatic follow up campaign. They also offer you the ability to test out your conversion rates, bounce rates and email opens along with many other helpful statistics.

We Recommend That You:

  • Ask only a few questions on your opt in form. 1) Their name 2) Their email address.
  • Come up with a unique design for the form in order to make it more appealing. Use arrows and an easy to read font.
  • Use interesting information and a catchy headline that will appeal to the readers rather than drive them away, i.e. offer a free sample, report, exclusive information or discounts etc.

Mobile Optimization

Since most Internet users seem to be coming from mobile platforms, you will need to make sure that you optimize your emails and opt in forms for mobile users as well. Use some designs that can be scaled to multiple resolutions, as this is another way to get even more opt ins from users of all platforms.

You should strive to deliver a simple, elegant and compelling experience for your mobile users right from the start. Test your email marketing campaign on as many mobile devices as possible in order to make sure that the entire process is seamless and error free.

Some Mobile Optimization Tips

  • Use unique mobile designs that will appeal to all users.
  • Optimize the emails in the best possible way for as many devices as possible.
  • When sharing links in your emails, make sure those links and websites are mobile friendly.
  • Bring value with the information in your emails.

Use Relevant Information in Your Emails

Today, many people are getting way too many spam emails and complaints are abundant. When someone gets an email from a source they know nothing about, they immediately delete the email or mark it as spam. It’s very important to try to avoid this from happening to your emails at all costs, and instead make sure your email brings value.

Relating to the customers needs and desires based on sex, location and other similar information is essential if you want to get some better results with email marketing. You have to make sure that you are always on track with your audience’s age, goals and so on.

Different people like different things, so your products and services will not appeal to absolutely everyone, and this is why you have to use unique strategies and customized lists based on where the email lead came from.

It’s also important to keep your emails fresh and exciting, and this is why each email marketing campaign needs to be unique rather than bringing the same old, uninteresting techniques and information that many of your users would probably know by now.

Bring fresh information that’s interesting and beneficial for them, because this is the only way to be successful when using an email marketing campaign.

Email Personalization

Your prospects want to see that you’re treating them with importance when they read your emails. They want recommendations created specifically for them based on their browsing sessions and behavior. They want interesting information that is tailored to their needs and wants, and in the end they want to feel like they are a part of a one-on-one connection.

Try to Bring Personalization in Your Emails by:

  • Include personalized recommendations, i.e. books, blog posts, infographics.
  • Try to show your readers that you care about the date they enrolled and the activity that they have come across.
  • Don’t send typical emails, instead change them and tailor to the needs of each customer. Sure, this will require a little more time than you expect, but since customer experience is the most important thing, try to make a stellar impression with each and every email as this is the way to keep long term customers and generate more sales.
  • Use their first name in the headline and email.

Use A Call to Action

Adding a call to action in your emails is a sheer necessity, because this is one of the most important ways to successfully get your customer to do what you want them to do next. You need to be certain that your customers visit your website after they read your emails, and the only way to do this is to implement a call to action.

Call to actions work well because they enable your email marketing campaigns to have a solid purpose. This is why you need to implement a call to action into your emails as often as you can. From more traffic to increased exposure, there are numerous benefits that you can take full advantage of so do not hesitate and try to get the best possible results with the integration of this wonderful method. This approach provides you with a certain, useful way to make sales quickly and with complete reliability.

See What Happens with the Abandoned Cart Emails

There are some situations in which people abandon a purchase after just putting the item in a cart, and this purchase was initiated from an email in your email marketing campaign. Although it may be hard to understand, try to figure out what exactly made that person quit, is it the extra costs, the shipping, the location of the buyer, the safety of the link or any other thing that might prove to be hazardous and create red flags for the buyer? It’s your job to find out.

You should always try and make the purchase appealing. Provide something for free or offer incentives along with their purchase, and try to add some other neat bonuses. Of course, price reductions work well so try to implement a price reduction strategy into your email marketing techniques.

You should always be trying to perfect your email marketing campaign so that it’s working at its best. Make sure that you are entering the lives of your customers; understanding their behaviors and act on them accordingly.

Automate The Messages That Come After a Purchase

It’s great to have a customer purchase something based on your email marketing techniques, but once that is done, the work is not over. You have to be sure that you create a re-engagement campaign for your customers, in which you make the experience even more personal and have customized emails.

Avoid Doing Things Such As:

  • Sending the same email to your customers no matter what they purchase.
  • Using the same templates for your emails.

