Posts

Tips for Success with Your Email Marketing Campaign

All companies want to expose their brands, products and services in the best possible way and make some money by closing sales. However, as technology is evolving, more and more communication services appear and it can be very hard to stay in touch with your current and potential customers.

Email marketing is a technique that has appeared in the early days on the Internet but instead of fading away, it has become stronger and more effective as time has passed. With a very powerful arsenal even today, it can be considered one of the best contenders and helpers when it comes to a proficient, useful and resourceful Internet marketing strategy.

With billions of emails being sent each day, it’s pretty clear that people always stay close to their inbox at all times, so if you need an extra edge in promoting the products and services of your company, then these email marketing techniques are the ones that you need to use in order to get the job done.

There are a few tricks that you can use in order to make your email marketing techniques even more efficient.

Personalize Your Emails

This is a major mistake that many companies tend to make; they avoid making the emails personal and instead they go with bulk or copy pasted emails that don’t appeal to anyone. If you want your email marketing and Internet marketing strategy to be successful, you need to show your customers that you actually care about them, and the only way to do that is to make sure that you talk and engage in conversations on a personal level.

Of course, this requires a lot of your time because you need to insert information that appeals to the user personally rather than adding generic information.

What Your Email Marketing Campaign Needs to Do:

  • Connect with the user at a personal level and understand them
  • Understand the real life needs and provide a solution for them
  • Bring value from the first few words by adding some ideas that will immediately appeal to your user base.
  • Avoid having a fake familiarity, and appeal to the user by sharing their purchase history and showing that you care about making the future purchases even easier for them. Or, even better, try to make things simpler by showing your new prospects how good your products are by adding some testimonials, as these can contribute to an increase in trust and sales.

Think About Creating an Acquisition Strategy

Since you need to follow any anti-spam laws that your country has listed, it’s important to have some sort of acquisition strategy that follows all rules. A great way to do this is to make sure that you have permission to email your prospects. You can get permission by asking your customer to input their name and information into an opt in form.

Email leads are often called ‘opt in’s, – this refers to the prospect emails you capture from using an opt in form or web form on your website or other forms of online content. Sure, having hundreds or even thousands of emails is a great start, but that won’t be enough, as you always need to expand your customer and user base. This is why you need to actively think about creating a solid technique that allows you to acquire more and more emails.

One of the most important things is to create acquisition forms that don’t require too much information, because if an opt in form is simple, people will most likely hand you their email addresses. Yes, instead of being too obtrusive, you might want to have a more simple, congruent and refined email acquisition process, as this will help to generate more opt ins for your list.

Aweber and MailChimp are great email autoresponders that you can use to create opt in forms, send and receive emails and create an automatic follow up campaign. They also offer you the ability to test out your conversion rates, bounce rates and email opens along with many other helpful statistics.

We Recommend That You:

  • Ask only a few questions on your opt in form. 1) Their name 2) Their email address.
  • Come up with a unique design for the form in order to make it more appealing. Use arrows and an easy to read font.
  • Use interesting information and a catchy headline that will appeal to the readers rather than drive them away, i.e. offer a free sample, report, exclusive information or discounts etc.

Mobile Optimization

Since most Internet users seem to be coming from mobile platforms, you will need to make sure that you optimize your emails and opt in forms for mobile users as well. Use some designs that can be scaled to multiple resolutions, as this is another way to get even more opt ins from users of all platforms.

You should strive to deliver a simple, elegant and compelling experience for your mobile users right from the start. Test your email marketing campaign on as many mobile devices as possible in order to make sure that the entire process is seamless and error free.

Some Mobile Optimization Tips

  • Use unique mobile designs that will appeal to all users.
  • Optimize the emails in the best possible way for as many devices as possible.
  • When sharing links in your emails, make sure those links and websites are mobile friendly.
  • Bring value with the information in your emails.

Use Relevant Information in Your Emails

Today, many people are getting way too many spam emails and complaints are abundant. When someone gets an email from a source they know nothing about, they immediately delete the email or mark it as spam. It’s very important to try to avoid this from happening to your emails at all costs, and instead make sure your email brings value.

Relating to the customers needs and desires based on sex, location and other similar information is essential if you want to get some better results with email marketing. You have to make sure that you are always on track with your audience’s age, goals and so on.

Different people like different things, so your products and services will not appeal to absolutely everyone, and this is why you have to use unique strategies and customized lists based on where the email lead came from.

It’s also important to keep your emails fresh and exciting, and this is why each email marketing campaign needs to be unique rather than bringing the same old, uninteresting techniques and information that many of your users would probably know by now.

Bring fresh information that’s interesting and beneficial for them, because this is the only way to be successful when using an email marketing campaign.

Email Personalization

Your prospects want to see that you’re treating them with importance when they read your emails. They want recommendations created specifically for them based on their browsing sessions and behavior. They want interesting information that is tailored to their needs and wants, and in the end they want to feel like they are a part of a one-on-one connection.

Try to Bring Personalization in Your Emails by:

  • Include personalized recommendations, i.e. books, blog posts, infographics.
  • Try to show your readers that you care about the date they enrolled and the activity that they have come across.
  • Don’t send typical emails, instead change them and tailor to the needs of each customer. Sure, this will require a little more time than you expect, but since customer experience is the most important thing, try to make a stellar impression with each and every email as this is the way to keep long term customers and generate more sales.
  • Use their first name in the headline and email.

