Top Ways to Have an Effective Content Management Strategy

The very core of your Internet marketing plan should focus heavily on strategizing your content and the management of it proficiently. One of the first things you should know before reading any further is that you should fully comprehend your content.

When it comes down to managing your content, you should know where your clients are frequenting for their info, which is where you should be too (the Internet tends to be the most commonly used place nowadays for obtaining information).

You should also be extremely aware of your own product (in case you have people handling it for you) so that you can be right in the thick of it with your customers, answering questions and taking names and product orders.

Have A Plan for Promotion

A really good place to get your product out there is via blogs as using blog posts can provide you with the opportunity to bond with your potential customers, and draw them into your product.

One of the best places to promote your products, are social networking sites. On these sites, you can connect and get closer to your target audience and push your product on them in a much more personal way, by catering directly to the audience, as opposed to creating a broad, general, all-encompassing advertisement.

If you have a website, one helpful thing to have would be product reviews. Ask buyers of your product to leave a review on your website to say whether or not your product was good and/or helpful.

When it comes down to it, you can also make use of email campaigns to boost the product’s popularity by a sufficient amount…but make sure you give the people who get your email something to entice them, such as minor spoilers and information about your product.

If you put feelers out and feel your customers out and understand what they want, and give it to them…you can also gain loyalty from your customers, and this loyalty can be the make-it-or-break-it factor when it comes to your business.

But with all of these blog posts, product reviews, social status updates, email campaigns, it’s hard to keep track of all of your content and make sure that your posting consistently. Here are some ways to help you manage your content in order to have an effective internet marketing plan.

Map Out a Plan for the Management of Your Content

At the end of the day, you need a timeline. A special plugin compatible with WordPress would be a good example to help you create a timeline.

WP Project Manager is a WordPress-compatible plugin that is extremely useful when it comes to organizing your content, and it can easily be amalgamated with scripts, videos, flash animation, etc. A strong code, and friendly functions make things quite easy for you. What you do with a content timeline is the following: You can take any of your content; you can organize it by the content’s date, organize a call function, and once all that is done, you are fully prepared and well-managed!

When it comes to timelines, you can also edit them and tweak them to your best interests and you can execute them on a per-week or per-month basis through the use of a special content plan.

Top Social Media Tools That Will Also Add Value to Your Content Management Strategy

Regarding tools that can be used for social media, there are a very large amount of them, and these are just a few of them that can help you, depending on what your product and content is.

There are various tools that one can use in relation to social media that will greatly benefit you, and one of them is Buffer, which allows you to schedule certain times of day to post to your social media site, and you can schedule for the prime time of day, when your post would be read the most.

Disqus is a unique plugin that websites (including yours) may use to allow people to comment on certain posts or articles on that website (basically Facebook on a much smaller scale). So, if you have a website that you are promoting your product on and are managing your content on, Disqus may be a nice opportunity to allow your potential and existing customers to talk with each other, as any comments made allow for replies to be made on the comments.

WWSGD is a fanciful plugin that has caught the eyes of many, as when you make a post on any social media site, it permits you the opportunity to leave a tiny little mini-message at the beginning or the end of your post, and in that message, you can ask your customers (and whoever reads the post) to subscribe to what is called your RSS Feed. You can also leave one of these mini-messages for first-timers seeing your post, and you can leave a totally different message for anyone who is visiting you more than once.

All-in-One SEO Pack is yet another special tool that gives you the ability to completely optimize your posts and website content. Doing this can really bring you up in the rankings! To boot, you can be very specific about certain things, including the title of your page, a description of it, and you can even add keywords for it. This tool is certainly not something you should dismiss without a second glance.

HootSuite is another user-friendly social media platform that will allow you to manage multiple accounts in one space. You can measure your social stats, schedule tweets and updates and make sure your not missing anything in all of your social networking accounts.

Even Flickr has an advanced search engine that you can use at any time, free of charge, to search their database of photos for ones that were made under a Creative Commons license, which would allow you to use them in blog posts, and other locations where you would not have to worry about copyrights.

