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How Marketing through Social Media is a Boon

social media marketingIf you want to make your business a worldwide success, think about leveraging the power of social media and the content it lets you post on it. We all know that marketing helps us elevate our brand image among our target audience easily. As a customer comes online, he is barraged with numerous options, so it becomes natural for you to impact their perspective in a more dramatic way. Marketing through social media lets you do just that. But you should know that getting started in this field without any knowledge or previous experience would be challenging.

It is absolutely vital that you understand social media and how marketing fits into it. There are some fundamental rules at play here and the more obediently you follow them, the better it is for your business. Marketing through social media can maximize quality of your overall promotion strategy and do wonders to increase your online presence. There are several entry points to the realm of social media which are namely, FaceBook, Twitter, Instagram, Pinterest, Tumbler, Linkedin and so on. All these platforms help you build a strong foundation for online marketing that can serve your customers, and your brand.

You Can Listen Well Through Social Media

Yes, we all knew it but none of us ever really said it out loud. Marketing through social media gives you an opportunity to listen to your customers. If you want to be a success with social media and content marketing, what you are going to require is more of listening and a little less of talking. You can read your target audience’s reviews, their online content, opinions and join in on the discussions being carried on by various online communities to learn what is important to them and what is not. This is a way to spark up conversations that add value to their experience.

Social Media Allows You to Focus Better

When you enter into the online scenario, you quickly realize that it is better to specialize than to generalize. You want to the king of your trade than be a jack of all. You need a highly focused and specialized social media and content marketing strategy. This should be intended to build a stronger brand and give you a better chance for success.

The Quality Factor Plays Out

Quality always wins over quantity. So if you think that you have millions of followers online, think again. You will soon realize that it is much better to have 1,000 loyal followers or legit online connections that actually take out the time to read, share, comment on and talk about your content. You can do away with those 10,000 connections that simply follow your followers for the sake of following someone. Leads that actually have a potential of becoming sales always benefit your business.

Patience Is the Key with Social Media Marketing

Don’t be in a hurry to enlist your social media success story on an inspirational blog site. This is not going to happen overnight and neither is your online content going to market itself. Becoming a success is very much possible, and it will happen sooner than you think but not so soon either. You need to commit to it for the long haul to achieve maximum results.

The Compounding Audience Effect

When you decide to publish your amazing, quality content on social media sites, you work to build a bigger audience and more loyal followers. This results in your content being shared by them among their own followers or audiences on Twitter or Facebook or LinkedIn. This is called the compounding audience effect and it works. This continuous sharing, posting and re-sharing and discussing of your marketing content bring your content to more and more people. Eventually it opens new entry points for the leading search engines like Google to find your content in keyword searches making you an even bigger success.

Social Media Success Strategy

The world and everyone in it is online. Even a brand’s website and blogs find spot here. We are all children of the internet. We have become dependent and addicted to it. Everybody around us is more into their smart phones and laptops than in the person sitting next to them. Well, that is a topic of discussion for some other day perhaps. Internet is one of the most important marketing tools now. So, how is your online marketing department faring these days? Do you have any new insights regarding your competitor’s promotion tactics? Or do you think that you are better off without any? Do you think that all of it is more hyped than is actually important? Think again.

Times have changed and you are not an intern anymore but someone who occupies a coveted position in an ambitious company that aims to grow by the second. Today is not the time when brands could say random things in front of people and get away with it. This is the time of social media overflow. We are surrounded by people that practice freedom of speech via words and imagery through FaceBook, Twitter, Instagram, Tumbler and what not. Yes, social media marketing is growing and has given a great playground to brands like yours to have some fun while gathering enough attention.

To make your presence felt on these platforms, you need to have a social media marketing strategy in place. It has been able to deliver real results and measurable impact on many businesses online. When planning for a great social media marketing campaign, you need to ensure that it contributes to the greater objectives of your brand and business.