Use A Call to Action

Adding a call to action in your emails is a sheer necessity, because this is one of the most important ways to successfully get your customer to do what you want them to do next. You need to be certain that your customers visit your website after they read your emails, and the only way to do this is to implement a call to action.

Call to actions work well because they enable your email marketing campaigns to have a solid purpose. This is why you need to implement a call to action into your emails as often as you can. From more traffic to increased exposure, there are numerous benefits that you can take full advantage of so do not hesitate and try to get the best possible results with the integration of this wonderful method. This approach provides you with a certain, useful way to make sales quickly and with complete reliability.

See What Happens with the Abandoned Cart Emails

There are some situations in which people abandon a purchase after just putting the item in a cart, and this purchase was initiated from an email in your email marketing campaign. Although it may be hard to understand, try to figure out what exactly made that person quit, is it the extra costs, the shipping, the location of the buyer, the safety of the link or any other thing that might prove to be hazardous and create red flags for the buyer? It’s your job to find out.

You should always try and make the purchase appealing. Provide something for free or offer incentives along with their purchase, and try to add some other neat bonuses. Of course, price reductions work well so try to implement a price reduction strategy into your email marketing techniques.

You should always be trying to perfect your email marketing campaign so that it’s working at its best. Make sure that you are entering the lives of your customers; understanding their behaviors and act on them accordingly.

Automate The Messages That Come After a Purchase

It’s great to have a customer purchase something based on your email marketing techniques, but once that is done, the work is not over. You have to be sure that you create a re-engagement campaign for your customers, in which you make the experience even more personal and have customized emails.

Avoid Doing Things Such As:

  • Sending the same email to your customers no matter what they purchase.
  • Using the same templates for your emails.

The methods listed above are not advised when it comes to creating your own, unique email marketing campaign and its post-processing stages. Try to make sure that every action that the consumer makes is performed with their permission, as this is essential if you want to create a connection and build trust.

Anticipating the movement of your customers and preparing for the purchase beforehand is essential if you want great results for your email marketing campaign, so try to keep that in mind when it comes to launching your next email marketing campaign.

Choose the Best Time to Send Your Emails

According to numerous studies, it seems that sending emails in the evening and all the way to midnight provides you with the best exposure and highest chances to get your emails read. This happens because most people are back from work and at home with their family, and it’s peak time to check email and browse the web.

Your email auto responder provider will most likely have an analytics section, where you can determine what the best ‘Send Time’ will be based on your current prospect lists. (source)

Of course, you need to come up with a good headline because you will not be the only one sending messages at this particular time, so you need to make sure that you stand out of the crowd in some way, and headlines allow you to do just that.

Test and Tweak Your Campaign

Testing how customers react to your techniques and which ones work better is essential if you want to have success with email marketing. Focus on the customer’s reactions and click and conversion rates.

Studying the market is essential if you want to make your email marketing and Internet marketing strategy a success. Innovation and personal appeal is definitely the key here, so try to integrate these factors into your marketing endeavors as fast and efficiently as possible if you to see success with your marketing plan.

In conclusion, a good email marketing campaign needs to be appealing and to relate to the needs of your customers. Try to offer incentives and freebies and make sure you understand your customer base completely.

Always find out new and exciting headlines to make your content stand out. Also, try to keep your content short and concise and include a call to action. If you take all of this advice into consideration you will certainly get some great results that will take your company to the next level!

Blogging for an Effective Internet Marketing Strategy

For a very long time now, blogging has become one of the best (and fun) forms of marketing to use to connect with users and consumers on a more personal level. Companies and home users alike use blogging to get in touch with people from all over the world and even transform them into customers.

Blogging is a major part of an effective Internet marketing campaign because through using blogs you can create and transfer the ideas and messages of your company, but in order to get the best rewards in this regard, you need to make sure that you create a great blogging strategy. Here are some ways that will help guide you into coming up with a great blogging plan for your business.

Integrating Keywords

One of the most important things when it comes to blog marketing is, of course, the fact that you need to integrate the best keywords, the ones that you plan to use in your Internet marketing strategy. Knowing what keywords to use is essential if you want to get the word out about your products and services, so try to integrate them in as much digital content that your company creates, if possible in all of it.

Keywords are essential because, thanks to them, your readers and customers or even the potential customers can reach you easily, and because of this, they are essential to research, create and use throughout your content. What’s crucial to know about keywords is that they need to be researched and selected properly.

You shouldn’t use keywords that aren’t applicable to your niche and unrelated to your products and services. Make sure you study the competition, use keyword tools and testers and do whatever it takes in order to get some impressive and competitive keywords that will help your content appear in the search results.

Your keywords should appear in the following sections of each blog post:

  • Once in the title
  • Once in the url
  • Once or twice in the content
  • Once in the tags, description and keywords section

If you are using WordPress for your website, there are great plugins like All-in-one-SEO and Yoast that will help guide you in placing your keywords in your content.