Shutterstock is a resourceful place where you can find stock photos at fairly inexpensive prices. So, if you are in the market for stock photography for your website content or even your product itself (a background to set against your product), then this would be the ideal spot for you to visit, even if it was just to browse.

If you are a user of an Apple computer, like the iMac, then you may have noticed that even they have their creative limits, and sometimes you may struggle to find the application you need to help give your product or your content that little extra oomph. Through the use of Skitch, you will have the ability to grab your images and even crop them. The cherry on the icing on the cake is that Skitch is absolutely free. So, if you ever needed an image cropper for your Mac computer, you could look at investing not your money, but merely some of your time, into this application. URLs are a trendy URL type that are also very helpful. If you were to, say, add a ‘+’ at the end of a URL, you will have VIP access to exactly who has viewed your website, and when. If you truly have a competitive streak in your soul, this is a great plugin you can download, as it can help you size up your competition, or simply see how far you’ve jumped forward or backwards in terms of web traffic over the past week.

Swix is a sort of ‘dashboard’ kind of program that, if you were to truly extoll its virtues, would give you a complete rundown of all of the details of your key social media sites, such as how much traffic you’re getting to your blog, how many hits your YouTube videos (if any) would have, and how many Facebook followers your blog posts and yourself have.

Authority Labs is one of the more widely-used platform that allows you to get a really good idea of where you are in the rankings by literally showing you what number you are. If you’re on Page 2 of a Google search made on something similar to your product, and you’re the fourth down on that page, then Authority Labs would show you your number (whether it be #3, #30, or #300 (hopefully not #300)).

TubeMogul is an interestingly little platform that would be a dream for you if you wanted to promote your product or your content through the use of video. If you think to yourself that it would take just too darn long to post your video to YouTube, Dailymotion, etc., then TubeMogul can step in and post your video to all of these sites for you, provided you have an account with each, though. You will get stats on each video posted to each site so you will be able to compare how many people watched your video on YouTube Vs. how many people watched your video on Vimeo, and even the average viewing time of all of the people on a respective site, and so much more.

SlideShare is one of the most powerful plugins of them all, if you were seeking to grow your product and expand your content management through the use of a PowerPoint-style presentation. SlideShare literally is a sort of Dropbox for presentations (Dropbox being another good social media plugin that you can share virtually anything with anyone through…but only the first 2 GB of information is free), and through Slideshare, you would be able to garner a massive amount of views of your presentation as opposed to doling it out to various media sites manually.

Flowtown is immensely useful to you if you are interested in finding out just which social media sites your customer base is attached to. This is done through the use of the email addresses of your customers, and Flowtown helps determine which social media sites each person uses on a regular basis. If you need to segregate your audience based on which social media outlet they use (so you can do more advertising on the social media site with the most of your customers), then this would be an utterly bombastic tool for you to utilize.

NutShellMail is a very handy-dandy tool if you want all of your information about your social media activity handed to you on a silver platter, so to speak. If you really do not want to do the legwork involved in finding all of your social media sites and locate your activity on them via a multitude of tools…this plugin/tool would sum it all up for you in a series of blunt and to-the-point emails.

Use of Analytics

Google Analytics is your best friend, when it comes to tracking and analytics. Google Analytics is constantly updating, and the service itself provided by the site is free, so if you ever need your social media data analyzed via a third-party tool, this would be the cream of the crop.

Use a Content Hub

A content hub would be an asset to you if you were seeking to have all of your content not only organized in one place, but also organized based on a specific type of information (that way, you can avoid having irrelevant data mixed up with that which would be relevant).

If you are in a situation where you have a massive amount of competition, then you would be best advised to use a content hub to even the playing field. One thing you should NOT do with your website (which a content hub would help) would be to build your blog about your product around average blogs that reiterate the same thing over and over again. A content hub can help you in having a diverse amount of content relating to your product.

What’s Next?

So, now you know plenty about the organization and management of your Internet marketing efforts, and some of the strategies you can utilize to best help you. You also know a vast amount of tools that can help you market your product, set up to sell your product, and even find information about your ads, blogs, or your product itself via social media and other outlets, and even get the stats on them. Just remember what was said before: Comprehend your content, so that your customer base can comprehend you when you discuss your product using said content.