Setting goals just comes naturally to you when you are running a business. They are a staple of all your marketing strategies as well and therefore social media is no exception. Of course, with so much at stake here, you want to make sure that these goals are determined well in time and keeping in mind your purpose for going social. For instance, you can look into the traffic that your website is attracting. If you think that it has declined over a period of time or isn’t as much as it should be or could be, then designing a social media marketing plan around this objective is the wise thing to do. Vanilla isn’t it? You enter the social media scenario simply to solve a purpose and then move on to the next in line which could be inviting your users to write their opinions on your webpage or join an online discussion community or visit the local mall for the special screening of a short movie that introduces your new logo. It could be absolutely anything you want.

Customer retention in times like these poses a real challenge. Having an intelligent social media marketing strategy can help you do just that. Well, if you go by what The Chartered Institute of Marketing has to say, then understand that acquiring a new customer would cost you 4 to 10 times more than what it would to retain a loyal customer. That is why you need to focus on retaining the loyal ones and social media is one way to keep them glued to your brand. Social platforms offer us so much in this regard. They help us keep our returning customers around by enabling us to communicate with and engage them.

Having a good social relationship with your customers has become a must if you want to retain them for longer. It just translates into a better understanding of your business model, and positively impacts your image in the mind of the user as an industry expert. Their perception of you depends highly on your socializing capabilities and empathy that you display towards them. That in turn helps you build a strong offline relationship and results in a stable brand loyalty.

Exceptional customer service is another factor that can be considered while designing a social media marketing strategy for your business. For all those businesses that find it difficult to assess what their clients and customers expect from them, this could be the solution to all their woes. Nowadays, people turn to social media for everything and I am not joking about it. You find entertainment and something of value on those sites that never fail to engage them. Similarly you can make your business a source of something that not only has value but an entertainment quotient to it as well. Therefore, it becomes important for you to monitor their activities and behaviour so that you can understand their expectations better. Gaining an insight into the needs and preferences of your customers enables you to be ready to help them on any social channel that they access. No matter through what platform they contact you, your social media team will always be armed with the information, materials, statistics, education and authority that will make you respond to customer questions like an industry expert should.

All this is focused on one ultimate goal. That goal is to make your brand stronger. How do you do that? Through the various social media platforms that allow you to reach out to a much broader audience. You are not only advertising and promoting your brand online but honing and perfecting the art of conveying what you have to say. Everybody has something to say indeed but then the messages that do get across faster and with more flair are the ones that garner results.

What makes them so different? If you look closely, you will find that they say exactly what you meant to but with a distinct approach. It takes brain power, patience and time. If you want to create authentic and longer lasting awareness for your brand you should avoid throttling your potential customers with a slew of promotional emails and messages. Rules of dating apply here too. You don’t want to come across as needy. Not ever. Period. Instead, you need to shift the focus from quantity to quality of messages. Start creating content that is interesting from top to bottom and holds relevance with your customers. By adding meaning to your advertisements, promotional content, demos and pictures you can attract more and more users to your business.

Having a strong brand personality comes through effective use of words, phrases and images. One thing that lets you use them to your advantage is your choice of social media channels. It is not just about determining the most relevant hash-tags but how to put them to use for your benefit. It is not just trying to become an industry influencer but engaging with actual expert figures in the business to add authority to your content. Yes, you have been given a chance to engage with everyone that matters so tap into this resource and extend your brand awareness beyond what you thought was possible.

A Few Great Ways That You Can Better Enhance Your Marketing Using Social Media

The first thing that may come to mind, in the event that you do not know what social media marketing is, a good example would be this: If you were going to use Facebook, or Twitter, or another social media website as a way of marketing your product, then this would be called social media marketing.

Top Ways of Advertising with Social Media

One of the advantages to social media marketing is that social media websites receive ample amounts of traffic every day and night, which can be extremely beneficial to you and your business if you decided to market your product via one of these websites.