Objectives

Blogging is all about having an objective. Casual blogging allows people to connect with others, and business blogging is created to help you connect with customers on a more personal level. However, when it comes to blogging specifically for Internet marketing, you want to showcase the power of your products and include all the digital content that your company is currently offering, as this is great in providing brand consistency and motivation to purchase.

In this particular step, it’s also important for you to see if you want to cater to a niche or figure out how you can appeal to an even broader audience without investing anything else other than the written content.

The content in your blogs can be used as great tools when it comes to making people understand and buy products, so this is why you need to try and tailor your blog to have the same message as your company’s marketing mantra along with having a strong call to action at the end which leads your customer to their next step. (i.e, buy this, try this, download this, learn more here)

Consistency

Blogging regularly is essential if you want to get exposure, and because of this you need to add as much content as possible, as often as possible. However, don’t write a lot of unrelated content on your blog just because you need content, instead try to provide quality over quantity, as this matters greatly for SEO reasons.

People come to your blog because they want you to fulfill a need or solve a problem, and because of this, writing useful and relevant information will often bring you more traffic and quality traffic.

Try to be consistent and add as much content as you possibly can, related to your business, products and services, as this will help to support your blogging plan while also improving the overall image of the company.

Focus

Internet marketing plans always have a focus, and that is exactly what you need to take full advantage of. Instead of adding random blog posts just to fill the blog section, you need to focus on the type of articles you need to publish. Of course, these need to be created according to your Internet marketing strategy in order to successfully promote your products and services.

If you are able to focus on the right keywords and your content consistency plan, you will be able to get the results you deserve and want.

Remember that without a focus and a core idea to include in the blogs, your content will be considered irrelevant by the search engines and highly uninteresting for your readers and customers.

Become an Industry Expert

If you want your Internet marketing strategy to work, you will need to try and become and industry expert. Of course, this is much harder than it sounds, but in the end it’s one of the best things you can do for your business.

In order to do this, you need to answer questions that people in your field of work need answered, or at least provide pointers, tips and other helpful information. The more helpful information you add, the higher your chances of getting great results will be. If you are seen as an industry expert and an authority figure, you will find yourself in a much better position and be able to start creating a loyal customer base.

Bring Value

Your blog needs to continually add value into the life of the person that’s reading it. Your blog needs to be filled with information that the reader will consider valuable; otherwise your company will fail when it comes to using blog content in your Internet marketing strategy.

There needs to be clear benefits that the reader can easily see throughout your blog content and website. Remember that the sole purpose of the blog is to maintain a great connection with the customers, generate new leads and increase your revenue stream, but in order to do that, you will need to provide your readers with something that will make them want to come back often to see your latest released content.

Don’t focus on having a great blog Focus on producing a blog that’s great for your readers. – Brian Clark

Networking and Sharing

Blogging is all about creating and sharing content, so alongside the idea of writing the content, you also have to share it properly. Networking and sharing are two immensely useful ideas that will bring you a wide range of opportunities into the mix. Sharing your content will make your whole Internet marketing strategy come to life, and allow you to get your content circulated in many social networks and search engines.

What makes sharing great is the fact that, thanks to sharing, your blog content will be able to reach people from all over the globe, and that’s certainly helpful when it comes to selling your products and services to a worldwide market.

People in your social networks can help you promote your content as well, because most of the time they are the catalyst of your blog sharing endeavors, so try to engage them and ask them to share your content in order for your blog to get the best possible coverage it can receive.

Show Emotion to the Readers

People want to see the connection that you create with your blogs, so even if your posts are created for your Internet marketing strategy, make the posts feel alive by connecting with the readers problems and show them that you have the perfect solution for all of those tough problems that they encounter.

People always welcome help into their lives, and if you show that you are passionate about what you do, then they will accept this in a much easier manner, which is very important!

Even responding to comments and social messages is a great way to interact and convert the audience from a simple reader into a potential customer, all you need to do is to add the proper information and tools, then respond to any questions that might appear. Passion and respect towards your readers will bring value and respect, something that is undeniable and can propel your business to success!

Know Your Audience

Before you start implementing blogging into your Internet marketing strategy, you need to know your audience. The same audience that you want to buy your product will most likely read your blog, so you have to be extra careful when it comes to talking and interacting with your audience.

Study what they want and need and listen to their needs accordingly, because knowing your audience is one of the best ways to grow your company and make your overall Internet marketing strategy a successful one.

Length of Blog Posts

Blog posts don’t have a set length in place, it’s not about having the longest posts, instead you have to write about the content that you think is valuable to your audience.

Sometimes, a concept can’t be said in only 400 words and you will need to write a longer post, a report or even an eBook. Other times, a short 200-word description, before and after story or even a few images would work really well.

If you decide to write longer posts, make sure you break up the content with subheadings, lists, bullet points and quotes in order to keep the reading flow lighter and easier to read.

Either way, your content needs to be filled with useful information that is genuinely helpful, informative and relevant to what your audience is looking for.

Integrate Other Forms of Content

Adding other forms of content is important if you want your blog to come alive and help explain your valuable information in multiple ways. Usually, a blog is only filled with text, but the more images and videos you have, the higher your chances at engaging your customers will be.