A Few Great Ways That You Can Better Enhance Your Marketing Using Social Media

The first thing that may come to mind, in the event that you do not know what social media marketing is, a good example would be this: If you were going to use Facebook, or Twitter, or another social media website as a way of marketing your product, then this would be called social media marketing.

Top Ways of Advertising with Social Media

One of the advantages to social media marketing is that social media websites receive ample amounts of traffic every day and night, which can be extremely beneficial to you and your business if you decided to market your product via one of these websites.

Now…social media does not refer to just websites like Facebook…it can refer to anything that the public absorbs and considers a form of multimedia: Music, television, radio, blogs, even street signs can be a form of social media marketing, and many of them can be seen as great ways to enhance your product through advertisement in these venues.

Your Followers

Another major point that you can count as a benefit is, if you promote your product through social media marketing, you also stand to gain a following of people who really like your product and want to see more of it and your other products and services. But the icing on the cake, is that your ‘followers’ will most likely use social media websites such as Facebook to spread the word about your product, therefore; you can get free marketing through word-of-mouth.

However, one of the things you have to do the legwork in is keeping your followers happy and excited. It’s much like being the owner of a theme park. If you don’t keep your customers happy with your rides and concession stands, they’ll all leave your park and it’ll be deserted.

It’s the same with social media marketing. If you don’t keep your followers happy and thoroughly engaged in your product, they will abandon your business, and you’ll be left high and dry. Social media can be fickle, but not if you know how to bend, twist, and otherwise conform it to your wishes and desires regarding your product.

Other Aspects of Social Media

Social media is a very unique thing between the sites that function as social media sites. They all have different layouts, different styles of presenting social media to the public, and even different audiences that they seek to cater to.

When it comes to social networks, which are the biggest hubs of social media out there, you would want to go to one of these social networking sites because they are one of the fastest ways to get your product or service across to the public. If you have a strategy built for your products and services, you’d do best to head on over to a social networking site that has the audience, the attraction, and the style that conforms best to your products and services.

Things to Consider when Choosing a Social Network to Join and Advertise Your Business

When it comes to advertising your business and products on a social networking website, there are some factors that you do need to consider:

Your Time

If you’re not the kind of person that can spend hours upon hours on a social network (leave that to the teenagers of today’s society), then how can you possibly hope to advertise your product? Well, if you have the funds, consider hiring someone to manage your social networks, and be sure to keep up on what they are doing. However, if you do not have the funding to hire a person, then try to set aside the time to work with your social media accounts (at least 1 or 2 hours a day per social network you have joined).

The Resources at Your Disposal

When it comes to what resources you have access to, you have to consider a couple of things. What do you have in way of staffing is important to consider, as if you have a staff, their skills will need to be applied to all the correct areas.

If you are working with a visual social network that uses images as the majority of their service, then you need a staff that has knowledge about what images to use, when to use them, and how best to apply them. If you are on a more text-based social network (Facebook being one prime example), you will need to bring on workers who are well versed in the ways of using such social networks.

Considering Your Audience

When you are deciding which social networking sites to join to advertise your product, you need to look at the audience you are trying to draw for your business. Is this audience on the social networks you are looking to join up with? If not, then maybe that’s not the social network you should be joining.

Always be sure to join the social networks that have the audience that you are looking to promote your product or service on.

Your Writing Voice and Your Writing Style on Social Media

When people are reading information on the Internet, they are reading the “writing voice” of the author of whatever they are reading. When you are displaying your content on social networks to help promote your product, you should assess the situation and develop a “voice” for your style of writing.

The voice must be consistent, and the voice must be present through all of your writings. Your voice comes out in the choice of your wording, your sentence structure, and your expression, and it can’t really be helped, but make sure all of the aforementioned aspects of your writing voice remain consistent throughout your time spent on social media and social networks. At the end of the day, your writing voice dictates how much your readers will hang on to your every word like a lifeline.

Images in Social Media

When you are building your clientele base on social media for your business, one thing that is very, VERY important is the idea of imagery.

Images are a crucial part of your social media advertising. People are not just creatures of emotion, but as a rule, people learn best and absorb the most by SEEING what they are being told.