The methods listed above are not advised when it comes to creating your own, unique email marketing campaign and its post-processing stages. Try to make sure that every action that the consumer makes is performed with their permission, as this is essential if you want to create a connection and build trust.

Anticipating the movement of your customers and preparing for the purchase beforehand is essential if you want great results for your email marketing campaign, so try to keep that in mind when it comes to launching your next email marketing campaign.

Choose the Best Time to Send Your Emails

According to numerous studies, it seems that sending emails in the evening and all the way to midnight provides you with the best exposure and highest chances to get your emails read. This happens because most people are back from work and at home with their family, and it’s peak time to check email and browse the web.

Your email auto responder provider will most likely have an analytics section, where you can determine what the best ‘Send Time’ will be based on your current prospect lists. (source)

Of course, you need to come up with a good headline because you will not be the only one sending messages at this particular time, so you need to make sure that you stand out of the crowd in some way, and headlines allow you to do just that.

Test and Tweak Your Campaign

Testing how customers react to your techniques and which ones work better is essential if you want to have success with email marketing. Focus on the customer’s reactions and click and conversion rates.

Studying the market is essential if you want to make your email marketing and Internet marketing strategy a success. Innovation and personal appeal is definitely the key here, so try to integrate these factors into your marketing endeavors as fast and efficiently as possible if you to see success with your marketing plan.

In conclusion, a good email marketing campaign needs to be appealing and to relate to the needs of your customers. Try to offer incentives and freebies and make sure you understand your customer base completely.

Always find out new and exciting headlines to make your content stand out. Also, try to keep your content short and concise and include a call to action. If you take all of this advice into consideration you will certainly get some great results that will take your company to the next level!

Planning and Executing Your Internet Marketing Strategy

Whether you have a start up brick and mortar business or an online business, you need to use the increasing power of Internet marketing in order to make your products more appealing for your customers and thus, the fun part; creating more sales for your business.

Internet marketing can help you get a boost in sales, organize your company much easier and define a strategy that will help your business grow, so there are lots of benefits that it can provide without asking for too much in return. However, if you do want to get the best out of your Internet marketing strategy, you need to come up with a good, to the point Internet marketing plan that will allow you to get the results you’ve always wanted.

A good Internet marketing strategy should be divided into multiple steps that include planning and executing as well as targets different ideas, then shapes them in such a way so that they will bring the best results. All of these ideas need to be implemented immediately if you want to get the best results out of your Internet marketing endeavors.

Defining the Target Market

In order for your Internet marketing plan to work, the main thing you need to do is to define your customers and learn more about them. Being able to know your customers is a major advantage, because this way, you will have the opportunity to tailor all of your products and services to their needs, and thus attract them to make that much needed purchase from your company.

Knowing your customer is essential; in fact it’s as important as choosing the name for your business or writing the product descriptions.

Defining the customer is quite hard, and you need to find the answers to a number of questions, such as the sex of your customer base, the way they work, if they travel a lot, their age, location, job profile and level of education.

Know The Demographics

These demographics vary depending on the type of products or services that you are currently selling, but the main idea here is that you need to find out as much as possible about your customer, then relate and use the information that you get in order to improve your offerings.

By knowing your customer better, you will know the focus of your Internet marketing plan, and this is an essential thing to do if you want to stand out and generate the most revenue for your business online.

When you find out more about the customers, try to see if they have any expectations or desires that cater to your field of work, as these are also important when it comes to growing your company and delivering the best products, not to mention the fact that Internet marketing plan and execution will be more efficient as well.

The main purpose of knowing your customers is to have a good idea of where to start your Internet marketing plan and figure out the customer base that you need to market to and which marketing platform to use. This makes it much easier to create and place a message that will be efficient and which will connect with the user base.

Where Should You Market Your Business?

Of course, since Internet marketing is performed in a digital manner, you need to tailor your efforts so that they will cater to the needs and web browsing habits of your visitors.

In order to do this you need to figure out where your marketing efforts will be posted. Choosing multiple sites to promote your products and services is a great way to reach multiple customers and test out the market. So what do you choose? Blogging, social media, local marketing, free ads?

Of course, the most important thing is that you will have the opportunity to bring a lot more visibility to your message and this message will be retained by multiple people, which will help generate leads and increase the chance of having a successful business.

Finding multiple sites that will enable you to increase the number of visitors is essential, because this way you will have the option to find a unique and powerful way to reinforce your message.

In order to know the best way to promote your products through Internet marketing, you will need to find sites that cater to your field of work specifically and are relevant to your niche.