Some types of content that are popular to use in blog posts are:

  • Infographics
  • Videos
  • Social Media Comment Integration
  • Images

Social Media Promotion

Of course, blogs are great and very useful only if people get to see them. This is why you need to promote your blog in the best possible way. Social media works well when it comes to promoting products and services, all you need to do is to write a compelling, keyword loaded, SEO optimized post for your site and encourage people to share it, and your readers will take care of the rest.

The best thing about blog promotion through social media is that the results can be seen very quickly.

Provide Answers

A blog that relates to your Internet marketing strategy needs to demonstrate that the product you want to sell will help solve your client’s questions and problems. Nowadays there are so many products on the market and people are constantly being pulled in multiple directions. The best way to promote a product is to show your prospects that your products and services can be of use to them and that they can come to you for help.

The Perfect Blog Strategy

Here is a list of what you can do with your blog post as soon as you post it to your website.

  • Use a ping service like PingMyUrl or PinGoat to automatically share your blog post with the search engines.
  • Social bookmark your blog post to the top10 social bookmarking sites (StumbleUpon, Digg, Tumblr etc).
  • Share your blog post with your social media followers a few times over the month using different catchy headlines.

In conclusion, as you have read, blogging is an efficient, useful and highly impressive form of marketing that you can use in order to help you promote your products and services.

Creating content and sharing it with the help of a blog is very easy, and this is why we recommend it for any company. Just go ahead and create a blog, follow the tips listed above, then see how great the results of your Internet marketing strategy will be!

Understanding Conversion Analysis

One of the most important things that you need to take into account when you sell products and services online is to see how many people out of those that are visiting your site are actually buying your products; this is called conversion analysis. With the help of conversion analysis, you’ll be able to see exactly how effective your Internet marketing campaign really is, see where you are most profitable, and see areas that need improvement.

Site Impressions

Site impressions are by far one of the most important factors that you need to understand. Impressions can be defined by a measure of the amount of times your ad or content appears in front of a visitor. Your site or ad impression numbers are crucial to know if you want to grow more sales, and these can be directly connected to the traffic sources where your visitors come from. This means that the more traffic you get, the better the results will be, and that definitely says a lot!

In order to get the most impressions that you possibly can, you should try to expand the places where you are currently promoting your products and services. You should try to place your content in locations such as:

  • Blogs
  • Forums
  • Social bookmarking sites
  • Article and press release sites
  • Social media sites and status updates
  • Video descriptions

All of the aforementioned sources are great to use if you’re looking to have good exposure for your website, as all of this content together can lead to a large amount of traffic that will help you increase your conversion rates. With this information, you will be able to successfully track the sources of your revenues and improve the ones that aren’t necessarily performing, as you would expect.

Eye Movement Tracking

Believe it or not, tracking the eye movement on your pages can provide you with valuable information in regards to the images and content that people see first and look for on your site. This makes it easy for you to understand what people are actually looking at and what attracts them when they visit the site.

By tracking where your visitors are looking, you will be able to see what the most popular content is, if your menu placement and layout is working well, and understand what catches your visitor’s eyes first.

There are several types of content that will always manage to catch the attention of people from all over the world, here are a few:

  • Headlines! These are very important because they always entice the users to click to read more and help your visitors stay on your site for a longer amount of time.
  • Call to actions are also great to use in order to get more attention from visitors mainly because they always come in a format that is strong and ‘in your face.’ You can use call to actions in the form of big red buttons, arrows or bold text to tell the viewer what you want them to do next.
  • Images! Yes, images can be very appealing, and they are most of the time a great factor when it comes to getting lots of traffic for your site. Images can include funny memes, comics, charts, and the very popular infographic.
  • Videos work in a similar way to images and do a wonderful job in optimizing your site to make it search engine friendly. They also add a lot of variety for your website, and can help you generate even more exposure and traffic, which will help you increase the efficiency of your business.

Eye tracking and movement is essential if you want to know where the eyes of your customers go on your pages. Through analytics, you can take full advantage of this information and take it to the next level thanks to the tools that are at your disposal.

Google Analytics has click tracking enabled, which is similar to eye tracking movement but only monitors clicks. For more advanced eye tracking tools, you can use Tobii or EyeQuant

Thanks to conversion analysis, you have the opportunity to see if some sections of your home page or site need to be redesigned or not, as a better design might bring you better and more appealing traffic results rather than gathering poor quality traffic.

As you can see, being able to track what your visitors are seeing is crucial when it comes to conversion analysis because you will constantly be able to see what is working and what isn’t on your site and tweak and change things if necessary.

Ease of Navigation

One of the major things that can help you understand why a site converts a lot of traffic or why it doesn’t convert at all is definitely contributed to how easy it is for a user to navigate the site.

Believe it or not, many websites are still very had to navigate and it can be close to impossible to actually find what you’re looking for quickly. Of course, many sites are shifting toward a design that is much easier to navigate and mobile responsive, but this is a process that does take time and not all sites are ready for the financial impact that this would need.

