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Top Online Marketing Strategies to boost your Business

2017marketingThe Internet and its trends always keep you on your toes. What is in today probably won’t be in tomorrow and what you thought would become the new norm is soon kicked out before you are able to adapt to it completely. Such is the charm as well as the biggest drawback of digital marketing. But what is your position on all of this? Where do you stand? Are you one of those who are constantly surprised by the latest developments and then do all you can to catch up? Are you one of those whose eyes are untiringly scanning for any wave of change so that you can mold your strategies in time? Whatever the case may be, there is no one perfect way or an absolute choice when it comes to internet marketing.

Yes, what may suit you or your business may not suit somebody else and therefore labeling one online marketing strategy as the best thing that ever happened to you since sliced bread or a nail clipper would be entirely wrong. The best internet marketing strategies for your business would only and always be the ones that deliver results.

Paid Search

For instance let’s consider Paid Search and now you’re alert but relax, services such as Google AdWords, Baidu (China) and/or Yahoo are still one of the top most online marketing techniques. They get your loyal and potential customers to your website right away. You have tried everything organically up until now. This is the time you should give paid search a chance and in 2017 this might be the new trend to follow. This is a fairly straightforward marketing plan that any leading search engine would provide happily. But also be warned that if you don’t adhere to your budget all the while, you might end up wasting a lot of your money. Now that would be a part of your capital that would never convert into sales.

Whenever you receive a mail that says, “100% top ranking on Google,” it is from an online marketing agency that has just offered you paid search. All you have to do is choose those top ranking keywords and phrases that you so diligently researched upon (preferably the ones that your customers use to search for and find your goods and/or services online) and incorporate them into your paid search internet marketing plan. You have to bid a certain amount of money per every keyword that suits your listing for it to be able to show up in the top “advertisement” area of the search results page.

Paid Search through Social Media

Not to forget that paid search also works amazingly well with your social media platforms. Yes, this is another option for quick results and it leads traffic to your site almost immediately. While we all agree that it has taken a rather long while for the leading social media companies to hone their online paid advertisements structure, it has still come out pretty nicely. A lot of issues plagued the earlier apparatus of social media sites and thus after having ironed them out, depending upon the type of products and/or services you sell, this can bring in a lot of immediate profits for your business.

Then moving on to the “three big B’s” of social media and these can be understood as follows:

  • FaceBook, which is mainly for consumers, i.e. Business to Consumer, (B2C);
  • Then comes LinkedIn which is highly suitable for Business to Business (B2B);
  • And last but not the least, Twitter which is a bit of both.

All these social media sites and many more are well connected with almost all your existing clients and you can’t possibly deny that. They all invite discussions, reviews, testimonials and much more related to various products and also function as a spot to find the most relevant shopping ideas. Don’t underestimate the power of social media marketing as it is only to get bigger in 2017.

Referrals

Referral programs can become an important part of your overall internet marketing strategy. This is one strong promotional tool that can really help you leverage your customer connections. A referral program works to encourage your customers to share their positive experiences and stories regarding the use of your goods and services with their friends, family members or colleagues. Now, we all know that how strong the power of a written word is and in this case a personal referral comes in with a much bigger and stronger trust factor. Other online marketing techniques may still fail at times when it comes to garnering trust and response but due to that fact that the former is straight from the horse’s mouth it gains more traction with your audience.

Videos

Videos are something that never let you sleep. Literally, is you just happen to visit a documentary during day on a website about a small cottage industry in a village in Africa that sells handmade pottery and in turn educates the women and children and does charity work and immunizations for the society at large, it would actually have such an impact. Having conveyed this message in the written form does not really leave any impression but when your visitor has an opportunity to witness the thing in motion, the impact created is more than 100 times stronger. Videos make for an interactive form of internet marketing tool and they sell.

THEY ACTUALLY SELL. Period.

So what have you thought about your current internet marketing plan? Are you willing to make any changes with it? How do you plan to be an even bigger success in the coming year? If you are still not sure, stay tuned for more.