Tips for a Perfect Website Design

One of the most important things that you need to take into account when it comes to Internet marketing is to make sure that you have a great website design. A great web design will allow you to make the whole experience a lot more appealing for your potential visitors, something that leads to the success of your Internet marketing campaign.

The way your website looks is crucial in order to grab the attention of your customers. In fact, people always want to get access to a website that brings an exquisite, new visual experience, instead of visiting the same old sites, and that is the main reason why you should always try to prepare your website in such a way so that you provide exactly what your visitors are asking.

Things such as; the layout of your site, images, fonts, the colors that are used in the website design and if they related to your field of work for example are essential if you want to get the most from your web design.

In order to create the best web design for a user friendly and efficient experience, we have gathered a few things that are essential to know when it comes to developing a great website. The main role of your website design when is that it needs to be appealing enough in order to keep people on the page for a long time, enough so that users can see what they need to see easily, and be able to quickly navigate the site and find what they are looking for.

Strategic Coloring

One of the first things that people see with when they visit your site is the color theme that you are using. Most web designers tend to avoid giving too much importance to this particular thing, although it’s a very important detail. You need to avoid going with a particular and vibrant color palette, instead try to go with neutral color tones as this makes the site appear more professional and will be easier to read.

Your website should provide an image of strong professionalism and ethic, so you do need to make sure that the website design has a modern, clean appearance, something that can only be received through a neutral palette.

Of course, you do have the opportunity to customize the color palette according to your needs, but start with a neutral one and add more colors down the road if you want to mix things up or your logo or brand colors change.

Make sure that the color palette seamlessly combines with your other marketing materials like your social media pages, flyers, business cards, banners etc., as you need to include everything in your branding efforts.

Remove Clutter

In order for the site to be fully efficient, you need to make sure that you remove as much clutter as possible. Having too much content or too many images and flashy banners can lead to an unpleasing website design that will just drive people away from the site rather than keep them on the site for longer. People want to see a clean website design and you should aim to provide them with that.

Try to remove all content that’s not important, and place a call to action in the upper side of your website, in order to make sure that any visitor will see it immediately without scrolling. The call to action needs to be clear and above the fold if you want the best results.

Above the fold means to have your call to action, or opt in form on the top of the site so that you shouldn’t have to scroll down to see it.

If you want to fully get rid of the clutter, you might want to add fewer links and other options in the footer and header, because this way you can keep everything concise and easy to read. On top of that, try to keep your content as short as possible, because then the readers will be able to focus on the content and be more likely to continue reading and check out other pages on your site. If there’s too much content, or it’s too bulky, hard to read or just not relevant then your visitors will leave.

Keep it Light

It’s important to try and leave your visitors some breathing room. You don’t want to have dozens of paragraphs right after the other, because this just makes the page feel crowded and, as such, you may have a bad bounce rate. Instead, try to bring some space between the content as well as the other features on the site. A great way to do this is to add subheadings, lists, bullet points, quotes and images.

Place images strategically and make sure that your do your best to achieve a layout that is easy to browse yet which still provides the viewer with a great, appealing experience. In the world of web design, less is more, so keep that in mind when you create your website.

Simple, Intuitive Navigation

Combining your layout with a great way to navigate the site is essential. Usually, most sites have menus located on a bar in the upper part of the site for navigation ease. However, when it comes to a stellar website design that makes your landing page appealing to potential customers, you need to make sure that the navigation is innovative, yet still brings quick access to all of the information on the site.

Remember that ease of navigation is better than having a lot of content on the site. Sure, some fun effects do work, but people will appreciate if your pages load faster, so try to optimize the landing page in order to get a faster loading time, as this is one of the most important things when it comes to making a great site design for your Internet marketing strategy. A slow site will increase your bounce rate and, in turn, hurt your rankings in the search engines.

Polish your Logo and Place it on the Homepage

Logos are crucial for any brand as they provide users with a way to remember the company in a visual way. Since visuals help viewers and prospects remember a company, you need to place a lot of emphasis on the creation of a professional logo that defines your company and its field of work, and make sure it’s easy to remember.