Ease of navigation will always be one of the major impact zones when it comes to analyzing the conversion rates of a site, and because of this you will have to take into account factors like:

  • Banner placement
  • How many ads you have on the site and where
  • The amount of information that you place on the site
  • Phone numbers and ease of finding contact information
  • Video placement
  • Site and image loading speed
  • The amount of page scrolling necessary

Visitor Session Time

Visitor session time is a major criterion when you analyze your conversion rates, because you will be able to have the opportunity to figure out what pages draw the most attention and focus the majority of your Internet marketing strategy on them. Of course, you can customize and optimize the other pages too, but you do have to make sure that you take page priority into account.

Depending on the amount of time a person spends on the site, you will be able to actually measure the efficiency of your site and figure out if there are things that you need to improve or not.

If your visitors are only staying on your site for a few seconds, this will tell you that you may be having problems with your page speed or loading time. Your visitors need to see sites load quickly, or they will move on to the next site.

Visitors that go to your site and leave quickly will also have a negative impact that can be reflected in your bounce rate. A high bounce rate will not make the search engines love your site.

Google Analytics

This is an amazing tool that we have brought up in previous multiple posts. When it comes to checking out the amount of conversions that your site creates, and many other statistics and metrics, Google Analytics is extremely important to have.

It will provide you with the ability to track your traffic based on various criteria. Each one of them can lead you to a better understanding in regards to what your users want from you in order to convert. There are numerous tools included in the dashboard that help you understand where your traffic comes from and how you can improve your numbers.

The information available in the Google Analytics Dashboard includes:

  • Visitors cities and countries
  • Browser that was used to visit your site
  • Service provider
  • Operating system
  • Mobile OS and screen resolution
  • Length of time on site
  • Most popular channels
  • Most popular pages
  • Social statistics from social networks
  • Visitor demographics
  • Click tracking
  • Visitor flow charts

What makes this analytics tool special is that all of the information that you get from your site is in real time, which allows you to see when and how you make conversions. You’re also able to access your analytics history and see where you have improved over time.

Audience Overview

Another important factor to know when you analyze your conversion rates is to know your audience and how they react. Alongside this however, you also need to have the proper set of tools that will allow you to understand who your target audience is, and what they require from you, how you actually generate leads and so on.

This is amazing information to have because it helps you understand (what’s most important) the interests of your audience, as well be able to study the behavior of your audience while also benchmarking the results efficiently. The audience overview tool is essential if you’re looking for in depth information about your conversions.

Conversion Goals

As a website owner, you always need to create and fulfill your conversion goals. Of course, you will need to try and create the conversion goals first, and with a lot of variation it can be hard to determine the right ones.

In order for your Internet marketing strategy to work however you need to come up with some goals that will entice people to visit your site, read your content and convert. Remember, the goals need to be big and they will usually require a lot of hard work to achieve them. Don’t choose the easy way out with simple goals, and instead try to focus on better, simpler goals that will get you where you desire.

E-commerce Conversions

If you want to get more traffic to your E-Commerce site, similar rules that we have mentioned will apply; however when you study E-commerce conversions you will be able to see even more information about your buyers i.e., which person buys your product, for how much and what you can do in order to improve the conversion rate.

Tracking your E-commerce conversions is very important to study because by knowing your numbers and your buyer’s statistics, it will help you understand your customer’s behavior and you’ll be able to successfully react to it.

Other Factors

There are numerous other factors that you need to take into account when it comes to researching and analyzing your conversion rates. The sales funnels plays a major role in the way that your company and website make conversions, so you need to study that in the best possible way.

  • Start with the behavior of your visitors and check out the heat maps (eye tracking and click tracking) of your site in order to see what your customers really like and tailor the experience to their needs. The best way to see how well your site is converting is to check the page history in Analytics and see what entices people to convert. This is an important factors that you will need to improve or upgrade if you’re not seeing great results.
  • See if your visitors enjoy your giveaways or freebies! Currently a lot of sites, maybe even yours provide ‘freebies’ as a great way to get more visitors and sales. Freebies can lead to conversion as they allow your site to reach new audiences. Make sure you track how many people actually get the freebies, how many use them after the download and so on. This gives you a good understanding in regards to how useful your content really is and how fast it converts!

Think About the Future

Conversion analysis is not only about the current situation of your business, but also about the future. Frequent conversion analysis will allow you to study trends, and these trends make it very easy for you to actually find out where to shift your focus in the future.

It can be frustrating but also very rewarding to see your site metrics. Your company needs to have a plan in place to use this information and change strategies when necessary.

Only with the help of professional conversion analysis tools can a site achieve success and great results, so using the aforementioned techniques to help get your business in front of your competition is very important.

Don’t hesitate, and instead of doing the same old things that your competition does, study the market, see where your conversions are coming from and then try to improve them in the best possible way. Innovation and commitment can help you go a long way, so do not hesitate to integrate new techniques into your Internet marketing strategy if you want stunning and quick results!

Top Traffic Building Techniques

All website owners want to get more traffic to their website, as this is the only way to capture the attention of visitors and convert leads into sales. The more traffic your website gets, the more effective your Internet marketing strategy will be.

There are numerous traffic building methods and strategies that you can use in order to promote your website with complete efficiency, and these usually require a lot of attention, research and maintenance. Of course, these are only a few of the techniques that you should use for traffic building, and we will showcase the most important ones during the course of this post.

Advertisements

As expected, placing ads online is one of the best ways to get the fastest results. Although it may be expensive at times, there are numerous methods and sources of advertising to use, and each one of them caters to a different type of marketing plan.