Try Multiple Mediums

Social media can work for your site as well, it all comes down to how much you want to invest in the creation of your content and how you want to modify it in order to appeal to your customers. You might also want to try to integrate your ads in newsletters, because this brings an even higher level of exposure.

When you consider a medium for your content, try to find one that brings the best results for some very important factors. First of all, the medium needs to provide a good amount of traffic, as this is crucial for getting a good exposure.

On top of that, search engine marketing and optimization are also important, because these will help your website get a better ranking.

External linking and backlinking is also important, as you do need to have multiple links coming back to your site from other sources. Of course, the quality of the backlinks are extremely important for getting your site to rank well.

Check the messages that are seen in your ads and, of course, try to see if your competition is already using these sites for promotion. Having ads that relate to your field of work or your business is a plus as well.

Using Pay Per Click via Adwords, Facebook or Bing is a good idea if you want to get more exposure for your business. If you’re a beginner, using AdWords will provide you with a good way in regards to finding the best keywords that will work best for your target market as well as finding the best keywords to use. You need to integrate effective and competitive keywords in your marketing endeavors in the best possible way, as this will allow you to get the best results!

Conversion rates are also crucial, and you need to keep an eye on them too. The best way to do that is to create a document where you enter all the places where your product will be sold and then track the number of clicks/sales you get. This way you will be able to see if the Internet marketing plan works well or not. Most of the time, you can use tools like Adwords, Facebook Insights, Google Analytics and HootSuite to measure your site conversion rates and social analytics.

Have a Proper Budget

Having the proper budget is essential for any marketing campaign, but obviously you don’t want to spend too much and go over budget. Usually, you will figure out what budget you need once you get your target market and keywords ready.

Try to define a proper budget limit and avoid overstepping that mark unless it’s fully necessary. A few targeted mediums to promote your products are ok at first; you don’t need more than that to get started. Remember, you can always increase the number of platforms or marketing efforts used if you see that the Internet marketing plan is successful.

Prioritize your marketing efforts in order to get the best possible exposure and add more money to the places where you think you are getting better results. If you use PPC advertising, check out the results after a few weeks in order to see the performance of the chosen keywords and tweak as necessary.

Generating Content

Of course, when you create the content for your website, you need to find out the main benefits of your products and services and place more emphasis on them. People want to know what you want to sell, and you need to bring the benefits of your products right in front of them so they will be irresistible.

Trying to relate your content to the customer is also essential; as this provides you with the best way to make the products sell. One way to relate to the customer is to integrate emotional words in your content in order to make your product easier to relate to and evoke emotion from your prospect.

Promotional Strategies

If you can, try to integrate coupons in your Internet marketing strategy. Coupons and discounts usually help you sell more, and thus you need to use that to your advantage. They also work really well for PPC ads and social media networks. Who doesn’t love a good deal?

The ad text needs to be short and to the point, but when it comes to the visuals, you might want to tailor the ad to a certain holiday, event or discount. If not, create a generalized ad or update that will make you stand out on the market, thanks to beautiful and appealing visuals, and integrate the ad text in it, in the best possible way.

Always Monitor and Track the Results

Even after your marketing content has been created and your content has been published, there’s still a lot of work to do. You will need to track the success of your efforts and see if there are any changes necessary, if there are, you should to make those as soon as possible.

Finding this information is very easy, as all websites can easily be integrated into an analytics tool. It’s recommended to track the results at least once a day for at least two weeks in the beginning, as this is the best and fastest way to identify the performance of your ads. Some will do great, others not so much, so you need to find the underperforming ones and bringing them to fully functioning order or delete them alltogether.

Ways to Execute Your Internet Marketing Plan

One of the best ways to execute your Internet marketing strategy that you have created is to perform search engine marketing and optimization techniques. This requires you to bring your content into multiple search engines.

If Google and other search engines love your content, they will offer you impressive results in the end, not to mention the fact that they offer you a wide range of tools that you can use in order to perform the promotion and make sure you are complying with the guidelines.

Internet marketing execution can also be performed via content marketing strategies. Your content (blogs, press releases, videos, ads etc.) can be placed in numerous mediums on their own, thus bringing even more exposure to your products and this will indeed yield great results

Social media and mobile marketing are also great mediums to use for executing your Internet marketing strategy. These platforms allow you to access most of the Internet consumer population, and you can easily try to bring your ads here for the best exposure and share your new content in order to get more site traffic.

Mobile marketing can bring you text messaging and QR codes, whereas social media brings sharing and numerous other tools, not to mention that it also integrates with analytics well which is a great thing for checking your conversions and traffic metrics!

Go Local!