Now…social media does not refer to just websites like Facebook…it can refer to anything that the public absorbs and considers a form of multimedia: Music, television, radio, blogs, even street signs can be a form of social media marketing, and many of them can be seen as great ways to enhance your product through advertisement in these venues.

Your Followers

Another major point that you can count as a benefit is, if you promote your product through social media marketing, you also stand to gain a following of people who really like your product and want to see more of it and your other products and services. But the icing on the cake, is that your ‘followers’ will most likely use social media websites such as Facebook to spread the word about your product, therefore; you can get free marketing through word-of-mouth.

However, one of the things you have to do the legwork in is keeping your followers happy and excited. It’s much like being the owner of a theme park. If you don’t keep your customers happy with your rides and concession stands, they’ll all leave your park and it’ll be deserted.

It’s the same with social media marketing. If you don’t keep your followers happy and thoroughly engaged in your product, they will abandon your business, and you’ll be left high and dry. Social media can be fickle, but not if you know how to bend, twist, and otherwise conform it to your wishes and desires regarding your product.

Other Aspects of Social Media

Social media is a very unique thing between the sites that function as social media sites. They all have different layouts, different styles of presenting social media to the public, and even different audiences that they seek to cater to.

When it comes to social networks, which are the biggest hubs of social media out there, you would want to go to one of these social networking sites because they are one of the fastest ways to get your product or service across to the public. If you have a strategy built for your products and services, you’d do best to head on over to a social networking site that has the audience, the attraction, and the style that conforms best to your products and services.

Things to Consider when Choosing a Social Network to Join and Advertise Your Business

When it comes to advertising your business and products on a social networking website, there are some factors that you do need to consider:

Your Time

If you’re not the kind of person that can spend hours upon hours on a social network (leave that to the teenagers of today’s society), then how can you possibly hope to advertise your product? Well, if you have the funds, consider hiring someone to manage your social networks, and be sure to keep up on what they are doing. However, if you do not have the funding to hire a person, then try to set aside the time to work with your social media accounts (at least 1 or 2 hours a day per social network you have joined).

The Resources at Your Disposal

When it comes to what resources you have access to, you have to consider a couple of things. What do you have in way of staffing is important to consider, as if you have a staff, their skills will need to be applied to all the correct areas.

If you are working with a visual social network that uses images as the majority of their service, then you need a staff that has knowledge about what images to use, when to use them, and how best to apply them. If you are on a more text-based social network (Facebook being one prime example), you will need to bring on workers who are well versed in the ways of using such social networks.

Considering Your Audience

When you are deciding which social networking sites to join to advertise your product, you need to look at the audience you are trying to draw for your business. Is this audience on the social networks you are looking to join up with? If not, then maybe that’s not the social network you should be joining.

Always be sure to join the social networks that have the audience that you are looking to promote your product or service on.

Your Writing Voice and Your Writing Style on Social Media

When people are reading information on the Internet, they are reading the “writing voice” of the author of whatever they are reading. When you are displaying your content on social networks to help promote your product, you should assess the situation and develop a “voice” for your style of writing.

The voice must be consistent, and the voice must be present through all of your writings. Your voice comes out in the choice of your wording, your sentence structure, and your expression, and it can’t really be helped, but make sure all of the aforementioned aspects of your writing voice remain consistent throughout your time spent on social media and social networks. At the end of the day, your writing voice dictates how much your readers will hang on to your every word like a lifeline.

Images in Social Media

When you are building your clientele base on social media for your business, one thing that is very, VERY important is the idea of imagery.

Images are a crucial part of your social media advertising. People are not just creatures of emotion, but as a rule, people learn best and absorb the most by SEEING what they are being told.

If you provide attractive images of your product or service, people would be much more easily magnetized to your product than if you simply told them through text. You should always be sure to use eye-catching images.