Some ads work well for news sites, others work well for E-Commerce sites and so on. It’s important to test your ads, check your results and see which ads work the best, which ads are performing poorly and which ads need a different headline or copy.

Here are some types of ads you can use for marketing your business.

  • Paid search
  • Social media marketing and advertising
  • Display advertising
  • On-Site advertising

All of these advertising methods are highly sought after mainly because they allow you to pay for displaying the ads and once the set up process is done you can immediately start seeing results.

With the help of social media advertising for example, you have the opportunity to get more exposure for your business in front of targeted users. You could even place an ad for someone to like your fan page, if they like your fan page, you will then be able to market to them over and over again by using your status updates.

On the other hand, paid search campaigns with Adwords can be even more efficient as you are able to target the whole world, (and not just social media users) but it does come with a slightly higher price, which is to be expected because of the amount of competition.

There are several things you can do in order to make sure your ads are effective:

  • Try to integrate multiple keywords, as this will allow people to find your site when they search online. Use long tail and short keywords.
  • Check out your competition! You always need to check out what you are up against. Seeing what the competition does is very important because you will get to know what to avoid and what you should move forward with in order to gain the attention of more and more users.
  • Change what isn’t working. You don’t want to be wasting money paying for ads that aren’t converting. Make sure you are looking at your statistics and conversion rates daily, and pause or delete ineffective ads to save money.

The Social Aspect

Since we live in a social world, in which social media plays a major role, you need to make sure that you produce great content and share it with your fans and followers. Sharing content such as blog posts for example can lead to large amounts of visits and shares if the content is good and worth sharing. Here are some tips to help you market your business and build traffic to your site using social media.

  • Try to use as many social media channels as you can! The more channels you use, the better the exposure you will receive! The most important ones that you shouldn’t leave out are Facebook, Twitter and Google+.
  • Do not copy and paste the messages between social media channels. Although your content might be similar on multiple platforms, you have to make sure that you write appropriate content for each platform – i.e. a 200 character update will look great on Facebook, but not on Twitter as it will get cut off.
  • Post frequency will relate to your business type. When it comes to when to post on social media, you should post 3-5 times a week if you have a small business and more often if your business is larger. Posting frequency also depends on the niche of your business- i.e., if you have a celebrity gossip business or news related business, you should be posting updates as soon as new information happens.

We recommend that you try and tailor your content based on the social media sites that you want to use. Twitter is great for shorter posts no longer than 140 characters, but if you want something that will showcase the power and strength of your products, then you need to go with something such as Google+ or Facebook, as on these sites you don’t have any character limits.

If you are planning to use a lot of images in your updates, it’s recommended that you use social media sites such as Instagram or Pinterest, as these sites are built for image marketing and make it much easier for you to get traffic and shares for your image content.

Headlines

Of course, no matter what type of content you write, headlines play a major role in building traffic. If you write content, then you need to add a headline, but not just any headline will do, you need to make it irresistible and compelling in order to get clicks and traffic flowing to your website.

Headlines are essential because you need to capture the viewer’s attention above all of your competition and all of the other distractions that the Internet can bring.

It would be wise to write multiple headlines and then try to select the one that suits your content and target audience the best. Here are some more tips on writing headlines:

  • Include numbers- i.e. 10 tips to help you___ , 5 ways to ___
  • Include adverbs and fun words – i.e. tricks to___ superb ways to___ stellar tips to___
  • Include intriguing words – i.e. secrets to___ , weird ways to ___

On-Page SEO

Of course, optimizing the content that you write for SEO is essential if you want to get found in the search engines and generate more exposure. Search Engine Optimization can work wonders for a business if you follow the right rules and are patient.

There are a few things that you need to do in order to optimize your webpage for SEO, and these include the following tips:

  • Creating internal links is a practice that’s been around for a long time, yet still manages to be highly efficient. Being able to add some internal links in your blog posts and images will help your site rank higher in the search engines and in turn, get more traffic.
  • Meta descriptions are also highly important when it comes to getting your site ranked in the search engines. You have to optimize the site Meta description in order for the search engine to figure out what it really is about.
  • Add keywords in your description too if you want even better results. You can do this by implementing the All in one SEO plugin or the Yoast plugin if you’re using WordPress. These plugins will help walk you through where to place your keywords and how often.
  • Image alt text is yet another thing that you need to take a look at. It can be hard to figure out at first, but the reality is that with the help of alt tags the images will be better organized within the site and receive much better results in the search engines.
  • Bring the long tail keywords in front when it comes to writing your content. Yes, instead of focusing on creating shorter keywords with a lot of competition, try to focus on long tail keywords. Long tail keywords can include the most popular questions your audience has, or strings of words in 3-8 word lengths.
  • Another great idea if you want to improve the SEO of your site is to start a forum. By adding a forum to your site, you can increase the time that a person spends on your site, not to mention that you can build an entire community.

Submitting Articles

Articles can also contribute to the amount of traffic that goes to your website. By submitting relevant and quality articles to well ranking sites like Ezine, GoArticles, ArticleBase and StreetArticles, you will be able to have your content published on another source that will make your article show up in the search engines. You are also getting a few backlinks to your site, which will also help you show up higher in the search engines and build more traffic to your site.