Don’t forget about local strategies. Using local websites to market your business is very important, and they help you a lot when it comes to promoting your Internet marketing plan, just try to tailor them to the needs and aspirations of the local population if you want to have the best possible results.

When using local marketing techniques, it’s also extremely important to have your business information listed the same on all web properties. IF your address and phone number differ on different sites, Google and other search engines might penalize your site.

Follow Your Plan and Tweak When Necessary

In conclusion, planning and executing a proper Internet marketing strategy plan is quite easy to perform, as long as you follow the guidelines provided above. Both planning and execution are very important, so you need to pay extra care in regards to the way you create and expose your Internet marketing strategies to the online world, as this is the only way to get amazing, tangible results.

Don’t hesitate try something new and unseen before, because ads and impressive strategies will almost always catch up to their audiences. Just tailor your content and strategies to your audience and field of work, and you’ll do a great job, with the sales and visits to your site being increased in no time.

 

Top Traffic Building Techniques

All website owners want to get more traffic to their website, as this is the only way to capture the attention of visitors and convert leads into sales. The more traffic your website gets, the more effective your Internet marketing strategy will be.

There are numerous traffic building methods and strategies that you can use in order to promote your website with complete efficiency, and these usually require a lot of attention, research and maintenance. Of course, these are only a few of the techniques that you should use for traffic building, and we will showcase the most important ones during the course of this post.

Advertisements

As expected, placing ads online is one of the best ways to get the fastest results. Although it may be expensive at times, there are numerous methods and sources of advertising to use, and each one of them caters to a different type of marketing plan.

Some ads work well for news sites, others work well for E-Commerce sites and so on. It’s important to test your ads, check your results and see which ads work the best, which ads are performing poorly and which ads need a different headline or copy.

Here are some types of ads you can use for marketing your business.

  • Paid search
  • Social media marketing and advertising
  • Display advertising
  • On-Site advertising

All of these advertising methods are highly sought after mainly because they allow you to pay for displaying the ads and once the set up process is done you can immediately start seeing results.

With the help of social media advertising for example, you have the opportunity to get more exposure for your business in front of targeted users. You could even place an ad for someone to like your fan page, if they like your fan page, you will then be able to market to them over and over again by using your status updates.

On the other hand, paid search campaigns with Adwords can be even more efficient as you are able to target the whole world, (and not just social media users) but it does come with a slightly higher price, which is to be expected because of the amount of competition.

There are several things you can do in order to make sure your ads are effective:

  • Try to integrate multiple keywords, as this will allow people to find your site when they search online. Use long tail and short keywords.
  • Check out your competition! You always need to check out what you are up against. Seeing what the competition does is very important because you will get to know what to avoid and what you should move forward with in order to gain the attention of more and more users.
  • Change what isn’t working. You don’t want to be wasting money paying for ads that aren’t converting. Make sure you are looking at your statistics and conversion rates daily, and pause or delete ineffective ads to save money.

The Social Aspect

Since we live in a social world, in which social media plays a major role, you need to make sure that you produce great content and share it with your fans and followers. Sharing content such as blog posts for example can lead to large amounts of visits and shares if the content is good and worth sharing. Here are some tips to help you market your business and build traffic to your site using social media.

  • Try to use as many social media channels as you can! The more channels you use, the better the exposure you will receive! The most important ones that you shouldn’t leave out are Facebook, Twitter and Google+.
  • Do not copy and paste the messages between social media channels. Although your content might be similar on multiple platforms, you have to make sure that you write appropriate content for each platform – i.e. a 200 character update will look great on Facebook, but not on Twitter as it will get cut off.
  • Post frequency will relate to your business type. When it comes to when to post on social media, you should post 3-5 times a week if you have a small business and more often if your business is larger. Posting frequency also depends on the niche of your business- i.e., if you have a celebrity gossip business or news related business, you should be posting updates as soon as new information happens.

We recommend that you try and tailor your content based on the social media sites that you want to use. Twitter is great for shorter posts no longer than 140 characters, but if you want something that will showcase the power and strength of your products, then you need to go with something such as Google+ or Facebook, as on these sites you don’t have any character limits.

If you are planning to use a lot of images in your updates, it’s recommended that you use social media sites such as Instagram or Pinterest, as these sites are built for image marketing and make it much easier for you to get traffic and shares for your image content.

Headlines

Of course, no matter what type of content you write, headlines play a major role in building traffic. If you write content, then you need to add a headline, but not just any headline will do, you need to make it irresistible and compelling in order to get clicks and traffic flowing to your website.