If you are advertising on, say, Facebook…and you post a VERY attractive and eye-appealing image of your product that catches people’s interests, then they may “Share” your image with their friends and family, thereby increasing your customer base with little effort from you.

A study has been done on Facebook users who would sooner post images than text, and it shows that people were more likely to “Like” or “Share” an image of, say, a cow munching on grass, as opposed to “Liking” or “Sharing” a post saying “The cow is munching on grass happily.”

So, consider boosting your popularity on social media by combining all of your text-based information with a plethora of imagery.

Frequency of Posting on Social Media

When you have all of your content prepared and you have enough great images that catch the reader’s eye to share with your social media followers. But how often should you actually post on your social media sites?

In all honesty, there is no definitive answer to this question, unless you included a bunch of factors:

  • What business are you trying to promote?
  • If you’re promoting fireplaces, you might want to post often closer to winter. If you’re promoting candles, you might want to keep your posting to a decent minimum.
  • Who are you drawing the attention of with your product? Post at a time that this specific audience would be viewing that social network more than usual.

Are any updates to your posts truly top-notch quality? If you do a very simple update that doesn’t appeal to people very much, such as “This is what I am selling you” Vs. “This is what I am selling you NOW”. Can you see the difference, which one appeals more to you?

But if you stated, “This is what I am selling you” Vs. “My product has undergone a sweeping change! Allow me to tell you just how much my product has changed!” then that would be far more pleasing to the mind, and you would have a much better chance of catching people’s eyes with your new content.

One last thing about frequency you should consider is this: If you come to notice that people are really liking your content and your posts and such, you can generally post more about your products and services than you typically would, as people wouldn’t entirely mind if they really liked your concepts. Generally, the big, major social media sites, like Twitter and Facebook, tend to have their primetime in the afternoons.

There are certain social analytics tools like facebook insights that can let you know when your audience reach is at it’s peak and let you know what times your audience likes or engages with your posts or pages.

Setting up a System that can help you to stay on Top of Everything

With there being SO much about social media marketing that may confuse you or may become quite messy and disorganized, you’d probably want an efficient way of keeping everything organized and in the proper order. A tool such as Buffer would be a good starting point; as such tools are very good at keeping your content all together.

If you have multiple social sites to manage and are tired of logging in and out of each one in order to post a daily update, you should really think about getting a program like HootSuite. It will help you organize your social media accounts and even allows you to schedule your updates for whatever time you choose.

We’ve Talked About Online Strategies…but what About the Offline Aspect of Social Media Marketing?

You were probably concerned for a bit that the offline side of social media marketing wasn’t going to be talked about, but you have no reason to fret.

While online social media marketing is often the way everyone goes nowadays…some offline techniques still work quite well in order to help promote your social media sites.

When you think about it…people still watch television and listen to the radio. People even still read the newspaper (Shocking, right?). People still glance at giant billboards on the side of the highway as they’re driving through 4 lanes of traffic. You see the pattern, right?

There are PLENTY of places you can advertise your product or services offline as well as promote your social media pages. In fact, the more places you can place your social media badges, icons and images, the better.

You should promote your social media sites everywhere you can, online and offline. Here are a few places to promote your links and icons.

  • Email signatures
  • Business cards
  • Print marketing materials, flyers, newspaper ads
  • Apparel, hats, shirts
  • Pens, notepads, stickers, buttons
  • Tv and radio

Be a Social Media Star

You have made it to the end! Congratulations! Yes, that was a lot of information to take in, but rest assured, it will be of great benefit to you in the future if you can apply the knowledge in the ways mentioned.

One of the things you should know, in closing, is that all of this information brings you one (or even two) steps closer to understanding and being able to implement social media marketing into your offline and online career, and the fact that both can intertwine with each other. It may cost to do social media marketing offline, but if you are willing and able to do both…you will be truly successful if, again, you apply the above methods in the correct ways and truly try to help your clients and not just close a sale.