Article length does have a major impact on the amount of traffic you will receive, and that’s why you need to pay extra attention when it comes to writing and optimizing your text. If you want shareable articles that bring you lots of visitors and an increase in traffic, you need to be certain that you create longer, compelling and comprehensive pieces of written content.

Of course, variation is key if you want to write content often, so try to compliment your articles by adding images, relevant links, quotes and bullet points. Not only will this help with SEO, but it will also bring better visual appeal to the site as well.

Tags & Keywords

If you want to build traffic, you need to tag your content and describe it in as much detail as possible. However, when it comes to tags, there are a few unwritten rules that you need to take into account:

  • Always check the tags for validity, as this is very important if you want the site to be in the search engines and bring you traffic.
  • Additionally, include as many keywords as possible into your content as they are very effective when it comes to search engine optimization. Place them a few times in the content and especially in the title and tags section.
  • Avoid keyword stuffing, because search engines will penalize you and you will get less traffic than you would expect and need. Keyword stuffing means that you are placing the same keywords over and over again to the point where it’s unnatural and obvious that you are trying to overload your content.

Before you even think about writing your content, it’s important to do a fair amount of keyword research so that you can see what you’re up against when it comes to your competition. It will be easier to get ranked for less competitive keywords and using less competitive keywords would be a good place to start. Research the top 10 keywords you plan on implementing into your strategy and save that file for reference when you write all of your content.

Get Referral Traffic

Referral traffic means traffic that has come from other sites other than your own. Word of mouth, social media, directory sites and review sites are great ways to get referral traffic. With social media, your content can get shared worldwide and generate more traffic to your website.

Directory sites can be worldwide too, but they are more meant for local marketing. When submitting your site to directory sites, be sure you have the same address and phone number listed in all directory sites. If there is inconsistency with your business name, address and phone number, Google might see this as a red flag.

Review sites are also great sites to use in order to build loads of traffic to your site, as they are one of the best ways for potential customers to read what others think about your products and services.

In conclusion, every Internet marketing strategy requires you to get a lot of traffic in order to receive sales and a return on your investment. The strategies mentioned above are essential to use if you want to get great exposure. It will take time to build steady traffic but with enough time and research invested in your traffic building techniques, you will be able to capture the true power of all of these different types of marketing techniques and make your Internet marketing plan a true success!

 

Tips for a Perfect Website Design

One of the most important things that you need to take into account when it comes to Internet marketing is to make sure that you have a great website design. A great web design will allow you to make the whole experience a lot more appealing for your potential visitors, something that leads to the success of your Internet marketing campaign.

The way your website looks is crucial in order to grab the attention of your customers. In fact, people always want to get access to a website that brings an exquisite, new visual experience, instead of visiting the same old sites, and that is the main reason why you should always try to prepare your website in such a way so that you provide exactly what your visitors are asking.

Things such as; the layout of your site, images, fonts, the colors that are used in the website design and if they related to your field of work for example are essential if you want to get the most from your web design.

In order to create the best web design for a user friendly and efficient experience, we have gathered a few things that are essential to know when it comes to developing a great website. The main role of your website design when is that it needs to be appealing enough in order to keep people on the page for a long time, enough so that users can see what they need to see easily, and be able to quickly navigate the site and find what they are looking for.

Strategic Coloring

One of the first things that people see with when they visit your site is the color theme that you are using. Most web designers tend to avoid giving too much importance to this particular thing, although it’s a very important detail. You need to avoid going with a particular and vibrant color palette, instead try to go with neutral color tones as this makes the site appear more professional and will be easier to read.

Your website should provide an image of strong professionalism and ethic, so you do need to make sure that the website design has a modern, clean appearance, something that can only be received through a neutral palette.

Of course, you do have the opportunity to customize the color palette according to your needs, but start with a neutral one and add more colors down the road if you want to mix things up or your logo or brand colors change.

Make sure that the color palette seamlessly combines with your other marketing materials like your social media pages, flyers, business cards, banners etc., as you need to include everything in your branding efforts.

Remove Clutter

In order for the site to be fully efficient, you need to make sure that you remove as much clutter as possible. Having too much content or too many images and flashy banners can lead to an unpleasing website design that will just drive people away from the site rather than keep them on the site for longer. People want to see a clean website design and you should aim to provide them with that.

Try to remove all content that’s not important, and place a call to action in the upper side of your website, in order to make sure that any visitor will see it immediately without scrolling. The call to action needs to be clear and above the fold if you want the best results.

Above the fold means to have your call to action, or opt in form on the top of the site so that you shouldn’t have to scroll down to see it.

If you want to fully get rid of the clutter, you might want to add fewer links and other options in the footer and header, because this way you can keep everything concise and easy to read. On top of that, try to keep your content as short as possible, because then the readers will be able to focus on the content and be more likely to continue reading and check out other pages on your site. If there’s too much content, or it’s too bulky, hard to read or just not relevant then your visitors will leave.

Keep it Light

It’s important to try and leave your visitors some breathing room. You don’t want to have dozens of paragraphs right after the other, because this just makes the page feel crowded and, as such, you may have a bad bounce rate. Instead, try to bring some space between the content as well as the other features on the site. A great way to do this is to add subheadings, lists, bullet points, quotes and images.