If you provide attractive images of your product or service, people would be much more easily magnetized to your product than if you simply told them through text. You should always be sure to use eye-catching images.

If you are advertising on, say, Facebook…and you post a VERY attractive and eye-appealing image of your product that catches people’s interests, then they may “Share” your image with their friends and family, thereby increasing your customer base with little effort from you.

A study has been done on Facebook users who would sooner post images than text, and it shows that people were more likely to “Like” or “Share” an image of, say, a cow munching on grass, as opposed to “Liking” or “Sharing” a post saying “The cow is munching on grass happily.”

So, consider boosting your popularity on social media by combining all of your text-based information with a plethora of imagery.

Frequency of Posting on Social Media

When you have all of your content prepared and you have enough great images that catch the reader’s eye to share with your social media followers. But how often should you actually post on your social media sites?

In all honesty, there is no definitive answer to this question, unless you included a bunch of factors:

  • What business are you trying to promote?
  • If you’re promoting fireplaces, you might want to post often closer to winter. If you’re promoting candles, you might want to keep your posting to a decent minimum.
  • Who are you drawing the attention of with your product? Post at a time that this specific audience would be viewing that social network more than usual.

Are any updates to your posts truly top-notch quality? If you do a very simple update that doesn’t appeal to people very much, such as “This is what I am selling you” Vs. “This is what I am selling you NOW”. Can you see the difference, which one appeals more to you?

But if you stated, “This is what I am selling you” Vs. “My product has undergone a sweeping change! Allow me to tell you just how much my product has changed!” then that would be far more pleasing to the mind, and you would have a much better chance of catching people’s eyes with your new content.

One last thing about frequency you should consider is this: If you come to notice that people are really liking your content and your posts and such, you can generally post more about your products and services than you typically would, as people wouldn’t entirely mind if they really liked your concepts. Generally, the big, major social media sites, like Twitter and Facebook, tend to have their primetime in the afternoons.

There are certain social analytics tools like facebook insights that can let you know when your audience reach is at it’s peak and let you know what times your audience likes or engages with your posts or pages.

Setting up a System that can help you to stay on Top of Everything

With there being SO much about social media marketing that may confuse you or may become quite messy and disorganized, you’d probably want an efficient way of keeping everything organized and in the proper order. A tool such as Buffer would be a good starting point; as such tools are very good at keeping your content all together.

If you have multiple social sites to manage and are tired of logging in and out of each one in order to post a daily update, you should really think about getting a program like HootSuite. It will help you organize your social media accounts and even allows you to schedule your updates for whatever time you choose.

We’ve Talked About Online Strategies…but what About the Offline Aspect of Social Media Marketing?

You were probably concerned for a bit that the offline side of social media marketing wasn’t going to be talked about, but you have no reason to fret.

While online social media marketing is often the way everyone goes nowadays…some offline techniques still work quite well in order to help promote your social media sites.

When you think about it…people still watch television and listen to the radio. People even still read the newspaper (Shocking, right?). People still glance at giant billboards on the side of the highway as they’re driving through 4 lanes of traffic. You see the pattern, right?

There are PLENTY of places you can advertise your product or services offline as well as promote your social media pages. In fact, the more places you can place your social media badges, icons and images, the better.

You should promote your social media sites everywhere you can, online and offline. Here are a few places to promote your links and icons.

  • Email signatures
  • Business cards
  • Print marketing materials, flyers, newspaper ads
  • Apparel, hats, shirts
  • Pens, notepads, stickers, buttons
  • Tv and radio

Be a Social Media Star

You have made it to the end! Congratulations! Yes, that was a lot of information to take in, but rest assured, it will be of great benefit to you in the future if you can apply the knowledge in the ways mentioned.

One of the things you should know, in closing, is that all of this information brings you one (or even two) steps closer to understanding and being able to implement social media marketing into your offline and online career, and the fact that both can intertwine with each other. It may cost to do social media marketing offline, but if you are willing and able to do both…you will be truly successful if, again, you apply the above methods in the correct ways and truly try to help your clients and not just close a sale.