This is more challenging than you might expect, because a logo needs to establish a connection with the users, it needs to be unique and instill confidence, something that can be quite hard to do at first. It’s recommended to opt for a professional logo designer, as they will bring you some great designs that will make your brand appealing to the masses, something that’s indeed essential!

Professional Photos

If you want your Internet marketing strategy to be effective, your website design needs to integrate unique images. This is a must, because you can’t create a good impression with images stolen from other sites. Instead, hire a professional photographer that will provide you with a great set of shots that are created specifically for your company, and this way you will stand out.

Having HD quality images is essential; because these will always draw the eye and help you instill the necessary emotion in the hearts of your users. This is very important, because otherwise you can’t connect with your clients efficiently. Just like the old saying goes, an image is worth a thousand words, so try to take full advantage of that!

Don’t be afraid to use comedic images, everyone loves to laugh and not take things too seriously at times… don’t you?

Fonts

Believe it or not, fonts are very important in the website design process, and they do play a major role in the way your Internet marketing plan performs. You want a website design that appeals to people, and fonts can help you gain the attention. But with so many fonts that are inclined towards art rather than readability, it can be very hard to find out the best ones that will work for your brand.

Most importantly, make sure to find some that are very easy to read, yet which make the whole website design very stylish.

Another important factor when it comes to fonts is the font size. Of course, the call to action needs to be large and easy to see, but all other content should also be easy to read as well.

Some fonts might read well in one browser and poorly in another, not to mention that the resolution and display size also play a major role here. Try to find a font that scales well at high and low resolutions on platforms such as mobile devices. Around 15 to 20 words on a single line is more than enough if you have a design that has a fixed width..

Design Each Page with a Landing Page Idea in Mind

Usually, a lot of attention goes to the landing page, and that’s to be expected considering that it’s the first page a person will see on the site. A good web design needs to consider the other pages as well. As such, creating each of the pages with a landing page design in mind will allow the visitors to get a much better and more unified experience.

Responsive Design

With so many device types nowadays, it can be hard to make sure that your site will look the same on all of them. This is where responsive website design comes into play, as through it, you can create a site that will scale to the resolution and provide the same experience not matter where the users are coming from.

The better the user experience you provide, the more time people will spend on the site which leads to higher conversion rates. Integrating responsive website design is essential.

Another important factor you need to take into account is that you should try to avoid integrating Flash, as this will usually make the page harder to load and sometimes unresponsive. Instead, try to implement HTML5, as it provides a similar experience, not to mention that it brings you even better web support, which is essential nowadays. The best part here is that it doesn’t require any plugins, as it’s fully integrated in any browser in a native manner.

Place Buttons

Although the interface might look nice without them, placing buttons will bring you that ‘extra touch’ that is highly sought after nowadays. Buttons enrich the website design and make it more appealing and fun for the viewers.

A common place to have buttons is on a slider image or at the end of your content in the form of a call to action. You can say things like ‘ Click to Learn More’ or ‘Take me There’ or ‘Subscribe for More Info’ on your buttons.

Optimize Everything

From images to content and layout, everything needs to be optimized in order to provide the best look and user experience. It’s important to make the experience personal, and as such you need to come up with high-resolution images, compelling content and a wonderful layout that will entice people to visit the site more and more often.

Even by replacing a simple call to action or changing a shade of color, you will be able to gain stunning results, so it’s recommended to optimize and tweak as often as possible. Also, don’t forget to test the website design on multiple devices, in order to see that everything works properly.

These are the most important steps that you need to take when you create or optimize your website design. Only with a great layout, compelling content, a great color palette as well as fast loading time will you be able to have great results from your Internet marketing strategy so don’t hesitate to integrate these tips into your website design process.

Experimentation is key here, as you always have to study the website design and see which things work and which don’t! Use the site analytics to perfect your design and implement the tips above in order to create an appealing, unique and engaging website that will aid you in your overall Internet marketing plan of success and take your business to the next level!

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