Place images strategically and make sure that your do your best to achieve a layout that is easy to browse yet which still provides the viewer with a great, appealing experience. In the world of web design, less is more, so keep that in mind when you create your website.

Simple, Intuitive Navigation

Combining your layout with a great way to navigate the site is essential. Usually, most sites have menus located on a bar in the upper part of the site for navigation ease. However, when it comes to a stellar website design that makes your landing page appealing to potential customers, you need to make sure that the navigation is innovative, yet still brings quick access to all of the information on the site.

Remember that ease of navigation is better than having a lot of content on the site. Sure, some fun effects do work, but people will appreciate if your pages load faster, so try to optimize the landing page in order to get a faster loading time, as this is one of the most important things when it comes to making a great site design for your Internet marketing strategy. A slow site will increase your bounce rate and, in turn, hurt your rankings in the search engines.

Polish your Logo and Place it on the Homepage

Logos are crucial for any brand as they provide users with a way to remember the company in a visual way. Since visuals help viewers and prospects remember a company, you need to place a lot of emphasis on the creation of a professional logo that defines your company and its field of work, and make sure it’s easy to remember.

This is more challenging than you might expect, because a logo needs to establish a connection with the users, it needs to be unique and instill confidence, something that can be quite hard to do at first. It’s recommended to opt for a professional logo designer, as they will bring you some great designs that will make your brand appealing to the masses, something that’s indeed essential!

Professional Photos

If you want your Internet marketing strategy to be effective, your website design needs to integrate unique images. This is a must, because you can’t create a good impression with images stolen from other sites. Instead, hire a professional photographer that will provide you with a great set of shots that are created specifically for your company, and this way you will stand out.

Having HD quality images is essential; because these will always draw the eye and help you instill the necessary emotion in the hearts of your users. This is very important, because otherwise you can’t connect with your clients efficiently. Just like the old saying goes, an image is worth a thousand words, so try to take full advantage of that!

Don’t be afraid to use comedic images, everyone loves to laugh and not take things too seriously at times… don’t you?

Fonts

Believe it or not, fonts are very important in the website design process, and they do play a major role in the way your Internet marketing plan performs. You want a website design that appeals to people, and fonts can help you gain the attention. But with so many fonts that are inclined towards art rather than readability, it can be very hard to find out the best ones that will work for your brand.

Most importantly, make sure to find some that are very easy to read, yet which make the whole website design very stylish.

Another important factor when it comes to fonts is the font size. Of course, the call to action needs to be large and easy to see, but all other content should also be easy to read as well.

Some fonts might read well in one browser and poorly in another, not to mention that the resolution and display size also play a major role here. Try to find a font that scales well at high and low resolutions on platforms such as mobile devices. Around 15 to 20 words on a single line is more than enough if you have a design that has a fixed width..

Design Each Page with a Landing Page Idea in Mind

Usually, a lot of attention goes to the landing page, and that’s to be expected considering that it’s the first page a person will see on the site. A good web design needs to consider the other pages as well. As such, creating each of the pages with a landing page design in mind will allow the visitors to get a much better and more unified experience.

Responsive Design

With so many device types nowadays, it can be hard to make sure that your site will look the same on all of them. This is where responsive website design comes into play, as through it, you can create a site that will scale to the resolution and provide the same experience not matter where the users are coming from.

The better the user experience you provide, the more time people will spend on the site which leads to higher conversion rates. Integrating responsive website design is essential.

Another important factor you need to take into account is that you should try to avoid integrating Flash, as this will usually make the page harder to load and sometimes unresponsive. Instead, try to implement HTML5, as it provides a similar experience, not to mention that it brings you even better web support, which is essential nowadays. The best part here is that it doesn’t require any plugins, as it’s fully integrated in any browser in a native manner.

Place Buttons

Although the interface might look nice without them, placing buttons will bring you that ‘extra touch’ that is highly sought after nowadays. Buttons enrich the website design and make it more appealing and fun for the viewers.

A common place to have buttons is on a slider image or at the end of your content in the form of a call to action. You can say things like ‘ Click to Learn More’ or ‘Take me There’ or ‘Subscribe for More Info’ on your buttons.

Optimize Everything

From images to content and layout, everything needs to be optimized in order to provide the best look and user experience. It’s important to make the experience personal, and as such you need to come up with high-resolution images, compelling content and a wonderful layout that will entice people to visit the site more and more often.

Even by replacing a simple call to action or changing a shade of color, you will be able to gain stunning results, so it’s recommended to optimize and tweak as often as possible. Also, don’t forget to test the website design on multiple devices, in order to see that everything works properly.

These are the most important steps that you need to take when you create or optimize your website design. Only with a great layout, compelling content, a great color palette as well as fast loading time will you be able to have great results from your Internet marketing strategy so don’t hesitate to integrate these tips into your website design process.

Experimentation is key here, as you always have to study the website design and see which things work and which don’t! Use the site analytics to perfect your design and implement the tips above in order to create an appealing, unique and engaging website that will aid you in your overall Internet marketing plan of success and take your business to the next level!