Headlines are essential because you need to capture the viewer’s attention above all of your competition and all of the other distractions that the Internet can bring.

It would be wise to write multiple headlines and then try to select the one that suits your content and target audience the best. Here are some more tips on writing headlines:

  • Include numbers- i.e. 10 tips to help you___ , 5 ways to ___
  • Include adverbs and fun words – i.e. tricks to___ superb ways to___ stellar tips to___
  • Include intriguing words – i.e. secrets to___ , weird ways to ___

On-Page SEO

Of course, optimizing the content that you write for SEO is essential if you want to get found in the search engines and generate more exposure. Search Engine Optimization can work wonders for a business if you follow the right rules and are patient.

There are a few things that you need to do in order to optimize your webpage for SEO, and these include the following tips:

  • Creating internal links is a practice that’s been around for a long time, yet still manages to be highly efficient. Being able to add some internal links in your blog posts and images will help your site rank higher in the search engines and in turn, get more traffic.
  • Meta descriptions are also highly important when it comes to getting your site ranked in the search engines. You have to optimize the site Meta description in order for the search engine to figure out what it really is about.
  • Add keywords in your description too if you want even better results. You can do this by implementing the All in one SEO plugin or the Yoast plugin if you’re using WordPress. These plugins will help walk you through where to place your keywords and how often.
  • Image alt text is yet another thing that you need to take a look at. It can be hard to figure out at first, but the reality is that with the help of alt tags the images will be better organized within the site and receive much better results in the search engines.
  • Bring the long tail keywords in front when it comes to writing your content. Yes, instead of focusing on creating shorter keywords with a lot of competition, try to focus on long tail keywords. Long tail keywords can include the most popular questions your audience has, or strings of words in 3-8 word lengths.
  • Another great idea if you want to improve the SEO of your site is to start a forum. By adding a forum to your site, you can increase the time that a person spends on your site, not to mention that you can build an entire community.

Submitting Articles

Articles can also contribute to the amount of traffic that goes to your website. By submitting relevant and quality articles to well ranking sites like Ezine, GoArticles, ArticleBase and StreetArticles, you will be able to have your content published on another source that will make your article show up in the search engines. You are also getting a few backlinks to your site, which will also help you show up higher in the search engines and build more traffic to your site.

Article length does have a major impact on the amount of traffic you will receive, and that’s why you need to pay extra attention when it comes to writing and optimizing your text. If you want shareable articles that bring you lots of visitors and an increase in traffic, you need to be certain that you create longer, compelling and comprehensive pieces of written content.

Of course, variation is key if you want to write content often, so try to compliment your articles by adding images, relevant links, quotes and bullet points. Not only will this help with SEO, but it will also bring better visual appeal to the site as well.

Tags & Keywords

If you want to build traffic, you need to tag your content and describe it in as much detail as possible. However, when it comes to tags, there are a few unwritten rules that you need to take into account:

  • Always check the tags for validity, as this is very important if you want the site to be in the search engines and bring you traffic.
  • Additionally, include as many keywords as possible into your content as they are very effective when it comes to search engine optimization. Place them a few times in the content and especially in the title and tags section.
  • Avoid keyword stuffing, because search engines will penalize you and you will get less traffic than you would expect and need. Keyword stuffing means that you are placing the same keywords over and over again to the point where it’s unnatural and obvious that you are trying to overload your content.

Before you even think about writing your content, it’s important to do a fair amount of keyword research so that you can see what you’re up against when it comes to your competition. It will be easier to get ranked for less competitive keywords and using less competitive keywords would be a good place to start. Research the top 10 keywords you plan on implementing into your strategy and save that file for reference when you write all of your content.

Get Referral Traffic

Referral traffic means traffic that has come from other sites other than your own. Word of mouth, social media, directory sites and review sites are great ways to get referral traffic. With social media, your content can get shared worldwide and generate more traffic to your website.

Directory sites can be worldwide too, but they are more meant for local marketing. When submitting your site to directory sites, be sure you have the same address and phone number listed in all directory sites. If there is inconsistency with your business name, address and phone number, Google might see this as a red flag.

Review sites are also great sites to use in order to build loads of traffic to your site, as they are one of the best ways for potential customers to read what others think about your products and services.

In conclusion, every Internet marketing strategy requires you to get a lot of traffic in order to receive sales and a return on your investment. The strategies mentioned above are essential to use if you want to get great exposure. It will take time to build steady traffic but with enough time and research invested in your traffic building techniques, you will be able to capture the true power of all of these different types of marketing techniques and make your Internet marketing plan a true success!